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Young Consumers

IF5
Papers245
Citations1453
Journal Papers 242
Publication Date
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How thin and curvy models shape girls’ body image and purchase intentions
deleteYoung Consumers
IF5
delete2026-06-26
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PREAI
deleteJannatul Shimul Ferdousi; Joan Carlini; Veya Seekis; Graham L. Bradley
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Young female consumers’ perceptions of sustainability virtual influencers: a perspective from goal-framing and source credibility
deleteYoung Consumers
IF5
delete2026-06-25
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deleteOAAI
deleteJennifer (Yeeun) Huh; Leslie Cuevas; Hye-Young Kim; Yuju Rubie Kao; JinHyeok Im
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Guest editorial for the young consumers Special Issue on “Social media, cyberbullying and Gen Z”
deleteYoung Consumers
IF5
delete2026-04-03
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PREAI
deleteFazlul K. Rabbanee; Sean Lee; Ian Phau
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They’ve got the look? Understanding factors underlying Gen-Z’s visual attention to gender non-conformity in fashion advertising
deleteYoung Consumers
IF5
delete2025-12-11
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PREAI
deleteGlenna L. Read; Bartosz W. Wojdynski; Yen-I Lee; Robert F. Potter
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Beyond personality: the role of social commerce interactivity and co-production in strengthening consumer−firm bonds
deleteYoung Consumers
IF5
delete2025-11-21
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deleteTrang Huong Pham; Erisher Woyo; Dao Thi Xuan Truong; Tuan Cong Dao; Tuan Trong Luu
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Quenching Gen Z’s thirst: teen-targeted beverage marketing on TikTok
deleteYoung Consumers
IF5
delete2025-10-31
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PREAI
deleteEmily Truman; Shanshan Shi; Charlene Elliott
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“Can we be young and carefree?” Using the Roy Adaptation Model to explore youth pressure in South Africa
deleteYoung Consumers
IF5
delete2025-10-29
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PREAI
deleteJames Lappeman; Philip Broster; Michaela Madurai; Moyahabo Seabi Masipa; Priviledge Cheteni
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Juxtaposing Generation Z consumers’ consumption behaviour of local versus global sustainable fashion brands
deleteYoung Consumers
IF5
delete2025-10-24
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PREAI
deleteMelissa Zulu; Asphat Muposhi; Nchabeleng Matselale; Neha Parbhoo
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Play with secrets: understanding motivations and gratifications in one-way anonymous communication
deleteYoung Consumers
IF5
delete2025-10-20
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PREAI
deleteYan Wang; Huan Chen; Xiaomeng Lan
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The impact of cognitive-emotional mechanisms on online presence and livestreaming satisfaction: a two-stage survey study
deleteYoung Consumers
IF5
delete2025-10-20
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PREAI
deleteKaige Bai; Kim Hua Tan
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Breaking the clock: rethinking time-scarcity promotions for Gen Z online consumers
deleteYoung Consumers
IF5
delete2025-10-07
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PREAI
deleteAna Brochado; Anastasiia Shynkarenko
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Customers’ engagement with virtual influencers: the roles of parasocial relationship, emotional attachment
deleteYoung Consumers
IF5
delete2025-10-07
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PREAI
deleteDuy Ha Nguyen; Long Cuu Hoang
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Adulting at third places: young consumers’ socialization at fast food restaurants
deleteYoung Consumers
IF5
delete2025-09-23
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PREAI
deleteLauren J. Louie; Steven Chen
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Generational responses to guerrilla marketing: examining brand associations across Generations Z and Y
deleteYoung Consumers
IF5
delete2025-09-15
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deleteHossein Faridniya; Andrea Vocino; Marta Massi; José I. Rojas-Méndez
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Segmenting young consumers: a study of decision-making styles in Norway
deleteYoung Consumers
IF5
delete2025-05-27
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PREAI
deleteKåre Skallerud
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Unlocking LinkedIn adoption for higher education students: findings from PLS-SEM and NCA
deleteYoung Consumers
IF5
delete2025-05-22
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deleteNurhafihz Noor; Ashley Tong; Zahirah Zainol
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Unveiling the future of responsible, sustainable, and ethical consumption: a bibliometric study on Gen Z and young consumers
deleteYoung Consumers
IF5
delete2025-05-14
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deleteOAAI
deleteAlrence Halibas; Umair Akram; Ai-Phuong Hoang; Mai Do Thi Hoang
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Bridging the virtual and real: emotional engagement in virtual influencer endorsements
deleteYOUNG CONSUMERS
IF5
delete2025-04-01
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PREAI
deleteLiu, Haiwen; Xu, Jia; Yu, Kaidong; Gong, Jiankun
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How anthropomorphic features in service robots foster co-creation and wellbeing among Gen Z consumers?
deleteYOUNG CONSUMERS
IF5
delete2025-04-01
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PREAI
deleteWong, Amy; Wong, Jimmy
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Serving the future
deleteYOUNG CONSUMERS
IF5
delete2025-04-01
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PREAI
deleteMoreo, Andrew; Cain, Lisa; Ahmad, Imran; Rahman, Imran
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