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Journal Details
J
Journal of Marketing
IF
10.4
Papers
1418
Citations
27410
Related Insights
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Journal Papers
1452
Related Insights
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Journal Papers
1452
Publication Date
Publication Date
IF
Citations
Agentic AI and the New Architecture of Marketing Relationships
Journal of Marketing
IF
10.4
2026-08-21
0
PRE
AI
Adithya Pattabhiramaiah; Martin Mende; Huachao Gao; Shrihari Sridhar
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Research-Driven Apps: The Last Mile of Marketing Scholarship
Journal of Marketing
IF
10.4
2026-08-10
0
PRE
AI
Detelina Marinova; Rajdeep Grewal; Rik Pieters; Pradeep Chintagunta; Shrihari Sridhar
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How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media
Journal of Marketing
IF
10.4
2026-06-29
0
PRE
AI
Marc Bravin; Melanie Clegg; Reto Hofstetter; Marc Pouly; Jonah Berger
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EXPRESS: Are You Okay? Effects of a National Peer-Support Campaign on Mental Health
Journal of Marketing
IF
10.4
2026-06-29
0
PRE
AI
Nicole Black; Lachlan Deer; David W. Johnston; Johannes S. Kunz
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EXPRESS: How the #MeToo Movement Has Reshaped Gender Dynamics in the Marketplace: Evidence from the Entertainment Industry
Journal of Marketing
IF
10.4
2026-06-19
0
PRE
AI
Chi P. Tran; Nooshin L. Warren; (Late) Joshua T. Beck
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EXPRESS: Going Smaller with Precise Numbers: How Numerical Precision Orients Attention and Shifts Attribute Weighting in Consumer Judgments
Journal of Marketing
IF
10.4
2026-06-19
0
PRE
AI
JORGE PENA-MARIN; MATHEW S. ISAAC; JENNIFER SEOKHWA HONG
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EXPRESS: People Like Us: Heightened Preference for Ingroup Providers in Mental Healthcare
Journal of Marketing
IF
10.4
2026-06-16
0
PRE
AI
Phyllis Xue Wang; Zhengyu Shi; Jinjie Chen; Qiyuan Wang
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EXPRESS: A Recipe for Creativity: An Ingredient Embedding Approach
Journal of Marketing
IF
10.4
2026-06-16
0
PRE
AI
Sibel Sozuer; Oded Netzer; Kriste Krstovski
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EXPRESS: How Social Cues Drive Popularity in NFT Art Markets
Journal of Marketing
IF
10.4
2026-06-05
0
PRE
AI
Jaeyeon (Jae) Chung; Eric S. Park
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EXPRESS: The Marketization of Tradition: How Firms Reconfigure Tradition to Create Consumer Value
Journal of Marketing
IF
10.4
2026-06-05
0
PRE
AI
Michelle I.C. Yang; Julien Cayla
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Surviving Economic Adversity: Governance of Franchise Clusters
Journal of Marketing
IF
10.4
2026-06-05
0
PRE
AI
Xu (Vivian) Zheng; Yajing Fan; Mrinal Ghosh
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EXPRESS: Personalization in Marketing Communication: A Meta-Analysis
Journal of Marketing
IF
10.4
2026-06-05
0
PRE
AI
Martin Eisend; Dominika Niewiadomska; Guda van Noort
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EXPRESS: Power Distance Belief Affects Coupon Use
Journal of Marketing
IF
10.4
2026-06-03
0
PRE
AI
Minkyung Koo; Ashok K. Lalwani; Sijie Sun
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A Practical Guide to Endogeneity Correction Using Copulas
Journal of Marketing
IF
10.4
2026-05-20
0
PRE
AI
Yi Qian; Anthony Koschmann; Hui Xie
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Understanding Internal Linguistic Consistency of Person Brands on Social Media: An Empirical Investigation Using the 2020 U.S. Presidential Election
Journal of Marketing
IF
10.4
2026-04-30
0
PRE
AI
Christian Hughes; Jillian Hmurovic
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EXPRESS: Whether, When, How, and Why Sales Managers Should Be Involved in Sales Teams
Journal of Marketing
IF
10.4
2026-04-26
0
PRE
AI
Daniel E. Chavez; Molly R. Burchett; Brian Murtha
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EXPRESS: Beyond Visibility: The Disability Inclusion Effect in Advertising
Journal of Marketing
IF
10.4
2026-04-24
0
PRE
AI
Martina Cossu; Zachary Estes; Joachim Vosgerau
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Rethinking Marketing Knowledge Protection: Hidden Costs and Uncertain Benefits
Journal of Marketing
IF
10.4
2026-04-22
0
PRE
AI
Christine Moorman; Ajay K. Kohli; Bernard J. Jaworski
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EXPRESS: Brand Performativity and Consumers’ Cultivation of Identity Value
Journal of Marketing
IF
10.4
2026-04-17
0
PRE
AI
Craig J. Thompson; Anil Isisag
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Automated Versus Human-Operated: Impact of AI-Driven Autonomous Stores on Prosocial Behavior
Journal of Marketing
IF
10.4
2026-04-13
0
PRE
AI
Xiaoyan (Jenny) Liu; Chi Hoang; Sharon Ng
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