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Journal Details
International Journal of Sports Marketing and Sponsorship
IF
2.7
Papers
424
Citations
1322
Related Insights
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Journal Papers
634
Related Insights
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Journal Papers
634
Publication Date
Publication Date
IF
Citations
Symbols, sponsors and supporters: exploring the role of symbolic leadership and sponsorship congruence in fan behavior
International Journal of Sports Marketing and Sponsorship
IF
2.7
2026-03-17
0
OA
AI
Guillermo Bermúdez-González; Luis-Alfonso Maldonado Canca; Juan-Pedro Cabrera-Sánchez; Lucía Cobo-Paz
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Shaping fan engagement behaviour through digital platform features: the role of social capital – an experimental study
International Journal of Sports Marketing and Sponsorship
IF
2.7
2026-01-15
0
OA
AI
Pascal Stegmann; Tim Ströbel; Norm O'Reilly
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Factors influencing fan token purchase intent in sports fandom
International Journal of Sports Marketing and Sponsorship
IF
2.7
2025-12-02
0
PRE
AI
Fernando Marques; Ana Sousa; Belém Barbosa
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Guest editorial: Promises, paradoxes and perils: the current state and future directions of Web3 technologies and brand innovation in sports business
International Journal of Sports Marketing and Sponsorship
IF
2.7
2025-04-22
0
PRE
AI
Yiran Su; Bo Li; Olan K.M. Scott; Jerred Junqi Wang
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NHL.tv versus ESPN plus : a longitudinal analysis of online blackout strategies
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2025-04-01
0
PRE
AI
Shay, Ronen
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Beauty premium and penalty in sport: text analysis of Instagram comments in the Korean women's volleyball league
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2025-04-01
0
PRE
AI
Ryu, Yoonji; Jeong, Jaehyun; Zhao, Xiangyu; Pyun, Hyunwoong
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How to make sponsorship activations memorable: the power of meaningfulness
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2025-03-04
0
PRE
AI
Marceau, Pascale
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Spectators' adaptation to health-related risk: the moderating role of team identification and past spectating experience
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2025-03-01
0
PRE
AI
Ma, Shang Chun; Byon, Kevin; Ma, Shang Min
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Leveraging artificial intelligence (AI) for data collection and analysis: the case of and application in corporate social responsibility (CSR) through sport research
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2025-03-01
0
PRE
AI
Anagnostopoulos, Christos; Rahman, Sumaya Abdul; Rizvi, Syeda Warisha Fatima; Mamo, Yoseph
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Enhancing sport sales training through technology: an examination of artificial intelligence as a tool for evaluating and training sales agents
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2025-03-01
0
PRE
AI
Du, James; Popp, Nels; Shapiro, Stephen L.
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How CSR message specificity affects corporate image, attitudes and behavioral intentions among sport consumers? The moderating role of perceived CSR fit
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2025-03-01
0
PRE
AI
Chiu, Weisheng; Lee, Cindy; Bang, Hyejin; Chen, Jie
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The influence of sponsorship effectiveness on consumer perceptions and purchasing behavior in esports
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2025-03-01
0
PRE
AI
Wu, Yu-Feng; Wu, Yu-Tai; Chen, Bo-Ching
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How do marketing practices impact price premium of co-branded sportswear? The moderating effect of product category fit and partner brand name
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2025-03-01
0
PRE
AI
Lu, Cheng; Zhang, Yiyun; Chen, Ziye; Sang, Zhencong; Liu, Zunli
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How does the adoption of ChatGPT influence soccer betting? A reasoned action perspective
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2025-03-01
0
PRE
AI
Dinc, Halime; Phantumabamrung, Paak; Cevik, Huseyin; Gurbuz, Bulent; Yesiltepe, Barkin Serhat; Argan, Metin; Zhang, James J.
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Promoting the path of educational activities in the International Table Tennis Federation Museum
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2025-02-07
0
PRE
AI
Wang, Lin fang; Yim, Brian; Song, Doori; Zhang, Yi
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Supporting the team, caring for the players: understanding fan perceptions of athlete wellbeing programmes
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2025-02-03
0
OA
AI
Williamson, Michael; Doyle, Jason; Harris-Reeves, Brooke; Filo, Kevin
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Experiential virtual reality or informational video advertising? Assessing promotional effect on sport interest
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2025-01-30
0
PRE
AI
Zhu, Dong Hong
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Continuance intention to use mobile fitness applications: the role of switching costs, guilt and neutralization techniques
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2025-01-30
0
PRE
AI
Al-Jabali, Rasha Najib; Ahmad, Norasnita; Chiu, Weisheng
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National Sports Networks rights fees: the influence of fantasy sports participation and women's sports content
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2025-01-30
0
PRE
AI
Das, Muralee; O'Reilly, Norm; Evans, Kelly; Pasqualicchio, Gary
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College NIL athletes as social media influencers: examining sports vs lifestyle posts on consumer perceptions
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF
2.7
2025-01-27
0
PRE
AI
Dunn, Stephanie G. Schartel; Nisbett, Gwendelyn S.
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