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Asia Pacific Journal of Marketing and Logistics cover

Asia Pacific Journal of Marketing and Logistics

IF5.1
Papers1207
Citations4719
Journal Papers 1207
Publication Date
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Guest editorial: Healthy aging and tourism as a way of promoting global public health: a call for cross-disciplinary research
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2026-01-20
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PREAI
deleteJun Wen; Haifeng Hou; Fangli Hu; Ian Phau
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Future research directions of generative AI in marketing and logistics
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-12-02
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PREAI
deleteEugene Cheng-Xi Aw; Ali Anjomshoae; Constantin Blome; Tat-Huei Cham; Hing Kai Chan; Jacqueline Eastman; Arpan Kumar Kar; Chung-Wha (Chloe) Ki; Lai-Ying Leong; Subhadeep Mandal; Anubhav Mishra; Keng-Boon Ooi; Ramakrishnan Raman; Nripendra P. Rana; Garry Wei-Han Tan
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Be smart, human and empathic: understanding the role of AI chatbots in fostering brand preference
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-11-25
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PREAI
deleteZixin Zhao; Eugene Cheng-Xi Aw
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Can AI applications boost green consumption? Experience from China
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-11-10
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PREAI
deleteJianhua Yang; Na Liu; Luyu Zhai; Wei Wang
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Product design of EVSC in cold region market under the joint competition with price and range
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-11-04
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PREAI
deleteZijia Liu; Guoliang Liu
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The effect of e-CRM components on e-loyalty mediated by e-satisfaction toward e-commerce in Bangkok Metropolitan Region (BMR), Thailand
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-11-03
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PREAI
deleteSawaros Srisutto
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Hotel employees will lie flat when recognising losing work values: a mediating effect of burnout-quitting
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-11-03
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PREAI
deleteTingyue Kuang; Ivan Ka Wai Lai; Matthew Tingchi Liu; Ziying Mo
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To enter or not to enter? Optimizing pricing and e-commerce platform entry strategies for retailers under demand uncertainty
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-30
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PREAI
deleteHao Li; Xinyu Shi
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Switching and repurchase after negative experience: the role of recovery satisfaction, brand hate, brand forgiveness and brand love
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-29
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PREAI
deleteMinh Tu Tran Hoang; Hoang Tran Tu My; Thi Tuyet Nhung Le; Bao Han Le Nguyen; Thi Van Trang Tran
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When social phobia meets online-to-offline delivery apps: the perspective of protection motivation
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-28
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PREAI
deleteYongheng Meng; Pinyi Yao; Wenjing Fan
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Understanding digital risk governance in manufacturing supply chains: behavioral insights from prospect theory and evolutionary games
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-28
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PREAI
deleteRan Qiu; Linyu Wang; Yifan Jia; Liying Yu
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Examining the dual fit of virtual endorsements on purchase intention: evidence from PLS-SEM and fsQCA
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-28
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deleteYu-Hsin Chen; Dung Minh Nguyen
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Management ability and new quality productivity transition: a DID analysis of ESG performance and financial leverage thresholds in China’s high-pollution industries
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-28
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deleteBinyu Liu; Qijun Jiang
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Quiet luxury, cultural boundaries: exploring lingerie consumption through emotional and social lenses in Indonesia
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-24
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PREAI
deleteHarry Mores; Amalia E. Maulana; Yosef Dedy Pradipto; Asnan Furinto
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The interplay of platform's self-operated logistics development sequence and preannouncement strategy under consideration of unified pricing
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-21
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deletePing Li; Bin Wu
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Mass market advertising vs. referral rewards programs: which works better in social commerce?
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-17
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deleteWei Wei; Baiyu Wu; Chen Tian
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Unpacking generation Z consumers' resistance to sustainable luxury products: an integrated approach using PLS-SEM and machine learning
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-13
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deleteWenjie Qian
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Integrating regional economy, logistics and ecology: a collaborative assessment and strategy
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-10
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PREAI
deleteCui Wang; Lu Chen; Xiaoxiao Si; Aiyong Lin
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The paradox of search costs: exploring the nonlinear effects on e-commerce basket value
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-10
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PREAI
deleteLi Chen; Hongming Gao
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Impact of social media celebrities credibility on followers’ online purchasing behavior: mediating role of followers’ loyalty
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-07
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deleteWei Sun; Lijiao Song; Tanveer Ahmed Mangi; Wali Muhammad Khoso
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