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Journal of Marketing Communications

IF4.6
Papers69
Citations2112
Journal Papers 69
Publication Date
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The impact of CSA congruency and regulatory message framing on corporate associations and public responses: A dual path model approach to strategic CSA
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IF4.6
delete2026-05-01
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deleteKim, Yeonsoo; Yun, Chung in Hazel; Jin, Hyungrok; Choi, Soyon Michelle
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A study of smart device ads: The impact of privacy-related factors on ad effectiveness
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IF4.6
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deleteJeong, Yongick; Shaw, Jessica
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Influencer marketing and purchase intentions among generation Z in emerging markets: A regional consumer context
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IF4.6
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deleteZeqiri, Jusuf; Gleason, Kimberly; Todor, Raluca Dania; Zegullaj, Florinda
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Effects of actual self and ideal self in influencer marketing
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IF4.6
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deleteLin, Hsin-Hui; Chen, Ching-Feng; Duong, Nam Tien
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Unhealthy by design? The influence of AI-generated packaging on consumer health perceptions
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IF4.6
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deleteMonahan, Lisa; Slejko, Gina; Berry, Christopher; Romero, Marisabel
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Exploring the impact of gamification on employee engagement and knowledge sharing during a merger: A case study of a South African advertising agency
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IF4.6
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deletePaluncic, Daniella
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Brand opportunism and LGBTQ plus consumer response: Perceived ethicality, brand attitudes, purchase intent following pride 2025 pullbacks
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IF4.6
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deleteMundel, Juan
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Storytelling in marketing and brand communications (1st edition)
deleteJournal of Marketing Communications
IF4.6
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deleteSpais, George
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The impact of influencers attributes on purchase intention through the mediating role of trust in advertising and influencer charisma
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IF4.6
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deleteAldweeri, Rami M.; Al-dwairi, Khaldoon M.; Kailani, Camelia; Thneibat, Motasem M.
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Understanding the role of endorser-self distance in brand endorsement effectiveness
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IF4.6
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deleteAmin, Mohammad Sakif; Veeck, Ann
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Consumers' perception of native advertising on social media - A systematic literature review
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IF4.6
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deleteHubner, Maike; Henseler, Jorg; Thalmann, Julia
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Systematic or shortcut? How roles and experience shape decision-making in cookieless advertising strategies in emerging markets
deleteJournal of Marketing Communications
IF4.6
delete2026-03-01
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deleteRahman, Shamma; Zhang, Yakun
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Understanding YouTube influencers in Bangladesh: A content analysis of message strategies in sponsored vlogs
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IF4.6
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deleteBegum, Monira; Xue, Fei
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A bottom-up approach to sustainable destination brand equity: The antecedent role of sustainability communication
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IF4.6
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deleteSeric, Maja; Vernuccio, Maria; Pastore, Alberto; Mattiacci, Alberto
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Temu as non-marginalized resistance: Reconfiguring communicative affordances in global e-commerce
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IF4.6
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deleteLiu, Liming; Xiao, Yuqi
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Unintended impact of online behavioral advertising: Applying uses and gratifications and regret theory
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IF4.6
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deleteMishra, Sita; Saxena, Garima; Jain, Sheetal
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Messaging brand experience: Brand ethicality, brand trust, brand attitudes
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IF4.6
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deleteOzsacmaci, Bulent; Dursun, Tolga; Celik, Suleyman; Kilic, Tamer
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Steady posts, stronger bonds? Examining posting consistency and follower engagement for content creators
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IF4.6
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deleteTafesse, Wondwesen; Hussain, Khalid
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Influencer advertising integrity: A multidimensional model and dual ethical mechanisms
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IF4.6
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deleteLee, Jin-Myong; Kim, Hyo-Jung
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Digital communication narrative in the apple supply chain: Insights into traceability, certification, and sustainability
deleteJournal of Marketing Communications
IF4.6
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deleteSparacino, Antonina; Merlino, Valentina Maria; Rui, Mingze; Mastromonaco, Giulia; Brun, Filippo; Borra, Danielle; Massaglia, Stefano; Blanc, Simone
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