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Journal of Brand Management cover

Journal of Brand Management

IF4.1
Papers485
Citations3242
Journal Papers 485
Publication Date
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Assessing CSR initiatives: towards the development of a net benefits scorecard
deleteJournal of Brand Management
IF4.1
delete2026-04-01
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deleteHoeffler, Steve; Keller, Kevin Lane; Park, Kendall
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Walk the talk: role of credibility cues in consumer evaluation of brand activism across diverse socio-political contexts
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deleteByun, Sang-Eun; Mann, Manveer
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Influence of celebrity endorsement on brand equity: the roles of credibility and brand identification
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deleteMillan, A.; Retamosa, M.; Carranza, R.
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The resilient grass in the storm: brand resilience in uncertain contexts
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deleteLi, Chunqing; Hao, Riyan
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The brand activism paradox: a recursive loop of risk and resolution
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IF4.1
delete2026-02-01
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deleteGuha, Mithila; Saka, Serkan
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Brand equity and corporate social irresponsibility: evidence from an emerging market
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deleteHou, Siyu; Guo, Zhaoyang; Sun, Xiaohui
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In search of mechanisms for influencer defence: the consequences of influencer credibility and authenticity
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deleteWong, Amy; Hung, Yu-Chen
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'Why Do It?' Revoicing an iconic brand for an anxious generation
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deleteInd, Nicholas; Eklund, Andreas Aldogan; Helmefalk, Miralem
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When stars fall: streamer fame, consumer retaliation, and brand spillover in product failure episodes
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deleteLiu, Rong; Wu, Di; Li, Siqi
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Rightsizing brand names: the effects of brand name length on brand name attitude and recognition
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IF4.1
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deleteZee, Jesse Sebastian; Willems, Kim; Brengman, Malaika; Desmet, Timothy
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Trendy brands: what makes a brand perceived as trendy
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deleteVieira, Jorge; Bicho, Marta
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When brand love is not enough: a conservation-feasibility account of switching under financial constraints
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deleteAlyar, Pinar
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The predictive role of implicit brand equity measures across decision contexts
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deleteKarantonis, Kosmo; Schnittka, Oliver; Limon-Calisan, Yonca; Riedel, Carolina
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How influencer stereotypes impact brand stereotypes: a multilevel perspective on stereotype content transfer
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deleteLeri, Ifigeneia; Florack, Arnd; Diamantopoulos, Adamantios; Arslanagic-Kalajdzic, Maja
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How negative publicity shapes consumer responses: the roles of country-of-origin and psychological contracts
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deleteZhong, Shuai; Ji, Chunli; Prentice, Catherine; Liu, Peili; Ali, Faizan
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Phonetic, semantic, and phono-semantic methods of brand name translation: an eye-tracking study on Chinese consumers' perception
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IF4.1
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deleteCui, Ying; Liu, Xiao
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The power of traditional culture: elevating brands through traditional cultural concepts in advertising
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deleteLiu, Chenxu; Zhang, Zheng
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On the run for value: exploring the relevance of consumer goals for consumer relationships on brand flagship platforms
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deleteSchewe, Marieke; Hegner, Sabrina; Schade, Michael; Gardewin, Ole; Burmann, Christoph
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Negative brand experiences in tourism: exploring how destination attributes lead to brand hate
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deleteFarhat, Zeineb; Chaney, Damien; Khemakhem, Romdhane
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The role of storytelling in the branding of SMEs
deleteJOURNAL OF BRAND MANAGEMENT
IF4.1
delete2025-11-01
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deleteFluhrer, Peter
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