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Journal of the Academy of Marketing Science cover

Journal of the Academy of Marketing Science

IF10.1
Papers3420
Citations22239
Journal Papers 3583
Publication Date
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The language of leaving: Decoding defection via B2B customer language features
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-08-24
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deletePeter Nguyen; Scott B. Friend; Christopher P. Blocker
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The social mystery effect: How social versus solitary consumption influences consumer preference for mystery products
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-08-20
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PREAI
deleteYanzheng Liu; Ying Ding
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Beyond the standard: The impact of mannequin body diversity on brand perceptions and consumer behavior
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-08-19
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deleteAlexander B. Pratt; Clay M. Voorhees; Lacey K. Wallace
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A meta-analysis of green marketing communication effectiveness
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-08-10
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deleteMojtaba Moji Barari; Alicia Kulczynski; Martin Eisend
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What drives virtual influencers’ impact?
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-08-10
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deleteGiovanni Luca Cascio Rizzo; Francisco Villarroel Ordenes; Jonah Berger
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Visual strategies in influencer marketing campaigns: The role of consistency
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-08-05
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deleteAli Boluki; Edlira Shehu; Tammo H. A. Bijmolt
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Actor engagement management in multi-actor settings
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-08-04
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deleteElina Jaakkola; Suvi Nenonen; Matthew Alexander; Kaj Storbacka
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A policy change at JAMS: The role of reproducibility in science
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-08-04
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deleteMarko Sarstedt; Charles H. Noble; Stephanie M. Noble
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When more is not better: Configurational fit of product, service and digital technologies in manufacturing firms
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-07-31
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PREAI
deleteWenyan Song; Yue Zhu; Caibo Zhou
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Virtual influencer marketing: A meta-analytic review
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-07-28
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deleteMojtaba Moji Barari; Martin Eisend; Alicia Kulczynski
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Birds of a feather: How influencer-brand fit drives product sales in livestream commerce
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-07-28
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PREAI
deleteShaoling Katee Zhang; Yao Shi; Huigang Liang; Yajiong Lucky Xue
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Automated social presence in artificial agents: A conventional and qualitative comparative meta-analysis
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-07-24
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PREAI
deleteAntoine Juquelier; Simon Hazée; Yves Van Vaerenbergh; Ingrid Poncin
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Taking the role of marketing in consumer well-being seriously: It is about time—the PACT framework
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-07-24
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deleteAndreas B. Eisingerich; Deborah J. MacInnis; Barbara Duffek; Winze Tam
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To swear or not to swear: Exploring the role of profanity in influencer marketing
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-07-24
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deleteMahdi Niknejad Moghadam; Vijay Mahajan
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Process and outcome frames in firms’ environmental posts and consumer engagement
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-07-22
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deleteHai-Anh Tran; Yuliya Strizhakova; Guowei Huang; Huy Tran; Anders Gustafsson
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Customer satisfaction: A multi-level framework
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-07-18
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deleteVikas Mittal; Sonam Singh; Ashwin Malshe
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Access-based consumption revisited
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-07-13
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deleteFleura Bardhi; Giana Eckhardt; Greta Vignali
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Assembling flow: A unified theoretical framework for understanding online experience in an AI-powered world
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-07-13
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deleteDonna L. Hoffman; Thomas P. Novak
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How visual complexity signals brand status
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-07-13
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deleteZitian Adam; Yingting Wen
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Consumer expertise across technological frontiers: Consumer literacy, the internet, and artificial intelligence
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-07-09
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deleteYanmei Zheng; Joseph W Alba ; J. Benjamin Hutchinson; J. Wesley Hutchinson
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