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Journal of Financial Services Marketing cover

Journal of Financial Services Marketing

IF4.3
Papers61
Citations1124
Journal Papers 60
Publication Date
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Examining the adoption of financial robo-advisor as a service (FRAaaS) in Saudi Arabia: the mediating role of personal innovativeness (vol 31, 29, 2026)
deleteJournal of Financial Services Marketing
IF4.3
delete2026-05-14
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PREAI
deleteAloueywee, Baneen Aun; Abbasi, Amir Zaib; Abbasi, Haider Ali; Albashrawi, Mousa; Dwivedi, Yogesh K.
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Determinants of behavioral intention of FinTech users: an extended UTAUT model by integrating trust and privacy belief
deleteJournal of Financial Services Marketing
IF4.3
delete2026-05-07
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deleteGarg, Shubham; Rani, Priyanka; Garg, Aman
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Shaping financial well-being through digital financial literacy: do financial self-efficacy and personal financial management behavior mediates the relationship?
deleteJournal of Financial Services Marketing
IF4.3
delete2026-05-06
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deleteSharma, Vishal; Kumar, Rajesh; Kaur, Manpreet; Jain, Jinesh
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Why do people use P2P lending services? The role of AI literacy and green self identity
deleteJournal of Financial Services Marketing
IF4.3
delete2026-05-05
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deleteSetiawan, Budi; Utami, Dinarossi; Arifin, Firmansyah; Igamo, Alghifari Mahdi; Permana, Kemas Welly Angga; Nathan, Robert Jeyakumar; Fekete-Farkas, Maria
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Financial resilience through ESG consciousness and future orientation: an empirical study of Indian millennials
deleteJournal of Financial Services Marketing
IF4.3
delete2026-05-01
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deleteMisra, Abhishek; Bohra, Narendra Singh; Sharma, Manu
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Understanding customer data sharing in open finance
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IF4.3
delete2026-05-01
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deleteRamos, Vannice Arrais; Heldt, Rodrigo; Imhoff, Marlon
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Mobile money: Systematic review, multilevel framework, and research agenda
deleteJournal of Financial Services Marketing
IF4.3
delete2026-05-01
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deleteAdaba, Godfried B.; Chang, Kirk
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Political conservatism and investor risk tolerance: implications for suitability, profiling, and segmentation
deleteJournal of Financial Services Marketing
IF4.3
delete2026-05-01
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deletede Souza, Miriam Lipinsky; da Silva, Wesley Vieira; da Veiga, Claudimar Pereira; Pinto, Ibsen Mateus Bittencourt Santana; de Lima, Marcos Vinicius Andrade
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A multidimensional analysis of customer loyalty across customer lifetime value segments in credit card services
deleteJournal of Financial Services Marketing
IF4.3
delete2026-05-01
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deleteLondono-Giraldo, Beatriz; Gomez-Bravo, Juan Pablo; Restrepo-Estrada, Camilo
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Empirical associations between financial management confidence, trust in social media, confidence in FinTech, and sustainable investment decisions: the European Union case
deleteJournal of Financial Services Marketing
IF4.3
delete2026-05-01
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deleteTahir, Muhammad S.; Rehman, Shafiq Ur
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Augmenting the technology espousal theory with financial literacy and inclusion as antecedents of technology perception: case of central bank digital currency acceptance
deleteJournal of Financial Services Marketing
IF4.3
delete2026-05-01
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deleteDesai, Rajesh
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Shifting gears in golden years: driving social change in the elderly population via digital governance and phygital banking services
deleteJournal of Financial Services Marketing
IF4.3
delete2026-04-24
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deleteSingh, Apoorva; Biswas, Abhijeet
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Selling sustainability: how ESG marketing overlooks moral complexity
deleteJournal of Financial Services Marketing
IF4.3
delete2026-03-12
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deleteYla-Anttila, Tuukka
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A systematic review of financial self-efficacy: what we have learned and where we can go from here?
deleteJournal of Financial Services Marketing
IF4.3
delete2026-03-10
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deleteGulati, Anmol; Singh, Sultan; Dhiman, Shallu; Kishor, Kriti
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Beyond the checkout: what shapes the BNPL narrative for young consumers in India?
deleteJournal of Financial Services Marketing
IF4.3
delete2026-03-04
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deleteGopinath, G.; Jayaprakasam, Kirubakaran
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Navigating the rise of finfluencers: a multidimensional quality framework for strategic partnerships
deleteJournal of Financial Services Marketing
IF4.3
delete2026-03-04
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deleteZulch, Henning; Molders, Marius; Hoffmann, Christian Pieter
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A UTAUT2 approach to understand intention to use mobile banking by non-users and intention to continue by users
deleteJournal of Financial Services Marketing
IF4.3
delete2026-02-24
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deleteVarela-Neira, Concepcion; Hilal, Ashraf
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Gender-related personality traits and robo-advisor usage intention: the moderating role of gender
deleteJournal of Financial Services Marketing
IF4.3
delete2026-02-19
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deleteOrkut, Hava; Plotkina, Daria
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From reels to returns: the influence of female financial influencers on investment decisions
deleteJournal of Financial Services Marketing
IF4.3
delete2026-02-14
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deletePandey, Prasant Kumar; Chaturvedi, Pallavi; Agnihotri, Durgesh; Bajpai, Naval; Tripathi, Vikas
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Examining anxiety's role in embracing digital payments: an empirical investigation
deleteJournal of Financial Services Marketing
IF4.3
delete2026-02-12
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deleteRaj, L. Vimal; Amilan, S.
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