logo
CanyamAI summaries for academic research
language
MobileMobile
  • Phone FeatureWeChat Mini Program
EnglishEnglish
noticeNotice
BlogBlog
delete
arrow
BackJournal Details
Journal of the Academy of Marketing Science cover

Journal of the Academy of Marketing Science

IF10.1
Papers3435
Citations22239
Journal Papers 3598
Publication Date
delete
Populism and sustainable marketing practices: Insights from consumer-packaged goods manufacturers’ new product launches
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-10-08
delete0
deleteOAAI
deleteMartin Heinberg; Mustapha Belkhouja; Hyungseok David Yoon
deleteShare
deleteSave
Symbolic promotions: Conceptualization and empirical investigation
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-10-02
delete0
deleteOAAI
deleteChloé Vanasse; François Carrillat; Renaud Legoux; Valentyna Melnyk
deleteShare
deleteSave
Multi-stakeholder market shaping for sustainability: effort types and enactment pathways in B2B markets
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-09-28
delete0
deleteOAAI
deleteKaisa Koskela-Huotari; Suvi Nenonen; Chelsey Jo Huisman; Hans Kjellberg
deleteShare
deleteSave
Through thick and thin? When sustainable packaging design increases consumer waste generation
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-09-23
delete0
deleteOAAI
deleteLyndsay Loomer; Sarah C. Whitley
deleteShare
deleteSave
From liability to asset: How campaign context determines whether body weight helps or hurts online fundraisers
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-09-21
delete0
PREAI
deleteAnnette P. Tower; Tongxi Wang; Yufei Zhang; Abhi Bhattacharya; David Mathis; Clay M. Voorhees
deleteShare
deleteSave
Pathways to premium: How habits and benefits shape conversion and retention in freemium subscription models
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-09-21
delete0
deleteOAAI
deleteDaniel Kreimer; Lukas Stoppacher; Walter Hauser; Thomas Foscht; Andreas B. Eisingerich
deleteShare
deleteSave
Minds in motion: The effect of perceived social mobility on distant brand extension
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-09-19
delete0
PREAI
deleteHanyu Chen; Jihao Hu; Yujie Zhao
deleteShare
deleteSave
The more, the better? The sustainable additive bias
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-09-10
delete0
deleteOAAI
deleteLinda Lemarié; Diletta Acuti; Marta Pizzetti; Giampaolo Viglia
deleteShare
deleteSave
A dual-LSTM model for CLV distributions: Diverging paths and bimodalities
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-09-07
delete0
deleteOAAI
deleteMainak Sarkar; Arnaud De Bruyn
deleteShare
deleteSave
Product portfolio strategy under peer effects: Evidence from the movie industry
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-09-05
delete0
PREAI
deleteMengyang Sun; Qi Sun; Xuezhen Tao
deleteShare
deleteSave
The sustainable edge effect: How nuanced semantic meanings of different eco-labels influence consumer judgments
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-09-04
delete0
deleteOAAI
deleteJulia van de Sandt; Elise Chandon Ince; Mathew S. Isaac; Rajesh Bagchi
deleteShare
deleteSave
To go public or private: Handling consumer complaints from a dynamic triadic perspective
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-08-29
delete0
PREAI
deleteHsiu-Yu Hung; Ajay Kumar; V. Kumar; Paul Benjamin Lowry; Chih-Cheng Lin
deleteShare
deleteSave
Editorial Expression of Concern: A structural model of purchases, returns, and return-based targeting strategies
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-08-28
delete0
PREAI
deleteJialie Chen
deleteShare
deleteSave
The unintended consequences of peer comments on review contributions
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-08-28
delete0
PREAI
deleteHaofeng Jin; Lili Wang
deleteShare
deleteSave
Introducing the special issue on influencer marketing with extension into synthetic word of mouth: How AI shapes the future of influencer marketing
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-08-26
delete0
deleteOAAI
deleteMichael Haenlein; P. K. Kannan; Eitan Muller; Risqo Wahid
deleteShare
deleteSave
The language of leaving: Decoding defection via B2B customer language features
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-08-24
delete0
deleteOAAI
deletePeter Nguyen; Scott B. Friend; Christopher P. Blocker
deleteShare
deleteSave
The social mystery effect: How social versus solitary consumption influences consumer preference for mystery products
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-08-20
delete0
PREAI
deleteYanzheng Liu; Ying Ding
deleteShare
deleteSave
Beyond the standard: The impact of mannequin body diversity on brand perceptions and consumer behavior
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-08-19
delete0
deleteOAAI
deleteAlexander B. Pratt; Clay M. Voorhees; Lacey K. Wallace
deleteShare
deleteSave
A meta-analysis of green marketing communication effectiveness
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-08-10
delete0
deleteOAAI
deleteMojtaba Moji Barari; Alicia Kulczynski; Martin Eisend
deleteShare
deleteSave
What drives virtual influencers’ impact?
deleteJournal of the Academy of Marketing Science
IF10.1
delete2026-08-10
delete0
deleteOAAI
deleteGiovanni Luca Cascio Rizzo; Francisco Villarroel Ordenes; Jonah Berger
deleteShare
deleteSave