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Journal of Interactive Marketing cover

Journal of Interactive Marketing

IF7.8
Papers552
Citations5652
Journal Papers 550
Publication Date
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EXPRESS: Salesperson Attractiveness Beyond Looks in Livestreaming E-commerce: Mixed Method of Multimodal Machine Learning and Explainable AI
deleteJournal of Interactive Marketing
IF7.8
delete2026-06-19
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PREAI
deleteXin Wen; Haijun Xu; Ziyao Huang; Chengcheng Liao
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EXPRESS: Digital Disposal: Self-Perceptions of Online Inauthenticity Promote Social Media Abandonment
deleteJournal of Interactive Marketing
IF7.8
delete2026-06-05
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PREAI
deleteSokiente W. Dagogo-Jack; Krissa Z. Nakos; Alex Kaju
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Prospecting Versus Retargeting: Insights from a Geography-Based Field Experiment
deleteJournal of Interactive Marketing
IF7.8
delete2026-05-08
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PREAI
deleteJeffrey S. Larson; Jeffrey P. Dotson
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EXPRESS: The Impact of Follower-Based Status Change on Influencer Content Creation: Evidence from a Regression Discontinuity Approach
deleteJournal of Interactive Marketing
IF7.8
delete2026-04-19
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PREAI
deleteXiuli Zhong; Fang Wu; Qi Sun; Junni Chen
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EXPRESS: (Dis)content: How Deliberate, Less Moderated Expressions of Perceived Injustice Signal Shifts in Consumer Confidence and Protest Participation
deleteJournal of Interactive Marketing
IF7.8
delete2026-04-17
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PREAI
deleteSheena Sidhu; Tom van Laer; Ellen Garbarino
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From Insight to Impact: Closing the Marketing Science Value Chain with Interactive, Research-Driven Apps
deleteJournal of Interactive Marketing
IF7.8
delete2026-04-13
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PREAI
deleteKonstantin Pikal; Francisco Villarroel Ordenes; Dennis Herhausen; Paolo Tamagnini
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Marketing AI Superiority: Risks of Using the “Better-Than-Human” Framing
deleteJournal of Interactive Marketing
IF7.8
delete2026-04-08
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PREAI
deleteAndrea Weihrauch; Chunya Xie
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Selling Together: A Signaling Perspective on Co-Livestreaming Effectiveness
deleteJournal of Interactive Marketing
IF7.8
delete2026-02-09
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PREAI
deleteZhi Yang; Lixiang Zhang; Xia Cao; Hui Lu
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Theory of Machine: Lay Beliefs About Algorithmic Data Processing Drive Recommendation Acceptance
deleteJournal of Interactive Marketing
IF7.8
delete2026-01-29
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PREAI
deleteAlcheikh Edmond Kozah; Ana Valenzuela
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Managing Firm Social Media Communications Around Fast-Paced Product Launches
deleteJournal of Interactive Marketing
IF7.8
delete2026-01-19
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PREAI
deleteOlga Ungureanu; Rutger van Oest; Koen Pauwels
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Navigating a Changing Privacy Landscape: The Effect of Data Requests on the Acquisition, Retention, and Deletion of Consumers’ Information
deleteJournal of Interactive Marketing
IF7.8
delete2026-01-13
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deleteOAAI
deleteSmriti Kumar; Elizabeth G. Miller; George R. Milne
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Do Robots Serve Brands’ Socially Responsible Image? How Mixed Signals Shape Consumers’ Brand Preference and Engagement
deleteJournal of Interactive Marketing
IF7.8
delete2025-12-25
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PREAI
deleteMarina Puzakova; Amir Grinstein; Marc Becker
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Strategic Analysis of the Emerging S2b2C Model
deleteJournal of Interactive Marketing
IF7.8
delete2025-12-18
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PREAI
deleteXiaohan Zhou; Xing Zhang; Wen Diao; Jianghua Zhang
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Brand and Product Presentation in Voice Shopping: Investigating the Effects of Message-Design Adaptations
deleteJournal of Interactive Marketing
IF7.8
delete2025-12-14
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deleteOAAI
deleteLea Sollfrank; Sophie Feldner; Ju-Young Kim
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How Much Self-Referencing Is Enough
deleteJournal of Interactive Marketing
IF7.8
delete2025-12-08
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PREAI
deleteSunil Kumar Singh
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Engagement with Social Media Sexual Health Communities: Motivations and Outcomes of Community Engagement by Consumers with Different Sexual Preferences
deleteJournal of Interactive Marketing
IF7.8
delete2025-12-08
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PREAI
deleteHao Du; Raffaele Filieri; Saurabh Bhattacharya
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EXPRESS: AI-Assisted Shopping on Voice Assistants: The Efficiency-Autonomy Consumer Decision Trade-Off
deleteJournal of Interactive Marketing
IF7.8
delete2025-11-12
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PREAI
deleteAlex Mari; Andreina Mandelli; René Algesheimer
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EXPRESS: Uncomfortably Yours: When Personalization Repels Customers
deleteJournal of Interactive Marketing
IF7.8
delete2025-11-04
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PREAI
deleteJohn J. Yi; Caleb Warren
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Including Subjective Language or Not? How Product Recommendation Language Shapes Influencers' Impact
deleteJournal of Interactive Marketing
IF7.8
delete2025-10-21
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deleteKesheng Xie; Mingli Zhang; Shensheng Cai; Yu Wang
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EXPRESS: Employee Influencers: Leveraging Employee Advocacy for Social Media Success
deleteJournal of Interactive Marketing
IF7.8
delete2025-09-25
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PREAI
deleteLaura De Kerpel; Anneleen Van Kerckhove; Gudrun Roose; Lukas De Kerpel
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