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Marketing Intelligence and Planning cover

Marketing Intelligence and Planning

IF5.4
Papers679
Citations3756
Journal Papers 679
Publication Date
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Decoding product design: the multifaceted influence of product design on consumer brand engagement and brand loyalty
deleteMARKETING INTELLIGENCE & PLANNING
IF5.4
delete2025-04-01
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PREAI
deleteAlqahtani, Nasser
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Fleeting goodness: how ephemeral CSR content shapes message engagement and avoidance
deleteMARKETING INTELLIGENCE & PLANNING
IF5.4
delete2025-04-01
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PREAI
deleteAljarah, Ahmad; Lopez, Manuela; Ibrahim, Blend; Lahuerta-Otero, Eva
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Are sport team brands unique? The effect of product category and marketing orientation on engagement intentions among cultural brands
deleteMARKETING INTELLIGENCE & PLANNING
IF5.4
delete2025-04-01
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PREAI
deleteWakefield, Lane; Bennett, Gregg; Mcclung, Steven
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Optimizing fitness app features for enhanced user loyalty: a multi-study analysis
deleteMARKETING INTELLIGENCE & PLANNING
IF5.4
delete2025-04-01
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PREAI
deleteRoy, Souvik; Kesharwani, Ankit; Roy, Sanjit K.; Bolar, Kartikeya
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Brand value co-creation and transaction costs in private label relationships
deleteMARKETING INTELLIGENCE & PLANNING
IF5.4
delete2025-03-01
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PREAI
deleteBelaid, Samy; Belaid, Dorsaf Fehri; Fergurson, J. Ricky; Petrescu, Maria; Ben Mrad, Selima; Dobre, Costinel
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A green step forward: the role of green marketing in nurturing green customer loyalty
deleteMARKETING INTELLIGENCE & PLANNING
IF5.4
delete2025-03-01
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PREAI
deleteAli, Rizwan; Eid, Riyad; Khalid, Afia
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Service leniency: a dual logics perspective
deleteMARKETING INTELLIGENCE & PLANNING
IF5.4
delete2025-03-01
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PREAI
deleteSaragih, Harriman Samuel
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Discontinuance decision: the impact of critical events and an undefined strategy on social media abandonment
deleteMARKETING INTELLIGENCE & PLANNING
IF5.4
delete2025-03-01
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PREAI
deleteOltra, Itziar; Camarero, Carmen; Cabezudo, Rebeca San Jose
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Does humanizing help? Exploring the role of anthropomorphism and privacy concerns in shoppers adoption of voice-commerce
deleteMARKETING INTELLIGENCE & PLANNING
IF5.4
delete2025-03-01
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PREAI
deleteSharma, Hitesh; Sharma, Dheeraj
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Viral marketing: a systematic literature review and future research agenda
deleteMARKETING INTELLIGENCE & PLANNING
IF5.4
delete2025-03-01
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PREAI
deleteKaur, Divyaneet; Kushwah, Shiksha; Kumar, Satish
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From perceived green product quality to purchase intention: the roles of price sensitivity and environmental concern
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IF5.4
delete2025-03-01
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PREAI
deleteTan, Christine Nya-Ling; Fauzi, Muhammad Ashraf; Harun, Siti Aminah Binti
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The effect of logo design elements on city brand knowledge and awareness
deleteMARKETING INTELLIGENCE & PLANNING
IF5.4
delete2025-03-01
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PREAI
deleteZhang, Bowen; Wang, Yucheng; Zhou, Zhimin; Sun, Xiaohui
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Getting the scoop on native advertising - a bibliometric and TCCM-based review
deleteMARKETING INTELLIGENCE & PLANNING
IF5.4
delete2025-03-01
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PREAI
deleteKumar, Stuti; Srivastava, Mukta; Sivaramakrishnan, Sreeram
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The ethical landscape of immersive marketing: virtual and augmented reality in advertising
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IF5.4
delete2025-03-01
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PREAI
deleteAsif, Muhammad; Fazel, Hashem; Alghamdi, Faten Saleh
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Classifying an incoming customer message into spam versus ham
deleteMARKETING INTELLIGENCE & PLANNING
IF5.4
delete2025-03-01
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PREAI
deleteAstvansh, Vivek
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How temporal landmarks affect individual psychology and behavior: influences and underlying mechanisms
deleteMARKETING INTELLIGENCE & PLANNING
IF5.4
delete2025-03-01
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PREAI
deleteSong, Shuangshuang; Ji, Yumeng; Bi, Sheng
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Integrating the critical concepts of sustainability to predict sustainable behavior - the moderating role of information seeking
deleteMARKETING INTELLIGENCE & PLANNING
IF5.4
delete2025-03-01
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PREAI
deleteYu, Tai-Yi; Liu, Chih-Hsing; Horng, Jeou-Shyan; Chou, Sheng-Fang; Ng, Yen-Ling; Lin, Jun-You
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Understanding the impact of online firestorms on financial performance in corporate social responsibility campaigns
deleteMARKETING INTELLIGENCE & PLANNING
IF5.4
delete2025-02-26
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PREAI
deleteDias, Filipe; Rita, Paulo; Antonio, Nuno; Vong, Celeste
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I feel like it's expensive! Role of influencer type on price perception
deleteMARKETING INTELLIGENCE & PLANNING
IF5.4
delete2025-02-21
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PREAI
deleteJha, Shweta
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Marketing insights from sentiment distribution of high-tech products using DistilBERT
deleteMARKETING INTELLIGENCE & PLANNING
IF5.4
delete2025-02-18
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PREAI
deleteAn, Minyoung; Yoo, Donghee
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