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Journal of Financial Services Marketing cover

Journal of Financial Services Marketing

IF4.3
Papers49
Citations1124
Journal Papers 48
Publication Date
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Selling sustainability: how ESG marketing overlooks moral complexity
deleteJournal of Financial Services Marketing
IF4.3
delete2026-03-12
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PREAI
deleteYla-Anttila, Tuukka
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A systematic review of financial self-efficacy: what we have learned and where we can go from here?
deleteJournal of Financial Services Marketing
IF4.3
delete2026-03-10
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PREAI
deleteGulati, Anmol; Singh, Sultan; Dhiman, Shallu; Kishor, Kriti
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Beyond the checkout: what shapes the BNPL narrative for young consumers in India?
deleteJournal of Financial Services Marketing
IF4.3
delete2026-03-04
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deleteGopinath, G.; Jayaprakasam, Kirubakaran
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Navigating the rise of finfluencers: a multidimensional quality framework for strategic partnerships
deleteJournal of Financial Services Marketing
IF4.3
delete2026-03-04
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deleteZulch, Henning; Molders, Marius; Hoffmann, Christian Pieter
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A UTAUT2 approach to understand intention to use mobile banking by non-users and intention to continue by users
deleteJournal of Financial Services Marketing
IF4.3
delete2026-02-24
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deleteVarela-Neira, Concepcion; Hilal, Ashraf
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Gender-related personality traits and robo-advisor usage intention: the moderating role of gender
deleteJournal of Financial Services Marketing
IF4.3
delete2026-02-19
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deleteOrkut, Hava; Plotkina, Daria
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From reels to returns: the influence of female financial influencers on investment decisions
deleteJournal of Financial Services Marketing
IF4.3
delete2026-02-14
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deletePandey, Prasant Kumar; Chaturvedi, Pallavi; Agnihotri, Durgesh; Bajpai, Naval; Tripathi, Vikas
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Examining anxiety's role in embracing digital payments: an empirical investigation
deleteJournal of Financial Services Marketing
IF4.3
delete2026-02-12
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deleteRaj, L. Vimal; Amilan, S.
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AI-driven cybersecurity as an enabler of fintech innovation: evidence from Jordanian banks
deleteJournal of Financial Services Marketing
IF4.3
delete2026-02-12
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deleteAl-Omoush, Khaled Saleh
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Enablers and inhibitors of personalised gamification adoption in m-wallet applications: a behavioural reasoning theory perspective
deleteJournal of Financial Services Marketing
IF4.3
delete2026-02-11
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deleteGeorge, Anoop; Panattil, Sebastian Joy; Sajid, Muhammed; Joy, Manu Melwin
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The financial literacy gap: A Cross-National study on economic Development, digital finance and inclusion
deleteJournal of Financial Services Marketing
IF4.3
delete2026-02-11
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deleteKozol, Ece
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Going the extra mile for customer satisfaction and loyalty: the consequence of customer service process in the banking industry
deleteJournal of Financial Services Marketing
IF4.3
delete2026-02-11
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deleteAgada, Solomon Agada; Grace, Iriobe; Ofunre, Iriobe C.; Olufemi, Oluwakoya Adeniyi
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From threat to transaction: an integrative multi-theory lens of mobile payment adoption during health crisis
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IF4.3
delete2026-02-11
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deleteSheng, Margaret L.; Fauzi, Abu Amar
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Determinants of financial well-being: the roles of family financial socialization, financial literacy, financial inclusion, and propensity to plan
deleteJournal of Financial Services Marketing
IF4.3
delete2026-02-11
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deleteMy Sang, Tang
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Customer experience and emotional drivers of satisfaction and loyalty in U.S. banking: An application of the EXQ model
deleteJournal of Financial Services Marketing
IF4.3
delete2026-02-11
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deleteFernandez, Carlos Alberto Espinosa; Martin, Inigo Tejera; Oromendia, Ainhoa Rodriguez; Klaus, Phil; Luong, Van-Ha
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Digital currency usage intention among existing fintech users: testing the modified UTAUT using hybrid SEM-ANN approach
deleteJournal of Financial Services Marketing
IF4.3
delete2026-02-02
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deleteShroff, Sumita Jagdishprasad; Soni, Rajkumari Nitin; Rohira, Simran
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Trust-Mediated adoption of AI Robo-Advisors in inland china: an extended UTAUT perspective
deleteJOURNAL OF FINANCIAL SERVICES MARKETING
IF4.3
delete2025-12-02
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deleteGuo, Yantong; Waked, Hayyan Nassar
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CBDC in a privacy sensitive world: extending UTAUT with digital financial literacy and anonymity insight
deleteJOURNAL OF FINANCIAL SERVICES MARKETING
IF4.3
delete2025-12-02
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deleteSingh, Vikrant; Yadav, Mayank; Gupta, Ashish
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Is adopting cashless transactions a rational or irrational decision? Evidence from informal sectors
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IF4.3
delete2025-12-02
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deleteNguyen-Thi-Phuong, Anh; Dao-Viet, Anh; Vu, Duy; Ngo, Thanh; To-The, Nguyen
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The pathways from digital financial literacy to sustained engagement with mobile financial services: a technology continuance theory perspective
deleteJOURNAL OF FINANCIAL SERVICES MARKETING
IF4.3
delete2025-11-24
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deleteTetteh, Francis Kamewor; Kwateng, Kwame Owusu
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