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JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE

IF2.7
论文数17
被引数
期刊论文 17
发表时间
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Driving towards sustainability: Analyzing the purchase intentions of new energy vehicles among young consumers迈向可持续性：分析年轻消费者对新能源汽车的购买意向
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2026-03-01
delete0
PREAI
deleteChen, Jing; Wang, Anning
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Evaluating the efficacy of AI-Generated advertising: A cross-national analysis of customer responses on brand perceptions and customer engagement with evidence from Vietnam and Australia评估AI生成广告的有效性：基于越南和澳大利亚两国顾客对品牌认知和顾客参与度的跨国分析
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2026-03-01
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PREAI
deleteNguyen, Khoi Minh; Phan, Thong Minh; Tran, Y. Nhu Nguyen; Nguyen, An Thuy; Nguyen, Thi Ly Na; Hoang, Giang Huong; Tran, Thanh Thanh; Nguyen, Ngan Thanh
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Addicted to scrolling: Does short-form video drive your purchases?沉迷于滑动：短视频是否驱动您的购买？
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2026-03-01
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PREAI
deleteGupta, Shikha; Singh, Amit; Kapoor, Anuj Pal
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Exploring drivers of brand loyalty in luxury e-commerce: The role of AI chatbotsKim, S.; Jai, T.; Chang, H.J. 探索奢侈品电子商务中品牌忠诚度的驱动因素：人工智能聊天机器人的作用。J. Glob. Sch. Mark. Sci. 2026, 36, 242–264. [Google Scholar] [CrossRef]
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2026-03-01
delete1
PREAI
deleteKim, Sanghee; Jai, Tunmin (catherine); Chang, Hyo Jung (julie)
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Trust and expertise: How digital immigrants influence sustainable consumer behavior in emerging markets信任与专业知识：数字移民如何影响新兴市场的可持续消费者行为
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2026-03-01
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PREAI
deleteBahrami, Assal; Kincl, Tomas
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Evolution of salesperson motivation research: A bibliometric analysis销售人员动机研究的发展：一种文献计量分析
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2026-01-02
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PREAI
deleteCha, Claire Huiyoung
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An S-O-R model perspective on e-commerce: Personalization, hedonic motivation, and customer experience driving e-satisfaction and repurchase intention in a developing country从S-O-R模型视角看电子商务：在发展中国家，个性化、享乐动机和顾客体验驱动电子满意度与重复购买意愿
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2026-01-01
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PREAI
deleteThi Cam Le, Nguyen; Thi Tra Phuong, Nguyen; Voak, Adam
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Trust-building factors of service quality and the impact of trust on commitment and referral intentions for B2B IT service vendors服务质量的信任构建因素，以及信任对B2B IT服务供应商的承诺和推荐意向的影响
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2025-12-01
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PREAI
deleteKwon, Dae Hwan; Cho, Erin
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Investigating perceived integrated interaction on e-commerce: How omnichannel experiences drive flow, anticipatory value, trust, and positive WOM探究电子商务中感知的整合互动：全渠道体验如何驱动心流、预期价值、信任和积极口碑
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2025-12-01
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PREAI
deleteWiardi, Akram Harmoni; Dharmmestha, Basu Swastha; Purwanto, Bernardinus Maria
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Apologizing for online service failures: How does the use of emojis have an impact on customer forgiveness?为在线服务故障道歉：表情符号的使用如何影响客户谅解？
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2025-12-01
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PREAI
deleteCai, Jie; Park, Yoonseo
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Fashion AI across the value chain: A comprehensive literature review and future agenda时尚AI在价值链中的应用：一项全面的文献综述与未来议程
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2025-10-02
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PREAI
deleteOh, Neulonbit; Ko, Eunju; Cho, Minjung
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Perceived product attributes towards actual usage of smart jewellery: Extending the UTAUT theory with EFA consumer needs model消费者对智能首饰感知的产品属性与其实际使用的关系：将UTAUT理论扩展与EFA消费者需求模型
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2025-10-02
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PREAI
deleteArachchi, H. A. Dimuthu Maduranga; Samarasinghe, G. D.
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Brands and retailers as your friends: The impacts of social exclusion, crowding perception, and design density on conspicuous consumption品牌和零售商如同你的朋友：社会排斥、拥挤感知和设计密度对炫耀性消费的影响
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2025-10-02
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PREAI
deleteMatin, Arian; Kululashvili, Sopiko; Todua, Nia; Khoshtaria, Tornike
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Developing the indexical-iconic food authenticity scale
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF2.7
delete2025-10-01
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PREAI
deleteLee, Sean; Quintal, Vanessa; Phau, Ian
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Sustainable luxury marketing: A systematic review and agenda for future research可持续奢侈品营销：系统综述与未来研究方向
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF0
delete2025-09-01
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PREAI
deleteYe, Christine
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Impact of personalized marketing communication on brand attitude is mediated by usefulness: Empirical investigation of surrogate shoppers个性化营销沟通对品牌态度的影响通过有用性进行中介：代购者的实证研究
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF0
delete2025-09-01
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PREAI
deleteArora, Sonia; Bawa, Anupam
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AI transformation and AI adoption intention in B2B environmentPark, D.H.; Jiang, Q.; Ko, E.; Son, S.C.; Kim, K.H. B2B环境中的AI转型与AI采纳意向。J. Glob. Sch. Mark. Sci. Bridg. Asia World 2025, 35, 439–457. [Google Scholar] [CrossRef]
deleteJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
IF0
delete2025-09-01
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PREAI
deletePark, Dong Hwan; Jiang, Qi; Ko, Eunju; Son, Sang Chul; Kim, Kyung Hoon
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