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Journal of Food Products Marketing cover

Journal of Food Products Marketing

IF2.4
Papers127
Citations1158
Journal Papers 126
Publication Date
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Consumer Trust and Willingness to Pay for Local Food Evidence from a Proximity-Based Segmentation Approach
deleteJournal of Food Products Marketing
IF2.4
delete2026-08-24
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PREAI
deleteVeronika Laszlo
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Border Less with Less: How Dashed Lines Affect Persuasiveness of Low-Calorie Claims
deleteJournal of Food Products Marketing
IF2.4
delete2026-07-14
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PREAI
deleteHaeyoung Jeong
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Examining the Relationship Between Green Product Innovation Strategy and Financial Performance: The Boundary Role of TMT Diversity
deleteJournal of Food Products Marketing
IF2.4
delete2026-05-27
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PREAI
deleteDebra Lee Surface; M. Billur Akdeniz; M. Berk Talay
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Breaking Free from Single-Use: Consumer Journeys and Perceptions in Packaging-Free Shopping
deleteJournal of Food Products Marketing
IF2.4
delete2026-04-23
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deleteElena Jiménez Romanillos; Suzan Boztepe; Helén Williams; Renee Wever
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From Packaging to Posts: Multimodal Marketing Strategies for Alternative Proteins in Germany
deleteJOURNAL OF FOOD PRODUCTS MARKETING
IF2.4
delete2025-12-01
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deleteDietze, Luisa; Germelmann, Claas Christian; Bartelmess, Tina
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Food Waste Prevention and Economic Incentives to Redistribute Surplus Foods from Food Retailing
deleteJournal of Food Products Marketing
IF2.4
delete2025-11-20
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deleteJørgen Dejgård Jensen
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A Bite of Yesteryear: Unpacking the Evocative Power of Nostalgia in Food Marketing
deleteJOURNAL OF FOOD PRODUCTS MARKETING
IF2.4
delete2025-11-01
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deleteNazar, Mauzmi; Valiyattoor, Vipin; Mukherjee, Anuparna; Anuvinda, Anuvinda
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An Online Experiment into the Effects of Masculine-Themed versus Neutral Meat Alternative Marketing on Men’s Perceived Association between Meat and Masculinity
deleteJournal of Food Products Marketing
IF2.4
delete2025-09-08
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PREAI
deleteGaëlle Ouvrein; Paulien Decorte; Amber Peeters
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Insights into the U.S. Market for Cereals Containing Hemp: Evidence from Scanner Data
deleteJournal of Food Products Marketing
IF2.4
delete2025-09-08
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deleteBuddhika Patalee; Hoyeon Jeong; Tyler Mark
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Promoting Sustainability in Seafood Products: Consumer eco-Labeling and shelf-Life Innovation Preferences in Croatia, Italy, and Spain
deleteJournal of Food Products Marketing
IF2.4
delete2025-07-04
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PREAI
deleteVilma Xhakollari; Sina Ahmadi Kaliji; Marija Cerjak; Luca Mulazzani; Pietro Rocculi; Luca Camanzi
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The Effects of Time of Day on the Purchase of New Commodity Food Products
deleteJournal of Food Products Marketing
IF2.4
delete2025-06-17
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deleteMinji Seo; Junghoon Moon
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Consumer Behavior in Alcoholic Beverage Choices and Food Pairings at Home: Contextual Factors Driving Preferences for High-ABV Over Low-ABV Beverages
deleteJOURNAL OF FOOD PRODUCTS MARKETING
IF2.4
delete2025-04-01
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PREAI
deleteSon, Jaehee; Lee, Eunjin; Moon, Junghoon
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Quick and Simple: Exploring the Effect of Different Heuristic Cues on Food Labelling
deleteJOURNAL OF FOOD PRODUCTS MARKETING
IF2.4
delete2025-03-01
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PREAI
deleteTorres-Pena, Francisco Jose; Garrido-Castro, Elisa; Torres-Ruiz, Francisco Jose
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The Matching Effects of Advertising Strategies on Enhancing Consumer Trials of Insect-Based Foods
deleteJOURNAL OF FOOD PRODUCTS MARKETING
IF2.4
delete2024-12-14
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deleteOAAI
deleteMeng, Yue; Li, Liwei; Fan, Jieqiong
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Innovation in Geographical Indications: An Integrative Literature Review and Research Agenda
deleteJOURNAL OF FOOD PRODUCTS MARKETING
IF2.4
delete2024-10-16
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deleteda Silva, Lais Marques; Dias, Alexandre; Giraldi, Janaina de Moura Engracia
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Decoding Influencer Impact in Food Marketing: The Must-Haves, Should-Haves and the Role of Brand Trust and Price Consciousness
deleteJOURNAL OF FOOD PRODUCTS MARKETING
IF2.4
delete2024-09-24
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PREAI
deleteOppong, Dixon; Bannor, Richard Kwasi
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Developing an Emic Scale on Consumer-Based Brand Equity for Packaged Food Brands
deleteJOURNAL OF FOOD PRODUCTS MARKETING
IF2.4
delete2024-09-23
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deleteShaikh, Javed M.; Arora, Swapan Deep; Vatavwala, Sanket
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Designing Package Labels for Upcycled Food Products in Japan: Case Study of Broccoli Stem Snack
deleteJOURNAL OF FOOD PRODUCTS MARKETING
IF2.4
delete2024-08-08
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deleteSeo, Yuna; Mori, Ryota
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Food Safety Risk and Visual Attention: The Moderating Effect of Prototype Perception and Social Distance
deleteJOURNAL OF FOOD PRODUCTS MARKETING
IF2.4
delete2024-08-05
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deleteLadeira Jr, Wagner; Lim, Weng Marc; Teixeira, Rafael; Rasul, Tareq; Nardi, Vinicius Antonio Machado; Santini, Fernando de Oliveira; Choudhury, Debdutta
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Meatless Revolution: Exploring Consumers' Perception of Meat Alternatives
deleteJOURNAL OF FOOD PRODUCTS MARKETING
IF2.4
delete2024-07-11
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PREAI
deleteFetscherin, M.; Kiefer, K.; Braun-Herr, A. N. Sarah
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