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Journal of Marketing Education cover

Journal of Marketing Education

IF4.1
Papers45
Citations1248
Journal Papers 44
Publication Date
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Client-Based Learning as a Catalyst for Women’s Early Career Success
deleteJournal of Marketing Education
IF4.1
delete2026-08-20
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PREAI
deleteJean Beaupre; Sondra Simpson; Adrienne A. Wallace; Hannah D. Walters
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Teaching Sustainability Across Politically Diverse Classrooms: Patterns of Interpretive Convergence
deleteJournal of Marketing Education
IF4.1
delete2026-08-12
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deleteMatthew B. Lunde; Cristián Andres Sepúlveda
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The Portfolio CREATE Model: Creative Portfolio Assessment for Market-Relevant Learning in Marketing Education
deleteJournal of Marketing Education
IF4.1
delete2026-07-30
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deleteMark McCulloch; David Colley
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Which Students Become and Stay a Salesperson? Longitudinal Evidence From an Undergraduate Cohort Post Graduation
deleteJournal of Marketing Education
IF4.1
delete2026-07-07
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deleteFrederik Beuk; Shannon Cummins
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From Classroom to Career: Developing and Articulating Personal Brands Through Storytelling in Graduate Marketing Education
deleteJournal of Marketing Education
IF4.1
delete2026-07-07
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PREAI
deleteAnne Hamby; Timothy Dunne; Nicole Cundiff; Krishna Pakala
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We May Not be Teaching Pedagogy in Our Doctoral Programs, but We Are Delivering Great Pedagogy!
deleteJournal of Marketing Education
IF4.1
delete2026-06-30
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deleteVictoria L. Crittenden
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Assessing the Irreducibly Human in Marketing Education: A Voice, Judgement and Taste Framework for the Generative AI Era
deleteJournal of Marketing Education
IF4.1
delete2026-06-17
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PREAI
deleteChahna Gonsalves; Savannah Van Vuren; Lucy Gill-Simmen
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Grading in the Digital Age: AI Feedback Versus Professor Feedback
deleteJournal of Marketing Education
IF4.1
delete2026-05-02
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PREAI
deleteLa Toya M. Russell; Andrew Zeiser; Ronald Mickler; Doan Winkel
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Information That Speaks: Integrating Data Storytelling Into Pedagogical Practice
deleteJournal of Marketing Education
IF4.1
delete2026-04-20
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PREAI
deleteAndrew B. Edelblum
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From Fragmentation to Integration: Designing a Transversal Curriculum for Digital Marketing Education
deleteJournal of Marketing Education
IF4.1
delete2026-04-15
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deletePaulo Botelho Pires; José Duarte Santos; Pedro Quelhas Brito; Catarina Delgado
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Learning by Doing: Factors Associated With Business Students’ Intentions to Engage in Experiential Learning
deleteJournal of Marketing Education
IF4.1
delete2026-04-14
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deleteJanice Rudkowski; Zachary Robichaud; Omar H. Fares; Joseph Aversa
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A Cohort Analysis of Marketing Scholarship
deleteJournal of Marketing Education
IF4.1
delete2026-03-23
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deleteCharles S. Gulas; Marc G. Weinberger; Kevin Willardsen
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Normative Influence on the Adoption of Generative Artificial Intelligence in Higher Education
deleteJournal of Marketing Education
IF4.1
delete2025-12-19
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deleteMeghan E. Pierce; Pingjun Jiang
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Developing Market Insights, Ethnographic Research Skills, and Compassion Through Field Studies in Impoverished Markets
deleteJournal of Marketing Education
IF4.1
delete2025-11-11
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deleteSujit Raghunathrao Jagadale
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The Impact of Social Anxiety and Self-Consciousness on Perceived Functional and Relational Customer-Orientation Learning in Experiential Virtual Sales Role-Play
deleteJournal of Marketing Education
IF4.1
delete2025-11-09
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deleteDavid S. Baker; Duleep Delpechitre; Valerie McGehee
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Keeping Pace?
deleteJournal of Marketing Education
IF4.1
delete2025-11-05
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deleteVictoria L. Crittenden
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The Importance of Applying Theory to Practice: A Review of Current Case Study Utilization in Sustainability Curriculum
deleteJournal of Marketing Education
IF4.1
delete2025-10-29
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deleteAntje Graul; E. Deanne Brocato
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Early Exposure to Sales Careers: An Exploratory Study of Junior High Student Perceptions of Sales and Willingness to Consider a Sales Career
deleteJournal of Marketing Education
IF4.1
delete2025-09-16
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deleteBlake Nielson; Nicole A. Flink; Charles S. Gulas
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Rethinking Sales Education: Aligning Curriculum With the Evolving Sales Landscape and Student Expectations
deleteJournal of Marketing Education
IF4.1
delete2025-08-11
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deleteChristine Lai Bennejean; Andrea L. Dixon
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You Do It, AI Does It, You Compare and Reflect: Exploring Reflective Learning With Generative AI in Principles of Marketing
deleteJournal of Marketing Education
IF4.1
delete2025-07-28
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deleteAnas Al-Fattal
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