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Journal of Current Issues and Research in Advertising

IF2.9
Papers187
Citations665
Journal Papers 187
Publication Date
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Matching Mega and Nano Influencers with Ad Messages: How Construal Fit Drives Processing Fluency and Brand Outcomes
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-10-01
delete0
deleteOAAI
deletePloypin Chuenterawong; Jeongwon Yang
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Understanding How Downward Mobility Affects Consumers’ Responses to Advertisements Appealing to Cultural or Economic Capital
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-09-17
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PREAI
deleteWei-Fen Chen; Xue Wang; Ying-yi Hong
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Disclosure in AI-Generated Advertising: How Source Credibility Affects Consumer Purchase Intention
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-09-03
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PREAI
deleteJie Chen; Eric Haley
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Natty or Juice: How Social Media Images and Videos Amplify Multifaceted Envy in Fitness Influencer Services Marketing
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-09-01
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PREAI
deleteSitan Li; Qinran Li
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The Impact of Message Framing on the Effectiveness of Corporate Social Responsibility (CSR) Advertising: Integrating Environmental and Social Dimensions
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-08-18
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PREAI
deleteKyeongwon Kwon
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Tap Intention Toward Rewarded Mobile In-Game Banner Advertising: The Roles of Category-Based Contextual Fit and Reward Type
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-08-03
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PREAI
deleteYoshitomo Hatakeyama
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Do Virtual Influencers Need Self-Disclosure? Differential Effects on Parasocial Interaction Between Human and Virtual Influencers and the Moderating Role of Openness
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-07-15
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PREAI
deleteJeong Ah Yoo; Chang-Hoan Cho
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Sad but Still Engaging: Examining Sadness Appeal in Narrative Advertising on the audience’s Brand Attitude and Purchase Intention
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-07-13
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PREAI
deleteQingyuan Yang; Yuan Sun
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Analyzing Engagement with Digital Transit Advertising in a Subway Station: From a Facial Recognition System Perspective
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-04-01
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PREAI
deleteYim, Mark Yi-Cheon; Jang, Juwon; Yoo, Seung (Seung-Chul); Seo, Joo Hwan
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A Bibliometric Analysis of Biometric Methods in Advertising Research
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-03-01
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PREAI
deleteBaek, Tae Hyun; Park, Jooyoung; Li, Jia Heng; Yim, Mark Yi-Cheon
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Navigating the Dubbing Dilemma in MNC Advertising: Perspectives from Marketers and Tunisian Consumers Post-COVID-19
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-02-01
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PREAI
deleteBen Yahia, Karim
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Open to Work, Closed to Opportunity? Digital Visibility and the Unspoken Codes of Creative Advertising Hiring
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-01-01
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PREAI
deleteMelendez-Rodriguez, Sarai
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Gender Perspectives on Parasocial Relationships with Social Media Beauty Influencers: Insights from China
deleteJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
delete2025-12-01
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PREAI
deleteQu, Jiayu Gina; Wang, Jinping
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The Last Chance Dance: The Interplay of Scarcity and Social Proof in Social Media Contest Messaging
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2025-12-01
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PREAI
deletePark, Sun-Young; Yilmaz, Gamze
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Mixing Signals: Does Combining R&D and Advertising Intensity Shape or Undermine Innovation Reputation?
deleteJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
delete2025-12-01
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PREAI
deleteRandrianasolo, Arilova; Semenov, Alexey V.
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Exploring How Brand Use of Artificial Intelligence Influences Consumer Perceptions and Behavioral Intentions Through General AI Attitudes and Brand Transparency
deleteJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
delete2025-12-01
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PREAI
deletePierre, Louvins
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The Role of Sponsor Type and Guilt Appeal Intensity on Consumer Reactions to Anti-Drunk Driving Campaigns
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2025-12-01
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PREAI
deleteYun, Chung In (hazel); Pounders, Kathrynn; Jin, Eunjoo
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I Can't Believe You Posted That, It's Offensive! Conceptualizing How Consumers Take Offense to Marketing Communications
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2025-12-01
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PREAI
deleteHarrison, Paul J.; Williams, Janine L.; Ashill, Nicholas J.
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When Brands Are Trending on Social Media: A Comparative Study of Consumer Responses to Branded Memes on TikTok Versus Facebook
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2025-12-01
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PREAI
deleteKim, Minseong; Baek, Tae Hyun
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Evolution Meets Screen: How Resources and Competition Drive Television Co-Viewing
deleteJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
delete2025-10-01
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PREAI
deleteMora, Jose-Domingo
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