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Journal of Marketing

IF10.4
Papers1418
Citations27410
Journal Papers 1452
Publication Date
Agentic AI and the New Architecture of Marketing Relationships
delete2026-08-21
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PREAI
deleteAdithya Pattabhiramaiah; Martin Mende; Huachao Gao; Shrihari Sridhar
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Research-Driven Apps: The Last Mile of Marketing Scholarship
delete2026-08-10
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PREAI
deleteDetelina Marinova; Rajdeep Grewal; Rik Pieters; Pradeep Chintagunta; Shrihari Sridhar
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How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media
delete2026-06-29
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PREAI
deleteMarc Bravin; Melanie Clegg; Reto Hofstetter; Marc Pouly; Jonah Berger
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EXPRESS: Are You Okay? Effects of a National Peer-Support Campaign on Mental Health
delete2026-06-29
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PREAI
deleteNicole Black; Lachlan Deer; David W. Johnston; Johannes S. Kunz
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EXPRESS: People Like Us: Heightened Preference for Ingroup Providers in Mental Healthcare
delete2026-06-16
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PREAI
deletePhyllis Xue Wang; Zhengyu Shi; Jinjie Chen; Qiyuan Wang
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EXPRESS: A Recipe for Creativity: An Ingredient Embedding Approach
delete2026-06-16
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PREAI
deleteSibel Sozuer; Oded Netzer; Kriste Krstovski
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EXPRESS: How Social Cues Drive Popularity in NFT Art Markets
delete2026-06-05
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PREAI
deleteJaeyeon (Jae) Chung; Eric S. Park
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Surviving Economic Adversity: Governance of Franchise Clusters
delete2026-06-05
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PREAI
deleteXu (Vivian) Zheng; Yajing Fan; Mrinal Ghosh
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EXPRESS: Personalization in Marketing Communication: A Meta-Analysis
delete2026-06-05
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PREAI
deleteMartin Eisend; Dominika Niewiadomska; Guda van Noort
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EXPRESS: Power Distance Belief Affects Coupon Use
delete2026-06-03
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PREAI
deleteMinkyung Koo; Ashok K. Lalwani; Sijie Sun
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A Practical Guide to Endogeneity Correction Using Copulas
delete2026-05-20
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PREAI
deleteYi Qian; Anthony Koschmann; Hui Xie
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EXPRESS: Whether, When, How, and Why Sales Managers Should Be Involved in Sales Teams
delete2026-04-26
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PREAI
deleteDaniel E. Chavez; Molly R. Burchett; Brian Murtha
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EXPRESS: Beyond Visibility: The Disability Inclusion Effect in Advertising
delete2026-04-24
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PREAI
deleteMartina Cossu; Zachary Estes; Joachim Vosgerau
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Rethinking Marketing Knowledge Protection: Hidden Costs and Uncertain Benefits
delete2026-04-22
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PREAI
deleteChristine Moorman; Ajay K. Kohli; Bernard J. Jaworski
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