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Journal of Advertising Research

IF2.4
Papers21
Citations2669
Journal Papers 21
Publication Date
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Did You Write This? Rethinking Authorship in the Age of AI
deleteJournal of Advertising Research
IF2.4
delete2026-04-03
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PREAI
deleteCampbell, Colin
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How Does Interacting with AI Versus Human Agents Influence Consumer Identity-Based Choices? The Roles of Distinctiveness and Assimilation Motives
deleteJournal of Advertising Research
IF2.4
delete2026-03-01
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PREAI
deleteGu, Yu; Zhou, Yimei
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The Limits of Brand Heritage in Luxury Advertising: Why Heritage-Based Storytelling May Fail for Certain Luxury Products
deleteJournal of Advertising Research
IF2.4
delete2026-03-01
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PREAI
deleteBirau, Mia M.; Daub, Ann-Sophie; Costerousse, Caroline
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A Meta-Analytic Comparison of Human Influencers and Virtual Influencers Across Different Levels of Human-Likeness: Is Humanness More Persuasive?
deleteJournal of Advertising Research
IF2.4
delete2026-02-01
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PREAI
deleteChu, Tsz Hang; Looi, Jiemin; Liu, Dandan
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The 2026 JAR Research Priorities List: A Research Agenda for Advertising in the Age of AI
deleteJournal of Advertising Research
IF2.4
delete2026-01-02
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PREAI
deleteCampbell, Colin
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Exploring Celebrity Capital Life Cycle's Impact on Endorsement Effectiveness: How Stars Rise, Shine, and Fizzle for Familiar and Unfamiliar Brands
deleteJournal of Advertising Research
IF2.4
delete2026-01-01
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PREAI
deleteSharma, Pretty; Keel, Astrid L.; Roy, Subhadip
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The Power of Digital Creators: Bridging Industry and Academic Research on Creator-Driven Marketing Strategies
deleteJournal of Advertising Research
IF2.4
delete2026-01-01
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PREAI
deleteFarrell, Justine Rapp; Sands, Sean; Ferraro, Carla
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How Influencer Type and Interest Appeals in Green Advertising Drive Pro-Environmental Behavior: The Moderating Role of Attribute Centrality
deleteJournal of Advertising Research
IF2.4
delete2026-01-01
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PREAI
deleteSun, Jin; Wang, Hao; Yang, Jingshu
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Why Some Shoppable Ads Persuade: Expectancy Violations and Ad Value Across Streaming TV and Social Media
deleteJournal of Advertising Research
IF2.4
delete2026-01-01
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PREAI
deleteJi, Alice; Nelson, Michelle R.; Sun, Ruiheng
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How Platform Personalization and Goal Framing Shape Incidental Brand Memory: Serendipity and Effort as Encoding Pathways Under Low Attention
deleteJournal of Advertising Research
IF2.4
delete2026-01-01
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PREAI
deleteWu, Ziyue; Gong, Yanping; Huang, Rong; He, Xiaoxing
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Rethinking Expectancy Disconfirmation in Consumer Responses to AI-Generated Creative Content
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IF2.4
delete2026-01-01
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PREAI
deleteKarpinska-Krakowiak, Malgorzata (Mags); Bernritter, Stefan F.
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Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes
deleteJOURNAL OF ADVERTISING RESEARCH
IF2.4
delete2025-10-02
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PREAI
deleteMilfeld, Tyler; Peters, Courtney B.; Tatara, Jennifer H.
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Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough
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IF2.4
delete2025-10-02
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PREAI
deleteKim, Heesoo; Cheon, Hongsik John
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How Persuasive Is Personalized Advertising? A Meta-Analytic Review of Experimental Evidence of the Effects of Personalization on Ad Effectiveness
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IF2.4
delete2025-10-02
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PREAI
deleteYeo, Tien Ee Dominic; Chu, Tsz Hang; Li, Qiqi
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Ten Practical Tips to Help Your Papers Succeed at JAR (and Beyond)
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IF2.4
delete2025-10-02
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PREAI
deleteCampbell, Colin
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An Analysis of the Audience of a Digital Subscription Magazine: Findings About Reach, Viewing Frequency, and Repeat-Viewing for Media Aggregators, Planners, and Advertisers
deleteJOURNAL OF ADVERTISING RESEARCH
IF2.4
delete2025-10-02
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deleteChan, Kaye; Uncles, Mark
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Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers
deleteJOURNAL OF ADVERTISING RESEARCH
IF2.4
delete2025-10-02
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deleteLavertu, Laura; Kulow, Katina; Cowan, Kirsten; Marder, Ben
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How Brands Communicate Arrogance Effectively? The Effect of Arrogant Expressions on Consumer Attention and Purchase
deleteJOURNAL OF ADVERTISING RESEARCH
IF2.4
delete2025-10-02
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PREAI
deleteGong, Heming; Bian, Xuemei; Zheng, Chundong
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How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses: Shopping in Jumping Tempo
deleteJOURNAL OF ADVERTISING RESEARCH
IF2.4
delete2025-10-02
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PREAI
deleteLei, Shuyu; Wu, Qi; Du, Jiangang
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The Baby Animal Effect in Wildlife Conservation Advertising
deleteJOURNAL OF ADVERTISING RESEARCH
IF2.4
delete2025-10-02
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PREAI
deleteBaek, Tae Hyun; Yoon, Sukki; Kim, Seeun
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