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Services Marketing Quarterly

IF1.6
论文数31
被引数
期刊论文 31
发表时间
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Drivers of Loyalty Toward Branded Food Delivery Apps: The Roles of Customers' Gender, Age, and Perceived Values影响品牌食品配送应用程序忠诚度的驱动因素：顾客性别、年龄和感知价值的作用
deleteServices Marketing Quarterly
IF1.6
delete2026-02-01
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PREAI
deleteGhali, Zohra; Garrouch, Karim
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Exploring the Impact of Cognitive Dissonance on Consumer Loyalty toward Online Education Platforms in Emerging Regions探究认知失调对新兴地区消费者在线教育平台忠诚度的影响
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IF1.6
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PREAI
deleteRanjan, Aditya; Mukherjee, Srabanti
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Unveiling Interdependencies in Customer Switching Intention: A Fuzzy Delphi and DEMATEL Analysis of Online Tourism Platforms揭示客户转换意图中的相互依赖关系：在线旅游平台模糊德菲尔法和DEMATEL分析
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PREAI
deleteMohammadi, Navid; Sabet, Mohammad; Belaid, Samy; Varjavand, Parastoo
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Automated Agents in Tourism: Service Recovery Satisfaction, Trust, and the Need for Human Interaction旅游中的自动化代理：服务补救满意度、信任以及人类互动的需求
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IF1.6
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deleteNajmudin, Mohamad; Ginting, Yanti Mayasari; Azizurrohman, Muhammad; Irwan, Andi; Baharuddin, Sitti Mujahida
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Pixels versus Personalities: A Comparative Analysis of Virtual and Human Influencers像素与人格：虚拟与人类影响者的比较分析
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deleteAngmo, Padma; Mahajan, Rachna; Gupta, Shiromani; Dash, Satya Bhusan
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AI-Enabled Co-Creation in Digital Travel: Cognitive and Emotional Drivers of SatisfactionAI赋能的数字旅行协同创作：满意度的认知与情感驱动因素
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IF1.6
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PREAI
deleteAl Dhabyani, Yaser; Mkedder, Nadjim; Arslan, Erdal
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How AI Shapes Customer Engagement in Banking: The Roles of Satisfaction and Proactive Personality人工智能如何塑造银行业客户参与度：满意度和主动人格的作用
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deleteBajaba, Saleh; Alghamdi, Fahad Hamid; Bajaba, Abdulah; Alarifi, Areej; Althnayan, Saleh; Basahel, Sarah
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Reducing Income-Based Barriers to Transformative Services: Applying the COM-B Model to Inclusive Gym Service Marketing基于收入障碍的降低以实现变革性服务：应用COM-B模型进行包容性健身房服务营销
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IF1.6
delete2026-01-01
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deleteLiu, Vanessa; Wong, Ada Hiu Kan; Wang, Peng; de Cruz, Nicholas
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Exploring How Customer Experience and AI-Driven Service Innovation Influence Perceived Firm Innovativeness: Digital Trust as a Moderator探索客户体验和AI驱动服务创新如何影响感知企业创新性：数字信任的调节作用
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deleteHussain, Zahid; Mohammad, Suleiman Ibrahim; Vasudevan, Asokan; Awad, Abdelrehim; Khan, Arman; Bansal, Rohit
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Servitization Strategy: Delivering Customer-Centric Outcomes Through Business Model Innovation服务化战略：通过商业模式创新实现以客户为中心的成果
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deleteSyed, Faheem Uddin
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The Warm Glow of Generosity: Exploring Tipping Behavior in Online Motorcycle Ride-Hailing Services利他主义的温暖光芒：探究在线摩托车网约车服务中的小费行为
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deleteHananto, Arga; Kasali, Rhenald; Hati, Sri Rahayu Hijrah
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Generative AI Chatbot Prompting for Excellent Customer Service in Tourism生成式AI聊天机器人提示在旅游业中的卓越客户服务
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deleteKekalainen, Tommi; Heinonen-Kemppi, Johanna; Pesonen, Juho; Sthapit, Erose; Garrod, Brian
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ESG Leadership and Service Branding: Building Customer Engagement Through Sustainability Narratives in NigeriaESG领导力与服务品牌建设：通过可持续性叙事在尼日利亚建立客户参与度
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deleteAkahome, Joy Eghonghon
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Decoding Malaysian Youths' Purchase Intentions in Live-Streaming Commerce: A Uses and Gratifications Theory and the Theory of Planned Behavior Perspective解码马来西亚青年在直播电商中的购买意向：基于使用与满足理论和计划行为理论的视角
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deleteChan, Man Seong; Yap, Yee-Yann; Tan, Chi Hau; Hou, Ben; Abdul Halim, Hasliza
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Predicting Sustainable Consumer-Brand Relationships in the Green Beauty Sector: A Machine Learning Approach in an Emerging Market Context预测新兴市场背景下绿色美容行业可持续消费者-品牌关系：一种机器学习方法
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deletePigola, Angelica; Bevan-Dye, Ayesha L.; de Moraes, Gustavo Herminio Salati Marcondes; Synodinos, Costa
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Beyond Healing: The Transformative Role of Customer Experience in Healthcare and Its Contribution to Patient Well-Being超越治疗：客户体验在医疗保健中的变革性作用及其对患者福祉的贡献
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deleteSousa, Pedro; Fernandes, Teresa; Simoes, Daniela; Yang, Wan
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Evolution of Generative AI's Influence on B2B vs. B2C Sales Service Management: A Foreseeable Future生成式人工智能对B2B与B2C销售服务管理影响的演变：一个可预见的未来
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deleteRoy, Abhijit
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The Secrets behind Ghost Kitchens: The Chained Effects of Food Service Quality and Customer Brand Perceptions幽灵厨房背后的秘密：餐饮服务质量与顾客品牌感知的连锁效应
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deleteWang, Wei
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Traveling with Pets: A Scale Proposal to Measure Pet-Friendly Accommodation Experiences与宠物一同旅行：一项测量宠物友好型住宿体验的量表提案
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deletePierri Ardigo, Juliane; Santos, Aline Regina
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A Job Demands-Resources Consideration of Ambidexterity in Salespeople销售人员的双元性：基于工作要求-资源模型的考量
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deleteMcAmis, Gregory; Jeon, Hyo Jin (jean)
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