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Psychology and Marketing cover

Psychology and Marketing

IF9.1
Papers2416
Citations13033
Journal Papers 2419
Publication Date
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Dense Is Calorie-Rich: The Effect of Visual Density in Food Packaging on Calorie Estimation
deletePsychology & Marketing
IF9.1
delete2025-12-14
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deleteZhiyuan Huang; Li Wang
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Decoding Food Labels: How and Why Labels Influence Consumers' Responses
deletePsychology & Marketing
IF9.1
delete2025-12-09
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deleteAna Tereza Delapedra; Murilo Lima Araújo Costa; Daniela Zacarchenco Paredes; Artur Henrique Galkowski Rodrigues da Silva
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Bridging the Ideological Divide: Advertising Strategies for Promoting Stigmatized Products
deletePsychology & Marketing
IF9.1
delete2025-11-14
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deleteYunlu Zhao; Verdiana Giannetti; Evangelia Mavroudi; Dayananda Palihawadana
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Revisiting Social Comparison Theory in Offline and Online Contexts
deletePsychology & Marketing
IF9.1
delete2025-11-04
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deleteBernadett Koles; Kishore Gopalakrishna Pillai; Peter Nagy; David M. Gligor; Sıddık Bozkurt
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Consumer Acceptance of High-Autonomy AI Assistants Is Driven by Perceived Benefits in Online Shopping Settings Characterized by Scarcity
deletePsychology & Marketing
IF9.1
delete2025-10-28
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deleteDarius-Aurel Frank; Michał Folwarczny; Tobias Otterbring
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The (In)Effectiveness of Psychological Targeting: A Meta-Analytic Review
deletePsychology & Marketing
IF9.1
delete2025-10-28
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deleteRaphael Perla; Thomas Maran; Begüm Bagci; Sascha Kraus; Dominik K. Kanbach; Ricarda B. Bouncken
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More Than Just a Game: How Intrinsic Motivation and Artificial Intelligence-Enhanced Trading Shape Consumer Well-Being in Virtual Markets
deletePsychology & Marketing
IF9.1
delete2025-10-28
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deleteGeorge Bogdan Drăgan; Wissal Ben Arfi; Tatiana Khvatova; Victor Tiberius; Alexandrina Brînză
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Scarcity and Power in Sensory Marketing: The Counterintuitive Impact of Resource Constraints on Shape Preferences
deletePsychology & Marketing
IF9.1
delete2025-10-28
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deleteChristu Raja Mudiyappan; Min-Hsin Huang; Sai To Ma
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They Made It Just for Me! How AI Transparency and Influencer Well-Being Shape Consumer Responses to AI-Driven Content
deletePsychology & Marketing
IF9.1
delete2025-10-28
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deleteUsman Ahmad Qadri; Alsadig Mohamed Ahmed Moustafa
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Consumer-Based Retailer Brand Equity Across Different Shopping Needs: Experimentally Analysing Sub-Brands
deletePsychology & Marketing
IF9.1
delete2025-10-26
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PREAI
deleteValdimar Sigurdsson; Nils Magne Larsen; Michał Folwarczny; Huda K. Maulana; Asle Fagerstrøm; R. G. Vishnu Menon
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Auditory Pathways to Environmental Friendliness: The Interactive Role of Packaging and Brand Name Sounds
deletePsychology & Marketing
IF9.1
delete2025-10-26
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deleteSajed Khandani; Nina Veflen; Carlos Velasco
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Explaining Consumer Reactions to Brand Activism With the ABC Model of Brand Stereotypes
deletePsychology & Marketing
IF9.1
delete2025-10-26
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deletePetar Gidaković; Mateja Kos Koklic; Mila Zečević; Vesna Zabkar
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Diversity in Femvertising: An Experimental Investigation
deletePsychology & Marketing
IF9.1
delete2025-10-26
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deleteChristina Papadopoulou; Magnus Hultman; Pejvak Oghazi
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A Meta-Analysis on Stereotype Threat and Consumer-Related Outcomes: Reconciling Evidence by Advancing Theory
deletePsychology & Marketing
IF9.1
delete2025-10-21
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deleteYuri Marcel Dallabrida; Francine Zanin Bagatini; Delane Botelho
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From a Whisper to Art: How Gossiping Shapes Consumer Preferences for Art Offerings
deletePsychology & Marketing
IF9.1
delete2025-10-17
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deleteZhenyu Jin; Lei Jia; Xiaojing Yang
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Labor Leads to Love, Right? A Meta-Analysis of the IKEA Effect
deletePsychology & Marketing
IF9.1
delete2025-10-14
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deleteAyellet Pelled; Stefanie Z. Demetriades; Nathan Walter
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Technology or Service Experience? Exploring Consumer Intention Behavior in RSA Restaurants
deletePsychology & Marketing
IF9.1
delete2025-10-11
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deleteMaria Teresa Borges-Tiago; Joanna Santiago; Franklin Velasco
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Measuring Consumer Alienation in the Digital Market: Scale Development and Validation
deletePsychology & Marketing
IF9.1
delete2025-10-04
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deleteYu Lim Lee; Jae-Eun Chung
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Formation of Price Perception Through Window Displays: The Roles of Turning Bias, Product Placement, and Objective Temporality
deletePsychology & Marketing
IF9.1
delete2025-10-03
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deleteWagner Júnior Ladeira; Weng Marc Lim; Fernando de Oliveira Santini; Tareq Rasul; Abhishek Borah; Syed Hasan Jafar
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Financial Self-Discrepancy, Consumer Well-Being, and Luxury Preferences: The Moderating Effect of Access-Based Luxury Formats
deletePsychology & Marketing
IF9.1
delete2025-10-03
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deleteTuan Todd Cao; Catherine Prentice; Qingxia Jenny Wang; Hoang Sinh Nguyen
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