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Journal of Business-to-Business Marketing

IF2.5
Papers25
Citations563
Journal Papers 25
Publication Date
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Channel Organization Forms, Governance Strategy and Control Mechanisms: A QCA Analysis
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-05-01
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PREAI
deleteLi, Sihan; Zhuang, Guijun
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What Makes Business-to-Farm Sales Distinct? Evidence from Time Allocation and Salesperson Personas
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-05-01
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deleteOAAI
deleteMalone, Trey; Downey, W. Scott; Meng, Zanliang
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E-Service Quality and Continuance Intention in B2B E-Marketplace. An Empirical Exploration Through Sellers' Perspectives
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-05-01
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PREAI
deleteMahajan, Sunanjita; Chauhan, Vinay
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The Influence of Big Data-Driven Supply Chains on Employee Creativity via Motivation and Resilience in Generative AI Environments
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-05-01
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deleteOAAI
deleteTao, Yongming; Muneeb, Farhan Muhammad; Tan, Yong; Wanke, Peter Fernandes
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Resource Commitment, Digital, and Traditional Marketing Capabilities, and Hybrid Trade Fair Performance: A Mediation Analysis
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-05-01
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PREAI
deleteFang, Luping; Lin, Hsin-Mei
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Break the Barrier: Why Marketing Managers Resist Blockchain in the Sharing Economy?
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-05-01
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PREAI
deleteCham, Tat-Huei; Cheah, Jun-Hwa; Aw, Eugene Cheng-Xi; Ting, Hiram; Cheng, Boon-Liat; Lim, Xin-Jean; Huang, Hui-Ling
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The Role of Generative AI in Modernizing Entrepreneurship Infrastructure Organizations (EIOs): A Qualitative Study
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-04-01
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PREAI
deleteAntoniuk, Dmytro; Ivens, Bjoern Sven
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Turning ESG into Strategic Risk Reduction in the Digital Era: Insights from Customer Complaints
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-04-01
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deleteChen, Yiran; Ma, Caiyuan
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Digitization Strategy in International Market: Embeddedness, Boundary Spanning, and Internationalization Performance
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-04-01
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PREAI
deleteLiu, Li; Mou, Yupeng
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The Impact of Sustainable Marketing on Firm Performance: A Bibliometric Analysis
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-03-01
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PREAI
deleteNunes, Ana Catarina; Pereira, Angelo; Saraiva, Margarida; Martins Canas, Joao; Lopes Da Costa, Renato
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The Implementation of Generative AI at SME's: Perspectives & Evidences Using Status Quo Bias
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-03-01
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PREAI
deleteOberoi, Sarbjit Singh; Chakraborty, Debarun; Joshi, Yatish
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The Impact of Moral Identity and Supervisor Bottom-Line Mentality on Salesperson Bottom-Line Mentality and Customer-Relationship-Building Behaviors
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-03-01
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PREAI
deleteSchwepker Jr, Charles H.; Good, Megan C.
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Leveraging Supply Chain Dynamic Capabilities to Improve New Product Development Effectiveness: The Role of AI-Driven Big Data Analytics Capability and Environmental Dynamism
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-02-01
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PREAI
deleteLi, Yujie; Li, Suicheng; Wang, Xiang
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Watch While Being Watched: How Can ICT Providers Leverage Net Promoter Score to Understand and Predict Sustained User Adoption?
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-01-01
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PREAI
deleteShanahan, Doreen E.; Johnson, Clark D.
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Buyers' Satisfaction with Suppliers' Economic and Relational Attributes and Its Impact on Commitment and Behavioral Intentions of Buyers in the Beauty Product Industry
deleteJournal of Business-to-Business Marketing
IF2.5
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PREAI
deleteLee, Keun S.; Kulviwat, Songpol; Zhang, Yong
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Performance-Based Franchisee Segmentation
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-01-01
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PREAI
deleteStrydom, Gregory; Azadi, Majid; Tamaddoni, Ali; Ewing, Michael T.
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Product Evolution in the Experience Economy: How to Develop a Welcoming Experiential Offering
deleteJournal of Business-to-Business Marketing
IF2.5
delete2026-01-01
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PREAI
deleteYang, Liling
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Actualizing Transaction Affordances and Trust: An Empirical Study of Digital B2B Platform
deleteJournal of Business-to-Business Marketing
IF2.5
delete2025-12-01
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deleteLiao, Ying; Mai, Enping Shirley
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From Exploration to Maintenance: How Career Stages Influence the Effectiveness of Sales, Service, and Sales-Service Ambidextrous Activities
deleteJournal of Business-to-Business Marketing
IF2.5
delete2025-12-01
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PREAI
deleteJiang, Fei; Zheng, Yi; Liao, Hsin-Yi; Miao, Fred; Zhao, Yanhui; Jiang, Chunyan
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Competitive Intensity in B2B Sales: How and When Does Salesperson Self-efficacy Affect Adaptive Performance?
deleteJournal of Business-to-Business Marketing
IF2.5
delete2025-12-01
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PREAI
deleteBande, Belen; Kimura, Takuma; Fernandez-Ferrin, Pilar; Castro-Gonzalez, Sandra
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