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Journal of Research in Interactive Marketing cover

Journal of Research in Interactive Marketing

IF11.6
Papers396
Citations3631
Journal Papers 388
Publication Date
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Identity awakening in digital marketing: how facial recognition interactions foster green consumption behavior
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IF11.6
delete2026-06-02
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PREAI
deleteYu Jia; Xiaotong Liu; Jing Huang; Zhiwen Fan; Xiangyu Wang
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Editorial: The changing landscape of marketing research in the AI era: prospects and challenges
deleteJournal of Research in Interactive Marketing
IF11.6
delete2026-02-09
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PREAI
deleteCheng Lu Wang
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Consumer responses to privacy invasion: the role of regulatory environments and social expectations
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IF11.6
delete2025-12-16
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PREAI
deleteMatt Hettche; Janina M. Schaumann; Dae-Hee Kim; Philipp Riehm; Michael J. Clayton
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Interactive signaling grouping strategies and long-tail effects in E-commerce platform contexts
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IF11.6
delete2025-11-18
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PREAI
deleteXiaosong Dong; Xinyi Li; Xing Zhao
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When colors betray flavors: how external cues interactively shift novel products from search challenges to preferred choices
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-11-10
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PREAI
deleteXiyu Guo; Chunchun Chen; Yuxin Zhao; Jingyi Jiang; Hongli Li; Jianping Huang
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Luo, L.; Xu, M.; Wan, F.; Long, F. Too Much of a Good Thing: Nonlinear Effect of Streamers’ Language Arousal on Viewer Engagement in Live Streaming. J. Res. Interact. Mark. 2026, 20, 925–943. [Google Scholar] [CrossRef] [Scilit]
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IF11.6
delete2025-11-06
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PREAI
deleteLijuan Luo; Meiling Xu; Fei Wan; Feiteng Long
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Automated interactions, authentic bonds? AI disclosure, consumer perceptions and loyalty dynamics on social media platforms
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-10-31
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PREAI
deleteLiang Zhao; Zhi Chen; Yong Wang
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More than just a preview: how teaser videos shape consumer livestream watching through the mediating role of inspiration
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-10-28
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PREAI
deleteMinh Tu Tran Hoang; Bang Le; Linh Hoang Ho; Lien Kim; Thi Van Trang Tran
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The dramaturgy of interactive marketing: a conceptual framework for immersive consumer engagement
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-10-27
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PREAI
deleteKaidong Yu; Yixing Li
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Persuasive and substantive: the impact of matching charity advertising appeal with numeric format on individual donation intentions
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-10-21
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PREAI
deleteJunbao Wu; Xin Peng
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The infinite monkey theorem in AIGC advertising: matching effects between AI disclosure and advertising appeals on consumer advertising avoidance intention
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-10-10
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PREAI
deleteChenyu Gu; Xiaoxia Li; Qian Xiang
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Laugh away the awkwardness: how chatbot humor can relieve embarrassment in sensitive retail interactions
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-10-09
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PREAI
deleteXiangdong Shen; Mingli Huang
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How relationship norms between consumers and micro-influencers shape endorsement effectiveness: the mediating role of persuasion knowledge
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-10-01
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PREAI
deleteRu Xu; Wenting Feng; Irina. Y. Yu; Dihui Chang
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Virtual influencers in interactive marketing: a state-of-art review and future research directions
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-09-26
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PREAI
deleteMin Tian; Haiqiang Hu; Meimei Chen
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When virtual anchors eclipse the product: how form realism draws attention away but increases purchase intention in live-streaming commerce
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-09-24
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PREAI
deleteYuan Yin; Sihua Xu
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How do sequential message stimuli shape consumer confidence? A longitudinal perspective
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-09-22
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PREAI
deleteDexin Kong; Hong-Youl Ha
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“Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-09-19
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deleteOAAI
deleteBo Wang; Tat-Huei Cham; Ian Phau
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Emotional anthropomorphism of notifications and app engagement: does the usage frequency matter?
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-05-30
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PREAI
deleteYiling Li; Inseo Hwang; Jeonghye Choi
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“Annoy me, remember me”: navigating the dual effects and boundaries of inductive ads
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-04-28
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PREAI
deleteYixuan Niu; Yadi Feng; Bin Li; Baolong Ma
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Like, comment, and subscribe: investigating the effectiveness of digital engagement prompts
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-04-22
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PREAI
deleteJeffrey E. Anderson; Carlin A. Nguyen; Sidney Anderson
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