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Journal of Marketing Communications

IF4.6
Papers75
Citations2112
Journal Papers 75
Publication Date
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Discursive path determination in advertising poster reading: A semio-Gestalt approach
deleteJournal of Marketing Communications
IF4.6
delete2026-05-01
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PREAI
deleteTrabelsi, Chamseddine; Saadi, Walid
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Extending social penetration theory to online brand communities: The impact of perceived identifiability on relational development and perceived enjoyment
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IF4.6
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deleteMeek, Stephanie; Lambert, Claire; Du Plessis, Laureane
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To smile or not to smile? Emoji-enhanced chatbots, brand coolness, and behavioral intention
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IF4.6
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deleteMargariti, Kostoula; Mouratidis, Angelos; Voutsa, Maria C.; Hatzithomas, Leonidas; Boutsouki, Christina
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Investigation on the behavioural intention towards electric vehicle: Extending Norm activation model with mindfulness and social influence
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IF4.6
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deleteBalumani, Rajalakshmi; Shanmugavel, Nagarajan
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Cues, perceptions, and beliefs: Decoding the driving mechanism of young people's willingness to purchase health food online
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IF4.6
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deleteChen, Hongmei; Li, Bowen; Wang, Heyao; Soomro, Jahangeer Ahmed
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Effects of actual self and ideal self in influencer marketing
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IF4.6
delete2026-04-01
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deleteLin, Hsin-Hui; Chen, Ching-Feng; Duong, Nam Tien
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Systematic or shortcut? How roles and experience shape decision-making in cookieless advertising strategies in emerging markets
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IF4.6
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deleteRahman, Shamma; Zhang, Yakun
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A bottom-up approach to sustainable destination brand equity: The antecedent role of sustainability communication
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IF4.6
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deleteSeric, Maja; Vernuccio, Maria; Pastore, Alberto; Mattiacci, Alberto
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Understanding YouTube influencers in Bangladesh: A content analysis of message strategies in sponsored vlogs
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IF4.6
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deleteBegum, Monira; Xue, Fei
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Temu as non-marginalized resistance: Reconfiguring communicative affordances in global e-commerce
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IF4.6
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deleteLiu, Liming; Xiao, Yuqi
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Messaging brand experience: Brand ethicality, brand trust, brand attitudes
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IF4.6
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deleteOzsacmaci, Bulent; Dursun, Tolga; Celik, Suleyman; Kilic, Tamer
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Unintended impact of online behavioral advertising: Applying uses and gratifications and regret theory
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IF4.6
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deleteMishra, Sita; Saxena, Garima; Jain, Sheetal
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Steady posts, stronger bonds? Examining posting consistency and follower engagement for content creators
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IF4.6
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deleteTafesse, Wondwesen; Hussain, Khalid
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Influencer advertising integrity: A multidimensional model and dual ethical mechanisms
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IF4.6
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deleteLee, Jin-Myong; Kim, Hyo-Jung
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Digital communication narrative in the apple supply chain: Insights into traceability, certification, and sustainability
deleteJournal of Marketing Communications
IF4.6
delete2026-02-01
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deleteSparacino, Antonina; Merlino, Valentina Maria; Rui, Mingze; Mastromonaco, Giulia; Brun, Filippo; Borra, Danielle; Massaglia, Stefano; Blanc, Simone
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Anticipated negative emotions and compassion as mediators of donation effectiveness in shocking charity advertising
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IF4.6
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deleteBrito, Beatriz; Loureiro, Sandra Maria Correia
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Human-like vs. cartoonish virtual influencers: Exploring design effects on trust, uniqueness, message authenticity, and sustainable purchase intentions
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IF4.6
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deleteWani, Tahir Ahmad; Nazir, Mehvish
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Emotional intelligence and facial emotion recognition from static freeze-frame images in a simulated video-call display
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IF4.6
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deleteMaresville, Charlotte De Sainte; Petr, Christine; Belk, Russell
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Why do food YouTubers have so many followers? A fuzzy QCA analysis
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IF4.6
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deleteSoto-Vives, Ruben; Vila-Lopez, Natalia; Kuster-Boluda, Ines
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Nostalgia marketing - a systematic literature review and future directions
deleteJournal of Marketing Communications
IF4.6
delete2026-01-02
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deleteMukhopadhyay, Mayukh
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