logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
arrow
返回期刊详情
J

Journal of Advertising

IF7
论文数1611
被引数7244
期刊论文 1611
发表时间
delete
Agentic AI Personalization in Advertising: Realizing the True Potential of N = 1智能体AI在广告中的个性化应用：实现N=1的真正潜力
deleteJournal of Advertising
IF7
delete2026-10-28
delete0
deleteOAAI
deleteJulien Cloarec; Kirk Plangger; Claire M. Segijn; S. Shyam Sundar; Taylor Jing Wen
delete分享
delete收藏
The Aesthetic Paradox: How Visual Aesthetic Quality Shapes Digital Engagement on Social Media审美悖论：视觉审美质量如何塑造社交媒体上的数字参与
deleteJournal of Advertising
IF7
delete2026-10-07
delete0
PREAI
deleteChengcheng Liao; Xiaoman Li; Ziyao Huang; Teli Xian
delete分享
delete收藏
Reconceptualizing Advertising Measurement in the Age of Generative Artificial Intelligence在生成式人工智能时代重新概念化广告测量
deleteJournal of Advertising
IF7
delete2026-10-03
delete0
PREAI
deleteShuba Srinivasan; Yuping Liu-Thompkins; Edward Malthouse; Ewa Maslowska
delete分享
delete收藏
Advertising with HAART: Introducing Human–AI Asymmetric Relationship Theory基于HAART的广告：引入人机不对称关系理论
deleteJournal of Advertising
IF7
delete2026-10-02
delete0
deleteOAAI
deleteVeronica L. Thomas; Heather Shoenberger; Andrés Gvirtz; Sean Sands; Lotte Willemsen
delete分享
delete收藏
Balancing Originality and Strategy: The 4A Modes Framework of Human-AI Collaboration in Advertising Creativity平衡原创性与策略：广告创意中的人机协作4A模式框架
deleteJournal of Advertising
IF7
delete2026-09-30
delete0
PREAI
deleteJunyu Bao; Zhibin Jiang; Xinyu Lu; Xuebing Qin
delete分享
delete收藏
Should Ads Be Assertive? A Meta-Analytic Review of the Effects of Assertive Language on Perceived Freedom Threat, State Reactance, and Persuasion Outcomes广告应具主张性吗？主张性语言对感知自由威胁、状态逆反及说服效果影响的元分析综述
deleteJournal of Advertising
IF7
delete2026-09-24
delete0
deleteOAAI
deleteTsz Hang Chu; Dandan Liu; Hongyuan Gan
delete分享
delete收藏
Generative AI Disclosure in Advertising: From Intent- to Production-Based Disclosure广告中的生成式人工智能披露：从意图到基于生产的披露
deleteJournal of Advertising
IF7
delete2026-09-24
delete0
deleteOAAI
deleteDenitsa Dineva; Oguz A. Acar
delete分享
delete收藏
AI Advertising-to-Service Inference: When AI Disclosure Triggers Inferences from Ad Production to Process ExpectationAI广告到服务的推理：当AI披露触发从广告制作到过程预期的推理
deleteJournal of Advertising
IF7
delete2026-09-15
delete0
PREAI
deletePatrick Weiss; Michael Jungbluth; Jens Hogreve
delete分享
delete收藏
The Dark Side of #Engagement: A Multi-Method Study of Negative eWOM Diffusion in Bashtag Networks Through Dual Factor Theory#参与度的阴暗面：基于双因素理论的多方法研究，探讨标签网络中负面电子口碑的扩散
deleteJournal of Advertising
IF7
delete2026-09-02
delete0
PREAI
deleteHaseon Park; Minjeong Kim
delete分享
delete收藏
When Empowerment Triggers Contempt: Gendered Responses to Single and Multi-Modal Portrayals of Muscular Women当赋权引发轻蔑：对单一和多模态表现肌肉型女性的性别化反应
deleteJournal of Advertising
IF7
delete2026-09-02
delete0
deleteOAAI
deleteLior Avieli Weizman; Enav Friedmann
delete分享
delete收藏
From Advertisements to Ad Agents: A Relational Inference Framework for Agentic Advertising从广告到广告代理：面向代理式广告的关系推理框架
deleteJournal of Advertising
IF7
delete2026-08-27
delete0
PREAI
deleteGuohua Wu
delete分享
delete收藏
The Influence of Brand–Game Congruity in the Promotional Phase of Advergames: The Role of Perceived Legitimacy品牌-游戏契合度在广告游戏促销阶段的影响：感知合法性的作用
deleteJournal of Advertising
IF7
delete2026-08-25
delete0
PREAI
deleteAmélie Joassard; Sonia Capelli
delete分享
delete收藏
Game On or Game Over? The Influence of In-Game Advertising on Consumer Engagement游戏进行还是结束？游戏中广告对消费者参与度的影响
deleteJournal of Advertising
IF7
delete2026-08-24
delete0
deleteOAAI
deleteLuca Matteo Zagni; Rebecca Pera; Linda D. Hollebeek
delete分享
delete收藏
The Power of Brand Modesty: The Influence of Self-Effacing Brand Messages on Branding Outcomes and Purchase Behavior
deleteJournal of Advertising
IF7
delete2026-08-14
delete0
PREAI
deleteTessa Garcia-Collart; Jessica M. Rixom
delete分享
delete收藏
When Awe Backfires: The Surprising Effect of Awe on Self-Gifting in Advertising敬畏情绪的负面效应：广告中敬畏情绪对自我赠礼的惊人影响
deleteJournal of Advertising
IF7
delete2026-08-07
delete0
PREAI
deleteBegum Kaplan; Scott A. Wright
delete分享
delete收藏
Conceptualizing and Measuring Nostalgia for Eras
deleteJournal of Advertising
IF7
delete2026-07-06
delete0
PREAI
deleteMatthew Farmer; Caleb Warren
delete分享
delete收藏
Body Positivity in Advertising: A Meta-Analysis广告中的身体积极性：一项元分析
deleteJournal of Advertising
IF7
delete2026-06-12
delete0
deleteOAAI
deleteDaylan Schuchert; Martin Eisend
delete分享
delete收藏
Too Sensitive, Too Much? Triggers and Consequences of Perceived Surveillance in Digital Data-Driven Advertising过于敏感，过多？数字数据驱动广告中感知监控的触发因素与后果
deleteJournal of Advertising
IF7
delete2026-06-09
delete0
deleteOAAI
deleteDong Zhang; Joanna Strycharz; Sophie C. Boerman; Theo Araujo; Hilde A. M. Voorveld
delete分享
delete收藏
Happy Faces Help Homes: The Role of Animal Facial Expressions in Charitable Advertising微笑的面孔助益家园：动物面部表情在慈善广告中的作用
deleteJournal of Advertising
IF7
delete2026-06-05
delete0
PREAI
deleteZiqi Shang; Xiuping Li; Aradhna Krishna
delete分享
delete收藏
Network Analysis in Advertising Research, Reimagined: A Methodological Catalyst for Structural and Institutional Insight广告研究中的网络分析：重新想象——结构性和制度性见解的方法论催化剂
deleteJournal of Advertising
IF7
delete2026-06-05
delete0
PREAI
deleteAlvin Zhou; Harsh Taneja; Ewa Maslowska
delete分享
delete收藏