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International Journal of Research in Marketing 封面图

International Journal of Research in Marketing

IF7.5
论文数1259
被引数6427
期刊论文 1259
发表时间
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Give a fish or teach how to fish? how perceived economic mobility shapes charitable-giving preferences是给鱼还是教捕鱼？感知经济流动性如何塑造慈善捐赠偏好
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-10-26
delete0
PREAI
deleteYujie Zhao; Pete Pengcheng Zhou; Aojie (Jacob) Zhang; Xinyue Zhou
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How scents shape product color choices气味如何影响产品颜色选择
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-10-23
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PREAI
deleteRuta Ruzeviciute; Courtney Szocs; Christian Arroyo Mera; Kaisa Lundh; Dipayan Biswas
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The pull of preference: asymmetric updating after preference formation偏好引力：偏好形成后的不对称更新
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-10-22
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PREAI
deleteMay Yuan; Leilei Gao
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A window to the brand's soul: eyes express affect and impact consumer attitudes品牌的灵魂之窗：眼睛表达情感并影响消费者态度
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-10-15
delete0
PREAI
deleteMaria Giulia Trupia; Martina Cossu; Zachary Estes
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What if you dislike the brand you promote? How creatives' brand attitudes affect promotional content如果推广的品牌你不喜欢？创意人员的品牌态度如何影响推广内容
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-10-09
delete0
deleteOAAI
deleteCátia Alves; Irene Consiglio; Stijn M.J. van Osselaer; Luis F. Martinez
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Diagnosing Image-Ad Success: An Interpretable and Scalable Framework for Liking, Sharing, and Memorability图像广告成功诊断：一个用于喜欢、分享和记忆度的可解释且可扩展的框架
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-10-08
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PREAI
deleteUlf Böckenholt; Kunpeng Zhang
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AI product review summaries and content homogenization: the changing landscape of UGCAI产品评论摘要与内容同质化：用户生成内容的新格局
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-10-07
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PREAI
deleteSoogand Alavi; Salar Nozari
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Deep learning in the service of customer service: the value of AI-enabled timely performance feedback深度学习在客户服务中的应用：AI赋能的及时绩效反馈价值
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-09-25
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PREAI
deleteHisham Abdulhalim; Byungyeon Kim; Elie Ofek; Adi Shalev; Talia Tron
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Digital brand engagement: harnessing brandfests designed for brand publics数字品牌参与：利用为品牌公众设计的品牌节活动
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-09-15
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PREAI
deleteKimberley Preiksaitis; Alexander I. Mitchell
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Art as Revelation: Why AI Art Moves Us Less艺术作为启示：为何AI艺术触动我们更少
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-09-12
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PREAI
deleteBaris Erman Depecik; Ezgi Ozgen; Koray Cosguner; J. Jeffrey Inman
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Assessing Artificial Marketing Intelligence评估人工智能营销
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-09-09
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deleteOAAI
deleteRaymond R. Burke; Maximilian Matthe; Alex Leykin
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How scholars build universalist and social authority: uncovering citation outcomes for scholars and research fields学者如何构建普遍主义和社会权威：揭示学者和研究领域的引文结果
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-09-08
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deleteRadek Karpienko; Vijay Ganesh Hariharan; Thomas Reutterer; Nuno Camacho; Stefan Stremersch
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Is the Pareto a principle? A longitudinal exploration of inequality in category-level consumer spending帕累托是原则吗？——对品类级消费者支出的不平等性进行的纵向探索
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-09-06
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deleteOAAI
deleteBarak Libai; Michael Haenlein; Sarah Gelper
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Awe-inspired sustainability: the moral elevation link敬畏感驱动的可持续性：道德提升的关联
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-09-03
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PREAI
deleteAmogh Kumbargeri; Atul Kumar; Shailendra Pratap Jain; Sukriti Sekhri; Yash Chakarvarty; Arvind Sahay
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Probabilistic Machine Learning: New Frontiers for Modeling Consumers and their Choices概率机器学习：消费者及其选择建模的新前沿
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-06-01
delete1
PREAI
deleteDew, Ryan; Padilla, Nicolas; Luo, Lan E.; Oblander, Shin; Ansari, Asim; Boughanmi, Khaled; Braun, Michael; Feinberg, Fred; Liu, Jia; Otter, Thomas; Tian, Longxiu; Wang, Yixin; Yin, Mingzhang
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Passive voice in consumer complaints reveals fault attribution and predicts escalation消费者投诉中的被动语态揭示归因错误并预测升级
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-04-24
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deleteOAAI
deleteAmir Sepehri; Rod Duclos; Jonah Berger
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The Bible of publishing: a perspective inspired by Don Lehmann出版业的圣经：受唐·勒曼启发的观点
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-04-17
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deleteStefan Stremersch; Marnik Dekimpe; Jacob Goldenberg; PK Kannan; Eitan Muller; Koen Pauwels; Roland T. Rust; Martin Schreier; Jan-Benedict Steenkamp
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Getting hands on(line)? A meta-analysis of the effectiveness of extended realities in online retailing线上获取实物？扩展现实在在线零售中有效性的元分析
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-04-11
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deleteKim Uhlendorf-Leo; Sebastian Uhrich; Franziska Völckner
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Choice in the age of post-generalization: fragmentation, hyper-personalization, and private universes of choice后泛化时代的择优：碎片化、超个性化与选择的私人宇宙
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-04-11
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PREAI
deleteRenana Peres; Martin Schreier; David A. Schweidel; Alina Sorescu
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Beyond Means: A Dynamic Framework for Predicting Customer Satisfaction超越均值：预测客户满意度的动态框架
deleteInternational Journal of Research in Marketing
IF7.5
delete2026-03-31
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deleteOAAI
deleteChristof Naumzik; Abdurahman Maarouf; Stefan Feuerriegel; Markus Weinmann
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