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Journal of Product and Brand Management

IF5.7
论文数785
被引数5493
期刊论文 785
发表时间
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How guilt influences consumer response to anthropomorphized brands taking the servant (vs. partner) role内疚感如何影响消费者对扮演仆人（vs. 伙伴）角色的拟人化品牌的反应
deleteJournal of Product and Brand Management
IF5.7
delete2026-07-07
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PREAI
deleteJingya Huang; Jiancai Liao; Chengcheng Xia
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Guest editorial: New product development (NPD) & innovation management for products & brands客座编辑：新产品开发（NPD）与产品及品牌创新管理
deleteJournal of Product and Brand Management
IF5.7
delete2026-07-02
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PREAI
deleteKalliopi Chatzipanagiotou; Jake David Hoskins
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Crafting a legacy: the integral role of product design and sustainability in luxury furniture brand heritage打造传承：产品设计与可持续性在奢侈品家具品牌遗产中的关键作用
deleteJournal of Product and Brand Management
IF5.7
delete2026-06-01
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PREAI
deleteRafael Bravo; Nuria Labarta; José Miguel Pina
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How romance influences consumer product adoption from a novelty-seeking perspective从新奇寻求视角探讨浪漫情愫如何影响消费者产品采纳
deleteJournal of Product and Brand Management
IF5.7
delete2026-05-28
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PREAI
deleteShan Jin; Yan Yang; Junyan Zhang; Fengjie Jing
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How do consumers perceive craftsmanship in luxury brands? Linking craftsmanship, consumer well-being and brand loyalty消费者如何看待奢侈品牌中的工艺？将工艺、消费者福祉与品牌忠诚度联系起来
deleteJournal of Product and Brand Management
IF5.7
delete2026-05-15
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PREAI
deleteChen Wu; Jinghua Zhao
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Local brand preference under global mobility: identity-related orientations and social categorization effects全球流动性下的本地品牌偏好：身份相关取向与社会分类效应
deleteJournal of Product and Brand Management
IF5.7
delete2026-05-07
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PREAI
deleteDario Miocevic
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Online brand advocacy and video game consumers在线品牌拥护者与视频游戏消费者
deleteJournal of Product and Brand Management
IF5.7
delete2026-05-07
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PREAI
deleteNaser Pourazad; Ehsan Abedin; Jacqueline Burgess
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Packaging design complexity and purchase intention for multifunctional products: mediation by inferred corporate ability and moderation by processing style多功能产品的包装设计复杂性与购买意愿：企业能力推断的中介作用与加工方式的调节作用
deleteJournal of Product and Brand Management
IF5.7
delete2026-05-01
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PREAI
deleteLixiao Geng; Weiquan Chen; YiZheng Zhou; Shichang Liang; Qian Wang; Yaping Chang; Mingxi He
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Connecting across borders: the role of social media influencers in expatriate experiences跨越边界的连接：社交媒体网红在海外生活经历中的作用
deleteJournal of Product and Brand Management
IF5.7
delete2026-04-29
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PREAI
deleteGeneviève Morin; Nataly Levesque; David Talbot
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Linking perceived brand ethicality to brand evangelism将感知的品牌道德性与品牌布道联系起来
deleteJournal of Product and Brand Management
IF5.7
delete2026-04-28
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PREAI
deleteKuen-Hung Tsai; Wang-Sheng Chen
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Nasal codas reduce brand warmth and preference: a perspective of sound symbolism鼻音韵尾降低品牌温暖感和偏好：一种拟声象征的视角
deleteJournal of Product and Brand Management
IF5.7
delete2026-04-24
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PREAI
deleteYue Sun; Chenlu Xie; Qinglei Li; Yongfang Liu
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What the app? A 17-country study of apps’ effectiveness for brand lift这款应用？一项关于应用提升品牌价值的17国研究
deleteJournal of Product and Brand Management
IF5.7
delete2026-04-14
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PREAI
deleteWilliam Caruso; Lara Stocchi; Jenni Romaniuk
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Unpacking negative brand engagement: the role of brand and chatbot expectation violation解构负面品牌互动：品牌和聊天机器人期望违背的作用
deleteJournal of Product and Brand Management
IF5.7
delete2026-04-02
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PREAI
deleteYoussra El Midaoui; Laurence Dessart; Willem Standaert
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Innovative and sustainable product development: a comparative study of influencing factors in large enterprises vs SMEs创新与可持续产品开发：大型企业与中小企业影响因素的比较研究
deleteJournal of Product and Brand Management
IF5.7
delete2025-10-27
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PREAI
deleteIrene Ricciardi; Martina Percuoco; Anna Prisco; Elisa Galmarini
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How to identify line extensions that survive如何识别能够存活的品牌延伸
deleteJournal of Product and Brand Management
IF5.7
delete2025-09-22
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deleteOAAI
deleteKirsten Victory; Jenni Romaniuk; Magda Nenycz-Thiel; Arry Tanusondjaja; John Dawes
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Marketing communications of brand-related stereotypes and consumer responses: a mixed-method approach品牌相关刻板印象的营销传播与消费者反应：一种混合方法
deleteJournal of Product & Brand Management
IF5.7
delete2025-08-22
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PREAI
deleteŽiva Kolbl; Maja Arslanagic-Kalajdzic; Emmanuella Plakoyiannaki; Adamantios Diamantopoulos
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Selective brand activism: when brands lend sociopolitical issues inconsistent support选择性品牌行动主义：当品牌对社政治议题提供不一致的支持时
deleteJournal of Product & Brand Management
IF5.7
delete2025-08-22
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PREAI
deleteAaminah Zaman Malik; Fayez Ahmad; Francisco Guzmán
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Travelling bumpy roads: how consumers experience brand transgressions in the online environment颠簸的道路：消费者如何体验在线环境中的品牌越轨行为
deleteJournal of Product & Brand Management
IF5.7
delete2025-08-22
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PREAI
deleteAnna-Marie Klütz; Carmen-Maria Albrecht
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Building brand equity through new product introduction: the moderation mediation effect of brand storytelling and consumer engagement通过新产品引入建立品牌资产：品牌故事讲述和消费者参与的中介调节效应
deleteJournal of Product and Brand Management
IF5.7
delete2025-07-23
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PREAI
deleteIsaac Sewornu Coffie; Re-an Müller; Elikem Chosniel Ocloo; Natasha de Klerk
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Investigating the impact of conspicuous value on luxury rental purchase intention探究显著性价值对奢侈品租赁购买意愿的影响
deleteJournal of Product & Brand Management
IF5.7
delete2025-07-03
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PREAI
deleteGunjan Malhotra; Gunjan Dandotiya
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