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Journal of Global Marketing cover

Journal of Global Marketing

IF4.3
Papers382
Citations980
Journal Papers 376
Publication Date
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From Engagement to Advocacy: The Mediating Influence of Commitment and Happiness in Green Branding
deleteJournal of Global Marketing
IF4.3
delete2026-08-01
delete0
PREAI
deleteNidhi Nirwan; Abdul Tayyab Khan
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Understanding Consumer Behavior in Cross-Border E-Commerce: Does the Quality of Previous Experience Matter?
deleteJournal of Global Marketing
IF4.3
delete2026-07-27
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PREAI
deleteRomes Jorge da Silva Júnior; Fernanda Francielle de Oliveira Malaquias
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Dual Identity, Dual Acceptance Path of AI Influencers: As Social Actors and Technological Systems
deleteJournal of Global Marketing
IF4.3
delete2026-07-14
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deleteZheran Liu; Juan Mundel; Patricia Huddleston
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When Worry Works: Eco-Anxiety as a Catalyst for Consumers’ Pro-Environmental Behavior
deleteJournal of Global Marketing
IF4.3
delete2026-06-19
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PREAI
deleteSheikh Mohammad Fauzul Azim; Anwar Sadat Shimul; Syed Maruf Reza
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Too Smart to Trust? Algorithmic Intelligence and the Erosion of Consumer Autonomy
deleteJournal of Global Marketing
IF4.3
delete2026-06-18
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PREAI
deleteIsrak Fabian Hasan
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Personality and Self-Disclosure on Instagram: Unpacking the Moderating Role of Trust
deleteJournal of Global Marketing
IF4.3
delete2026-06-17
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PREAI
deleteNeda Letukytė-Pinto; Sigitas Urbonavicius
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Understanding Luxury Perception in Social Media Advertising: The Roles of Ad-Context Congruence, Processing Fluency, and Brand Familiarity
deleteJournal of Global Marketing
IF4.3
delete2026-06-17
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PREAI
deleteJennifer Lau
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Pink Deception Across Borders: How Pinkwashing Erodes Consumer Trust and Brand Equity in Emerging Markets
deleteJournal of Global Marketing
IF4.3
delete2026-06-16
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PREAI
deleteLaly Padmavathy P.; Fezeena Khadir
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“Determinants of Customer-Based Brand Equity (CBBE) in the Hospitality Industry of an Emerging Sub-Saharan Country: Sustainability as an Integral Part”
deleteJournal of Global Marketing
IF4.3
delete2026-06-15
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PREAI
deleteWinston Asiedu Inkumsah; Ibn Kailan Abdul-Hamid; Manaf Issah; Robert Yaw Amponsah
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Effects of Perceived Ephemerality and Symbolic Moderators on the Global Market: Emotional Dynamics in the Consumption of Luxury NFTs
deleteJournal of Global Marketing
IF4.3
delete2026-06-12
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PREAI
deleteCoral Cenizo; Javier Espina
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Social and Behavioral Factors Influencing Social Commerce Adoption Among Gen Z Customers in Vietnam
deleteJournal of Global Marketing
IF4.3
delete2026-06-09
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PREAI
deleteBao Han Le; Thi Trang Giang; Cong Hiep Duong; Huan Hong Nguyen
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Identity-Driven Advertising: The Role of Culturally Immersive Stimuli in Motivational Cultural Intelligence and Global Brand Attitudes
deleteJournal of Global Marketing
IF4.3
delete2026-06-02
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deleteAlexey V. Semenov; Arilova Randrianasolo
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Destination Image Assessment Beyond the Sum of Attributes in the Socio-Digital Era: Evidence from China and India
deleteJournal of Global Marketing
IF4.3
delete2026-05-31
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PREAI
deleteKai Wu; Ahsam Ullah; Jiang Yun
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Not Just Another Publication: Storytelling as the Missing Link Between Journal Quality and Publication Quality
deleteJournal of Global Marketing
IF4.3
delete2026-05-31
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deleteWeng Marc Lim; Ajay K. Manrai
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Mapping AI’s Impact on MarCom: A Multifaceted Strategic Framework Through Literature Analysis
deleteJournal of Global Marketing
IF4.3
delete2026-05-28
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deleteMarcos Komodromos; Marios Vassiliou; Andreas N. Masouras; Stylianos Papalexandris; Sofia D. Anastasiadou
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No Time, No Money for Research? Some Pragmatic Advice for Productive and Sustainable Publishing
deleteJournal of Global Marketing
IF4.3
delete2026-05-28
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deleteWeng Marc Lim; Ajay K. Manrai
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From Precision to Perception: The Impact of Precision in Personalized Recommendation on Consumer Engagement
deleteJournal of Global Marketing
IF4.3
delete2026-05-27
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PREAI
deleteCongsi Guo; Xuebao Song
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How COIL Strengthens Internationalization and Marketing of HEIs: Evidence from a Multi-Institutional Student Segmentation Study
deleteJournal of Global Marketing
IF4.3
delete2026-05-26
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PREAI
deleteKristýna Klimková; Vendula Prokopová; Monika Wieczorek-Kosmala; Karel Hlaváček; Aleš Lokaj
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When Does Innovativeness Pay Off? Foreign-Firm Legitimacy, Activation Thresholds, and Customer Loyalty in Emerging Markets
deleteJournal of Global Marketing
IF4.3
delete2026-05-24
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deleteVan Kien Pham; Thi Thuc Anh Phan; Phuong Giao Linh Le; Thuy Dung Pham Thi; Thuy Bui
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Employer Brands Across Borders: Generation Z Expectations in Lithuania and the USA
deleteJournal of Global Marketing
IF4.3
delete2026-05-23
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PREAI
deleteDominyka Venciute; Ruta Lapinskiene; Eglė Verseckaite-Grzeskowiak; Aida Jackeviciute
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