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International Journal of Advertising 封面图

International Journal of Advertising

IF5.9
论文数1295
被引数5198
期刊论文 1295
发表时间
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When signaling AI-generated content increases charitable giving: the role of consumer mindsets当标记AI生成内容能增加慈善捐赠：消费者心态的作用
deleteInternational Journal of Advertising
IF5.9
delete2026-10-29
delete0
PREAI
deleteTae Hyun Baek; Jooyoung Park; Jihoon Jhang
delete分享
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Agency cues in personalized chatbot advertising: the role of grammatical subject framing, privacy concern, and social role个性化聊天机器人广告中的能动性线索：语法主语框架、隐私关注和社会角色的作用
deleteInternational Journal of Advertising
IF5.9
delete2026-10-29
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PREAI
deleteInhye Kim; Yung Kyun Choi
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Differences in men’s and women’s responses to large-size versus idealized advertising models男性与女性对大型尺寸与理想化广告模特反应的差异
deleteInternational Journal of Advertising
IF5.9
delete2026-10-27
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PREAI
deleteXiu Wu; Bianca Grohmann
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Charitable appeals in money-related contexts: self-affirmation attenuates negative responses to charitable appeals金钱相关情境下的慈善呼吁：自我肯定减轻对慈善呼吁的负面反应
deleteInternational Journal of Advertising
IF5.9
delete2026-10-27
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PREAI
deleteJi Kyung Park; Agata Gasiorowska; Hakkyun Kim
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From joy to resistance: consumer reactions to disclosure of AI-created advertisements从喜悦到抵抗：消费者对AI生成广告披露的反应
deleteInternational Journal of Advertising
IF5.9
delete2026-10-20
delete0
deleteOAAI
deleteChien Duong; Billy Sung; Isaac Cheah; Peter Dell
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Assessing disability in political advertising through the VIS-ABLE Framework通过VIS-ABLE框架评估政治广告中的残疾问题
deleteInternational Journal of Advertising
IF5.9
delete2026-10-13
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deleteOAAI
deleteEdward Timke
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Disclosing AI-generated advertising: effects on attitudes, purchase intent, and social media engagement揭示AI生成广告：对态度、购买意愿和社交媒体参与的影响
deleteInternational Journal of Advertising
IF5.9
delete2026-09-28
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PREAI
deleteRick T. Wilson; Thérèse Roux; Laura F. Bright
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Television advertising in national crises: shifting consumer attitudes and brand perceptions during the first month of war国家危机中的电视广告：战争第一个月内消费者态度和品牌认知的转变
deleteInternational Journal of Advertising
IF5.9
delete2026-09-12
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deleteDorit Zimand-Sheiner; Ofrit Kol; Itay Oleinik; Shalom Levy
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The zones of brand activism: distinguishing brand, issue, marketplace and societal influence品牌行动主义的领域：区分品牌、议题、市场和社会影响
deleteInternational Journal of Advertising
IF5.9
delete2026-09-11
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deleteOAAI
deleteZoe Lee; Hannah Marriott; Kirk Plangger; Paurav Shukla
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Enhancing advertising novelty through celebrity cameo endorsement通过名人客串代言提升广告新颖性
deleteInternational Journal of Advertising
IF5.9
delete2026-09-10
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deleteOAAI
deleteStacey Brennan; Jasmina Ilicic; Amanda Kennedy
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Increasing the effectiveness of health communication advertising提高健康传播广告的有效性
deleteInternational Journal of Advertising
IF5.9
delete2026-08-22
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PREAI
deleteJeong-Yeob Han; Hye Jin Yoon
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Vicarious moral satisfaction: how audiences make sense of green influencers’ prosocial content and disengage from action替代性道德满足：受众如何理解绿色影响者的亲社会内容并脱离行动
deleteInternational Journal of Advertising
IF5.9
delete2026-08-18
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deleteSaleh Shuqair; Paloma Ciamponi Fernandes Martins; Marlon Dalmoro; Paulo Rita
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Negotiating breastfeeding information in everyday life: mothers’ engagement with momfluencer content在日常生活中协商母乳喂养信息：母亲对“妈圈网红”内容的参与
deleteInternational Journal of Advertising
IF5.9
delete2026-08-05
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deleteEllen Mertens; Emma Beuckels; Liselot Hudders
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Metaverse advertising configurations: a study of the world’s leading brands元宇宙广告配置：一项关于全球领先品牌的研究
deleteInternational Journal of Advertising
IF5.9
delete2026-08-04
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deleteOAAI
deleteHairong Li; Wenyu Dou; Jintao Wu; Jiang Zhu
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Message design for guilt-based green advertising: whether and how to highlight moral transgression, personal responsibility, and efficacy基于愧疚感的绿色广告信息设计：是否以及如何突出道德违规、个人责任和效能
deleteInternational Journal of Advertising
IF5.9
delete2026-08-02
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deleteBingjing Mao; Nicholas Carcioppolo
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When influencers hold brand activism accountable: the interplay of influencer call-ins/outs and brand response strategies当网红对品牌行动主义负责：网红点名/揭发与品牌回应策略的相互作用
deleteInternational Journal of Advertising
IF5.9
delete2026-07-28
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PREAI
deleteMinjie Li
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The personalization paradox in AI-driven social media advertising: a tripartite frameworkAI驱动社交媒体广告中的个性化悖论：一个三部分框架
deleteInternational Journal of Advertising
IF5.9
delete2026-07-18
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PREAI
deleteInam Ul Haq; Bilal Mazhar; Hannan Khan Tareen; Fatima Maqsood; Usha A. Priyanga Wel Henage
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How Metaverse advertising can influence consumers making travel decisions: a bibliometric analysis元宇宙广告如何影响消费者做出旅行决策：一项文献计量分析
deleteInternational Journal of Advertising
IF5.9
delete2026-07-16
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deleteOAAI
deleteParia Zamanfashami
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The use of advertising to oppose your party’s candidate: a test of fifth column party advocacy effects during election campaigns利用广告反对本党候选人：选举期间第五纵队党派倡导效应的检验
deleteInternational Journal of Advertising
IF5.9
delete2026-07-15
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deleteOluseyi Adegbola; Maria De Moya
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Guilt and shame across cultures: feasibility appeals in environmental brand activism advertising跨文化视角下的内疚与羞耻：环境品牌行动主义广告中的可行性诉求
deleteInternational Journal of Advertising
IF5.9
delete2026-07-14
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deleteTae Hyun Baek; Yung Kyun Choi; Inhye Kim; Sukki Yoon
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