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Journal of Global Marketing cover

Journal of Global Marketing

IF4.3
Papers411
Citations980
Journal Papers 405
Publication Date
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Generative AI in Global Marketing for Sustainability: A Systematic Review of Creativity, Cultural Adaptation, and Governance
deleteJournal of Global Marketing
IF4.3
delete2026-10-14
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deleteOAAI
deleteMohamed Nassar; Osama Sam Al-Kwifi; Amr El-Alfy; Georgia Sakka; Zafar U. Ahmed
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Negotiating Algorithmic Branding: Consumer Interpretations of AI-Generated Advertising in a Heinz Campaign
deleteJournal of Global Marketing
IF4.3
delete2026-10-13
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PREAI
deleteTao Papaioannou
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One Specialty, Two Marketing Logics: A Practitioner-Derived Framework for Service Design and Communication in Functional and Aesthetic Medical Tourism
deleteJournal of Global Marketing
IF4.3
delete2026-10-13
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PREAI
deleteCarlos A. del Alamo-Alonso; Maria Isabel Falguera Uceda
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Immersive Augmented Reality and Global Brand Engagement: Satisfaction Mechanisms in International Marketing Environments
deleteJournal of Global Marketing
IF4.3
delete2026-10-13
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PREAI
deleteRiad Al Chami; Sam El Nemar; Demetris Vrontis
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Anti-Stereotype Consumption: A Literature Review and Grounded Theory Exploration
deleteJournal of Global Marketing
IF4.3
delete2026-10-13
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PREAI
deleteHuilong Zhang; Hui He; Yudong Zhang
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Generative AI in Global Marketing: Decision-Making Versus Analysis Across International Governance Contexts
deleteJournal of Global Marketing
IF4.3
delete2026-10-10
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PREAI
deleteVictor Santos; Valentina Chkoniya; Rui Murta; Pedro Malta
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Artificial Intelligence-Driven Personalization in Business: A Two-Layer Systematic Literature Review and Future Research Agenda
deleteJournal of Global Marketing
IF4.3
delete2026-10-06
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PREAI
deleteQuan Le; Truong Thi Hue
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Identity-Driven Green Consumption: Generational Differences in Willingness to Pay More for Green Cosmetics in an Emerging Market
deleteJournal of Global Marketing
IF4.3
delete2026-10-01
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PREAI
deleteN. Santhosh Sivan; Janarthanan Balakrishnan
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Crafting Experiences That “Feel Right”: Regulatory Alignment as the Key to Experiential Resonance and Consumer Action in Phygital Retail
deleteJournal of Global Marketing
IF4.3
delete2026-10-01
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PREAI
deleteDung Pham Thi Phuong; Long Hoang Cuu
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Luxury as Identity Infrastructure in Global Platform Markets: A Serial Mediation Model of Digital Identity Persistence and Social Legibility
deleteJournal of Global Marketing
IF4.3
delete2026-09-30
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PREAI
deleteArchana Shrivastava
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Constrained Choices: Exploring Retail and Brand Selection Among Base of the Pyramid Consumers
deleteJournal of Global Marketing
IF4.3
delete2026-09-29
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PREAI
deleteNanda Choudhury; Rohan Mukherjee
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Persuasion by an AI-Generated Presenter: Perceived Credibility, Message Quality, Engagement, Realism, and Positive eWOM Intention
deleteJournal of Global Marketing
IF4.3
delete2026-09-22
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PREAI
deleteChang-Yi Kao
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Governing AI Across Markets: How Client-Origin Expectations Shape Human-AI Collaboration in Globally Oriented Advertising Agencies in Asia
deleteJournal of Global Marketing
IF4.3
delete2026-09-21
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deleteNikhil Tiwari; Varsha Jain
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Transferring Trust: A Structural and Configurational Analysis of the Role of Brand Trust in Augmented Reality Adoption in Eyewear Industry
deleteJournal of Global Marketing
IF4.3
delete2026-09-12
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deleteAkanksha Srivastava; Ganesh Prasad Sahu
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Are We More Willing to Forgive an Underdog? An Investigation of the Consequences of Second-Hand Product Failures
deleteJournal of Global Marketing
IF4.3
delete2026-09-12
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deleteOAAI
deleteSandra Baringhorst; Maximilian Friess; Manfred Schwaiger
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Service Innovation in Medical and Wellness Hotels: A Qualitative Analysis of Emerging Hybrid Formats
deleteJournal of Global Marketing
IF4.3
delete2026-09-11
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PREAI
deleteNoelia Araújo Vila
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Transparency in Global AI Marketing: Examining the Roles of Generative AI, Anthropomorphic AI Storytelling, and Authenticity in Consumer Cognitive Engagement
deleteJournal of Global Marketing
IF4.3
delete2026-09-09
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PREAI
deleteRasha Abdul Khalek; Sandreen Hitti; Ioanna Papasolomou
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Consumers’ Pro-Environmental Behavior in Emerging Markets: An Extended Norm Activation Perspective Using PLS-SEM and fsQCA
deleteJournal of Global Marketing
IF4.3
delete2026-09-06
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deleteRohit Dhiman; Narender Singh Bhati
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When Customers Sacrifice and Pay Higher Prices for Sustainable Fashion
deleteJournal of Global Marketing
IF4.3
delete2026-09-04
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PREAI
deleteNgan Thanh Nguyen; Long Cuu Hoang; Khoi Minh Nguyen
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Click, Feel, Buy: How Online Presentations Shape Purchase Decision
deleteJournal of Global Marketing
IF4.3
delete2026-08-29
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deleteShobhana Chandra; Binilkumar Amarayil Sreeraman; Sanjeev Verma
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