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Australasian Marketing Journal cover

Australasian Marketing Journal

IF3.8
Papers304
Citations2591
Journal Papers 301
Publication Date
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Harnessing AI-Powered Data Capabilities for Outside-In Marketing: A Qualitative Exploration
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IF3.8
delete2026-08-05
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deletePark Thaichon; Sara Quach; Nirma Sadamali Jayawardena; (Jenny) Dung Le
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Ethically Designing Customer and Employee Experiences in the Age of AI and Knowledge Automation
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IF3.8
delete2026-07-26
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deleteSunanda Nayak; Ashish Malik; Pawan Budhwar
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E-tailers’ Technology Adaptation to Enhance New Customer Experience Amidst Crises: Implications and Research Agenda
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IF3.8
delete2026-07-23
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deleteDeepak Halan; Rituparna Basu; Park Thaichon
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Marketing Through People: A Mixed Method Study of How Well-Being-Oriented HRM Drives Customer Satisfaction via Employee Behaviour
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IF3.8
delete2026-07-12
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deleteReeti Agarwal; Priyanka Malik; Abhishek Bhushan Singhal; Gábor Szabó-Szentgróti
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Influencing Influencer Marketing Research
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IF3.8
delete2026-07-03
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deleteLara Stocchi; Paul Harrigan
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Measuring Consumer Onboarding Experience (COBE) of Digital Product
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IF3.8
delete2026-07-03
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deleteJalaluddin Mondal; Somnath Chakrabarti; Sabyasachi Patra
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Inside the Story: How Narrative Structure Drives Customer Engagement Among Brand Users and Non-Users
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IF3.8
delete2026-06-02
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deleteEmilie Gachassin; Catherine Prentice; Park Thaichon
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Bridging Distances: The Role of Growth Mindset and Psychological Safety in Enhancing Employee and Customer Experiences Across Work Arrangements
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IF3.8
delete2026-06-02
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deleteMai Nguyen; Yanzhe Yuan; Isaac Cheah; Liem Viet Ngo
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Beyond Transactions: Affordances, Emotions, and Place Attachment in Retail Spaces
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IF3.8
delete2026-04-30
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deleteDaniela Spanjaard; Jessica Richards; Lynne Freeman; Lisa Rohanek
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Revisiting the Service-Profit Chain: A Conceptual Integration of Employee Experience and Engagement for the Contemporary Workforce
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IF3.8
delete2026-04-28
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deleteRamanathan Iyer; Ashish Malik; Mohan Thite; Sangita De
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Synthetic Scarcity and Its Discontent
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IF3.8
delete2026-04-09
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deletePatrick van Esch; Yuanyuan (Gina) Cui; Jerome Christia; Paul Clark; Christo Bisschoff; Colette Gallagher
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It Takes a Network and More: Athlete Activism and the Co-Creation of Athlete-Brand Meaning
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IF3.8
delete2026-03-24
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deleteMatthias Anderski; Rachel Fuller; Geoff Dickson; Ashleigh-Jane Thompson; Tim Ströbel
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Exploring How Young Consumers Construct Identities in Socially Restrictive Societies: Managing Impressions Through Fashion Clothing
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IF3.8
delete2026-03-20
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deleteMuhammad Abid; Aron O’Cass; Hormoz Ahmadi; Vida Siahtiri
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The Role of Social Media Influencers Attractiveness, Envy and Social Comparisons on Followers’ Prosocial Intentions
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IF3.8
delete2026-03-11
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deleteMarcela Moraes; Isaac Cheah; Mai Nguyen; Tareq Rasul
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Unleashing Positive Word-of-Mouth Through Brand Social Responsibility
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IF3.8
delete2026-03-09
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deleteLiem Viet Ngo; Xuan-Doanh Nguyen-Le; Trang Thi-Thuy Duong; Quan Ha Minh Tran; Nguyen Phong Nguyen; Gary Gregory; Quynh Thi Thuy Nguyen
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From Brands to Celebrities: How Para-Social Brand Interactions Relate to Positive WOM
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IF3.8
delete2026-03-02
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deleteQuan Ha Minh Tran; Huynh Ba Chan Nhu; Widya Paramita; Trang Thi-Thuy Duong; Mai Nguyen; Gavin Northey; Tim Hall
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Virtual Social Influencer Scale Development and Validation: An Algorithmic Approach
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IF3.8
delete2026-02-27
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deletePatrick van Esch; Yuanyuan (Gina) Cui; Denni Arli; Brad Eskridge
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Conditional Mediation (CoMe) Models with PLS-SEM: An Update, Review, and Best-Practice Recommendations
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IF3.8
delete2026-02-19
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deleteJoe F. Hair; Misty Sabol; Md Shahidul Islam; Feisal Murshed
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From Hosts and Peers to Customer-Centric Outcomes: The Role of Business Interactions in Livestream Shopping
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IF3.8
delete2026-02-16
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deleteNhung Trinh; Mai Nguyen; Viet Quoc Cao; Le Minh Thanh To
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When AI Agents Take Surveys: Protecting Data Integrity in Business and Marketing Research
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IF3.8
delete2026-02-11
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deletePark Thaichon; Frank Mathmann; Sara Quach; Liem Viet Ngo
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