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Srinivasan, V
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Alternative models for capturing the compromise effect
JOURNAL OF MARKETING RESEARCH
IF
5
2004-08-01
218
PRE
AI
Kivetz, R; Netzer, O; Srinivasan, V
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O
Oded Netzer
H-index: 33 · Papers: 102
R
Ran Kivetz
H-index: 22 · Papers: 92
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