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Journal of Strategic Marketing cover

Journal of Strategic Marketing

IF3.1
Papers429
Citations2637
Journal Papers 430
Publication Date
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When brand knowledge meets gender: a dual-path analysis of employee’s brand citizenship behavior (BCB) and negative word-of-mouth (NWOM)
deleteJournal of Strategic Marketing
IF3.1
delete2026-10-09
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PREAI
deleteSang Bong Lee; Shih-Hao Liu; Carl P. Maertz Jr; Hisako Matsuo
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Digital transformation and sustainable competitive advantage in SMEs: unpacking the mediating role of absorptive capacity in emerging economies
deleteJournal of Strategic Marketing
IF3.1
delete2026-10-05
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PREAI
deleteBiru Engida Anjulo; Zhongjuan Sun
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Climate change and green insurance: an analysis of purchase intentions among Generation Y in India
deleteJournal of Strategic Marketing
IF3.1
delete2026-09-24
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deleteSharon Elsen Abraham; Mahadev Ota
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Innovative strategic business analytics for leveraging strategies for achieving competitive advantage
deleteJournal of Strategic Marketing
IF3.1
delete2026-09-15
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deleteArvind Bhisikar; Meenakshi Sharma; Rajiv Nag
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From content to context: why some brands succeed in smart retail and others don’t
deleteJournal of Strategic Marketing
IF3.1
delete2026-09-15
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deleteAzarakhsh Ziaie; Alireza Amrollahi
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Resource accessibility, mentorship, and growth constraints in Indian tech startups: a mixed-methods analysis of the TBI ecosystem
deleteJournal of Strategic Marketing
IF3.1
delete2026-08-24
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deleteK. Srinivas; S. B. Inayath Ahamed; J. Deny; G. Delina
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‘Support your university’: how brand identification drives supporting behaviours among students and employees
deleteJournal of Strategic Marketing
IF3.1
delete2026-08-07
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deleteFrancesca Checchinato; Fulvio Fortezza; Debora Slanzi
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Strategic marketing in emerging markets: a tension-based framework for advancing theory
deleteJournal of Strategic Marketing
IF3.1
delete2026-08-04
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deleteDamien Chaney; Karim Ben Slimane; Ouidade Sabri
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Enhancing institutional reputation through personal branding: a study of employee advocacy in Indian academia
deleteJournal of Strategic Marketing
IF3.1
delete2026-08-03
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deleteFedric Kujur; Rajib Roy
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Unpacking the power of customer trust in driving purchase intentions through Vietnam’s livestreaming commerce
deleteJournal of Strategic Marketing
IF3.1
delete2026-07-28
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deleteTien-Dat Nguyen; Thi Minh Trang Hoang; Tien-Dat Bui; The-Tuan Tran; Chih-Chin Liang
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How university social responsibility drives student loyalty and positive word-of-mouth: the mediating roles of perceived quality and satisfaction
deleteJournal of Strategic Marketing
IF3.1
delete2026-07-27
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deleteDu Thi Chung
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Cross-brand referrals as a customer acquisition strategy: how brand loyalty shapes consumer response
deleteJournal of Strategic Marketing
IF3.1
delete2026-07-23
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deleteDaeun Chloe Shin
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Marketing for sustainable food consumption
deleteJournal of Strategic Marketing
IF3.1
delete2026-07-23
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deleteNinh Nguyen; Simon Pervan; Mark A. A. M. Leenders; Carolyn Strong
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Brand authenticity: a means-end chain analysis of consumer motivations
deleteJournal of Strategic Marketing
IF3.1
delete2026-07-18
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deleteLama Halwani; Julie Guidry Moulard
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AI-driven marketing and sustainability: from intelligent persuasion to responsible market transformation
deleteJournal of Strategic Marketing
IF3.1
delete2026-07-16
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deletePham Van Hau; Carolyn Strong; Park Thaichon
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Beyond hype: the role of signal coherence in liquidity and market-making for NFTs
deleteJournal of Strategic Marketing
IF3.1
delete2026-07-16
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deleteV Vishnu Prasad; Meta Dev Prasad Murthy; Rishika Jain
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Phygital customer experience in healthcare: the role of market-focused flexibility
deleteJournal of Strategic Marketing
IF3.1
delete2026-07-02
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deletePradeep Kumar; Pratibha Singh; Payal Sanan
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Living it the resilient way: an autoethnographic account of marketing contribution to public value in healthcare
deleteJournal of Strategic Marketing
IF3.1
delete2026-06-26
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deleteMariachiara Restuccia
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Rebranding as social negotiation: tensions across multi-level stakeholders in shopping malls
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IF3.1
delete2026-06-12
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deleteMuhammad Izharuddin; Badri Munir Sukoco
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From farm to fork: a systematic review and synthesis of the effect of sustainability related food labels on consumer behaviour
deleteJournal of Strategic Marketing
IF3.1
delete2026-06-12
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deleteNatalina Zlatevska; Belinda Barton; Syeda Afza
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