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Journal of Consumer Marketing cover

Journal of Consumer Marketing

IF3.3
Papers76
Citations4550
Journal Papers 76
Publication Date
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Impact of cross-device sequence on ad avoidance in online behavioral advertising
deleteJournal of Consumer Marketing
IF3.3
delete2026-04-22
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PREAI
deleteZhongpeng Cao; Liben Zhao; Liyuan Wang
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Guest editorial: Sharing services systems and collaborative consumption in a rapidly changing environment
deleteJournal of Consumer Marketing
IF3.3
delete2026-04-21
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PREAI
deleteHugo Guyader; Pia A. Albinsson; Lucie K. Ozanne
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Exploring consumer-perceived antecedents of reactive vs proactive brand activism in banking
deleteJournal of Consumer Marketing
IF3.3
delete2026-04-20
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PREAI
deleteRajnigandha Singh; Aditya Shankar Mishra
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Linking sustainability to consumer brand engagement in omnichannel communication of luxury fashion brands
deleteJournal of Consumer Marketing
IF3.3
delete2026-04-10
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deleteCostanza Dasmi; Olga Nechaeva; Serena Rovai
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That’s embarrassing: investigating identity avoidance for (in)conspicuous luxury consumers
deleteJournal of Consumer Marketing
IF3.3
delete2026-04-01
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PREAI
deleteXixi Li; Ron G. Christian; Chuandi (Charlie) Jiang
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The effect of purchase type on preference for product-country image labels
deleteJournal of Consumer Marketing
IF3.3
delete2026-03-24
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PREAI
deleteJulia Di Natale; Ganga S. Urumutta Hewage; Laura Boman
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Preference for products with scientific or common ingredient names? The impact of treatment goals and consumption targets
deleteJournal of Consumer Marketing
IF3.3
delete2026-03-24
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PREAI
deleteHaobin Yang
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Examining online shopping cart abandonment through the lens of consumer confusion
deleteJournal of Consumer Marketing
IF3.3
delete2026-03-19
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PREAI
deleteShubhi Changani; Sakshi Sahu; Rakesh Kumar
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BOP’s dilemma: is <i>jugaad</i> an innovation or an invisible burden?
deleteJournal of Consumer Marketing
IF3.3
delete2026-03-18
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PREAI
deleteJayashree Sutar; Srabanti Mukherjee
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Memento Mori: mortality salience, legacy and time perspective in sustainable consumption
deleteJournal of Consumer Marketing
IF3.3
delete2026-03-16
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PREAI
deleteHyeyoon Bae; Sang Hyun Jo
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Connectedness to the other’s future self and intertemporal choice on behalf of others
deleteJournal of Consumer Marketing
IF3.3
delete2026-03-16
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PREAI
deleteAnas El Assadi; Ravi Prakash Ranjan
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Retail spatial structure in paid memberships: how store size, sister-stores density and competition influence paid membership acquisition
deleteJournal of Consumer Marketing
IF3.3
delete2026-03-03
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PREAI
deleteYuchen Xu; Yuan Chen
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“But you weren’t there!” – Effects of historical nostalgia on young consumers
deleteJournal of Consumer Marketing
IF3.3
delete2026-02-24
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PREAI
deleteClaire Neave; Hannah Freemantle; James Lappeman
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Consumers’ parasocial interactions and relationships with online influencers: a systematic review
deleteJournal of Consumer Marketing
IF3.3
delete2026-02-23
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PREAI
deleteEugene Cheng-Xi Aw; Angeline Gautami Fernando; Saju Balakrishnan; Umayal Palaniappan; Booshnam D.
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Posting and politics: the effects of corporate political advocacy on user-generated content
deleteJournal of Consumer Marketing
IF3.3
delete2026-02-19
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PREAI
deleteRong Huang; Jeffrey Wiebe; Ryan Heath
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Masstige model: a multi-industry validation and extension
deleteJournal of Consumer Marketing
IF3.3
delete2026-02-17
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PREAI
deleteKiran Nair; Seema Bhardwaj; Ruchi Gupta; Sreejith Balasubramanian
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Is Gen Z willing to pay for sustainability? An advanced market segmentation analysis
deleteJournal of Consumer Marketing
IF3.3
delete2026-01-30
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PREAI
deleteAndrew Rohm; Aidin Namin; Matt Stefl
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Brand love and oppositional hate: the roles of identity, authenticity, and uniqueness
deleteJournal of Consumer Marketing
IF3.3
delete2026-01-30
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PREAI
deleteD. Todd Donavan; Brad D. Carlson; Swinder Janda
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Impact of perfectionism on consumer post-purchase regret: the mediating role of rumination
deleteJournal of Consumer Marketing
IF3.3
delete2026-01-29
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PREAI
deleteLibin Chen; Ke Ma; Yuxin Wu; Miaoran Zhang; Fangqiongyu Dong
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Prior outcomes and subsequent risk-taking: evidence from New York City taxi rides
deleteJournal of Consumer Marketing
IF3.3
delete2026-01-23
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PREAI
deleteQiuli Su; Tirimba Obonyo
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