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Journal of Strategic Marketing cover

Journal of Strategic Marketing

IF3.1
Papers413
Citations2637
Journal Papers 414
Publication Date
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Phygital customer experience in healthcare: the role of market-focused flexibility
deleteJournal of Strategic Marketing
IF3.1
delete2026-07-02
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PREAI
deletePradeep Kumar; Pratibha Singh; Payal Sanan
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Living it the resilient way: an autoethnographic account of marketing contribution to public value in healthcare
deleteJournal of Strategic Marketing
IF3.1
delete2026-06-26
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deleteOAAI
deleteMariachiara Restuccia
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Rebranding as social negotiation: tensions across multi-level stakeholders in shopping malls
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IF3.1
delete2026-06-12
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deleteMuhammad Izharuddin; Badri Munir Sukoco
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From farm to fork: a systematic review and synthesis of the effect of sustainability related food labels on consumer behaviour
deleteJournal of Strategic Marketing
IF3.1
delete2026-06-12
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deleteNatalina Zlatevska; Belinda Barton; Syeda Afza
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Borrowing from employees to fund marketing: stock-based compensation (SBC) as an internal financing mechanism
deleteJournal of Strategic Marketing
IF3.1
delete2026-06-12
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deleteChun Lu; Ferdinand A. Gul; Michael T. Ewing
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Are local endorsers effective for global brands in emerging markets? The role of self-congruity and self-brand connection
deleteJournal of Strategic Marketing
IF3.1
delete2026-06-05
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deleteIbtissame Abaidi; Imed Ben Nasr; Patrice Cottet; Richard Huaman-Ramirez
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Omnichannel Customer Experience and Shopping Intention: A Meta-Analysis
deleteJournal of Strategic Marketing
IF3.1
delete2026-06-04
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deleteWagner Junior Ladeira; Fernando de Oliveira Santini; Syed Hasan Jafar; Tareq Rasul; Raouf Ahmad Rather; Mustafeed Zaman
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The phygital intelligence value experience (PHIVE) matrix: the good, the bad, and the ugly of AI marketing for customer experience design
deleteJournal of Strategic Marketing
IF3.1
delete2026-06-02
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deleteWided Batat
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Measuring NFT creators’ contributions to market price and liquidity
deleteJournal of Strategic Marketing
IF3.1
delete2026-06-02
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PREAI
deleteMercedes Esteban-Bravo; Jose M. Vidal-Sanz
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AI insurance chatbots and phygital service engagement: the triadic impact of trust-anxiety-complexity- on aging consumers
deleteJournal of Strategic Marketing
IF3.1
delete2026-06-02
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deleteRajat Subhra Chatterjee; Bindu Singh; Ranjan Chaudhuri; Sheshadri Chatterjee; Demetris Vrontis; Pantea Foroudi
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Minting identities: surveying Turkey’s NFT art market through the artists’ characteristics and motivations
deleteJournal of Strategic Marketing
IF3.1
delete2026-06-01
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deleteİpek Yeğinsü; Aylin Sunam Audry; Sandy İpeker Çağlıyor; İdil Akın; Sercan Gündoğar; Sertaç Oğul
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Immersive technologies and pedagogical interaction models in sales: enhancing a positive atmosphere and customer journey insights
deleteJournal of Strategic Marketing
IF3.1
delete2026-06-01
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deleteJani Holopainen; Deva Rangajan; Petri Parvinen; Antti Lähtevänoja; Jarkko Niemi
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Trust modeling and user acceptance of privacy-preserving AI chatbots in hotel booking: an empirical study
deleteJournal of Strategic Marketing
IF3.1
delete2026-05-26
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deleteGuoqiong Wang; Fei Huang
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Exploring immersion and presence in esports livestreaming: the role of streamer attributes and interaction design
deleteJournal of Strategic Marketing
IF3.1
delete2026-05-24
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deleteJiarui Zhang; Nor Azura Adzharuddin; Xiuqi Zhu
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AI-driven computational social networks for sustainable B2B marketing
deleteJournal of Strategic Marketing
IF3.1
delete2026-05-19
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deleteHussein Ibrahim Hussein; Hawkar Kheder Shaikha; Khabat Atar Abdullah; Shereen Abdullah Anwar; Narmen Wali Ali; Nashwan Adnan Othman
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The deglobalization dilemma: rejuvenating brand strategies for the future
deleteJournal of Strategic Marketing
IF3.1
delete2026-05-17
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deleteShamita Garg; Nikhil Dogra; Sushil
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How marketing-experienced board members shape marketing leadership and firm value
deleteJournal of Strategic Marketing
IF3.1
delete2026-05-06
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deleteMahdi Niknejad Moghadam
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Revitalizing segmentation in strategic marketing: introducing a special issue driven by technological, empirical, and methodological advancements
deleteJournal of Strategic Marketing
IF3.1
delete2026-05-05
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deleteNiklas Mergner; Philipp Brüggemann; Park Thaichon
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Sustainable luxury and brand identity: a balance theory analysis of Ferrari’s electrification on Twitter
deleteJournal of Strategic Marketing
IF3.1
delete2026-04-22
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deleteAlessandro Scarpa; Paolo Mancuso
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Exploring branding strategies in emerging markets
deleteJournal of Strategic Marketing
IF3.1
delete2026-04-19
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deleteLilia Fessi
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