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International Review on Public and Nonprofit Marketing

IF2.1
论文数26
被引数1
期刊论文 26
发表时间
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Bibliometric mapping of brand activism: trends, themes, and trajectories品牌行动主义的文献计量图谱：趋势、主题与路径
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-06-01
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deleteOAAI
deleteKumar, Anil; Ahmad, Anees; Hossain, Md Billal
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Comparing the effectiveness of hopeless versus hopeful appeals in motivating donations比较绝望与希望诉求在激励捐赠方面的有效性
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-06-01
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PREAI
deleteLi, Yang; Liu, Huirong; Sun, Yan
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Drive for environmental responsibility and social media attachment among young people in a digital age数字时代年轻人对环境责任和社交媒体依恋的驱动因素
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-06-01
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PREAI
deleteOgiemwonyi, Osarodion; Rashid, Wirya Najm; Othman, Bestoon Abdulmaged; Faisal-E-Alam, Md; Dyczek, Berenika
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Intergenerational food waste behavior: how gen X and millennials differ in Indonesia (vol 23 , pg 179 , 2026 )代际食品浪费行为：印尼X世代和千禧一代的差异（卷23，页179，2026）
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-06-01
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PREAI
deleteOctavia, Johanna Renny; Sitompul, Carles; Purwanto, Edi; Biasini, Naurissa
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Conceptualizing the association between perceived proactive versus reactive LGBTQ plus -related CSR and online brand advocacy感知主动与被动LGBTQ plus相关CSR与在线品牌拥护之间的关联概念化
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-06-01
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PREAI
deleteLe, Mai Thi Thu; Ngo, Thuy Thi; Pham, Thao Thi Phuong; Nguyen, Hoa Thi Thuy
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The effectiveness of donation choice options in cause related marketing在公益关联营销中捐赠选择选项的有效性
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-06-01
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PREAI
deleteSong, Jae-Do
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Unpacking brand evangelism in cause-related marketing: a dual approach using PLS-SEM and fsQCA解析公益关联营销中的品牌布道主义：采用PLS-SEM和fsQCA的双方法
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-05-01
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PREAI
deleteKoushik, Kanishk; Yadav, Shashi; Sarkar, Madhulika P.
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LATAM Gen Z green segments: responsible consciousness and sustainable habitsLATAM Z世代绿色细分市场：负责任意识与可持续习惯
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-05-01
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PREAI
deleteBianchi, Enrique Carlos; Borboa-Alvarez, Edith Patricia; Ponce, Marco Antonio Rios; Ortigueira-Sanchez, Luis Camilo; Burbano-Vallejo, Edy Lorena; Cubillo-Salas, Gustavo
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Consumers' valuation for eco-friendly packaging attributes in Klang Valley, Malaysia马来西亚巴生河流域消费者对环保包装属性的价值评估
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-04-01
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PREAI
deleteYuet, Medeline Kok Xin; Ramli, Nurul Nadia; Nawi, Nolila Mohd
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Digital influencer activism: a literature review and future research agenda using TCCM framework数字影响者行动主义：基于TCCM框架的文献综述与未来研究议程
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-03-01
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PREAI
deleteKumar, Nitin; Agrawal, Amit Kumar
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Emotions elicited by femvertising across genders: a qualitative study with young adults针对不同性别年轻人由女性主义广告引发的情感的定性研究
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-01-01
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deleteOAAI
deleteKurowska, Aleksandra; Barbosa, Belem
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The power of a name: beneficiary identifiability in charitable crowdfunding名字的力量：慈善众筹中的受益人可识别性
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-01-01
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deleteHwang, Sanyoung; Suk, Kwanho
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Organizational dynamics and governance in a country in crisis: a multi-level analysis of Yemeni nonprofit organizations危机中国家组织动态与治理：也门非营利组织的多层次分析
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2026-01-01
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PREAI
deleteAfif, Ameen Ali Bin; Ishak, Zuaini; Sawandi, Norfaiezah; Bajary, Anas Rasheed
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Linguistic strategies evoking empathy, urgency, and solidarity in crowdfunding campaigns: a narrative transportation perspective引发众筹活动中共情、紧迫感和团结的语言策略：叙事沉浸视角
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2025-12-01
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PREAI
deleteAlzaanin, Eman I.
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Understanding the value orientation of independent retailers in the sustainable fashion market理解可持续时尚市场中独立零售商的价值取向
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2025-11-01
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deleteDe-Juan-Vigaray, Maria D.; Espinosa-Segui, Ana I.; Qin, Li
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Intergenerational food waste behavior: how gen X and millennials differ in Indonesia
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2025-11-01
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PREAI
deleteOctavia, Johanna Renny; Sitompul, Carles; Purwanto, Edi; Biasini, Naurissa
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The mediating role of internal marketing and job satisfaction in enhancing task and contextual performance: evidence from the Jordanian public sector内部营销和工作满意度在提升任务绩效和情境绩效中的中介作用：来自约旦公共部门的研究证据
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2025-10-01
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deleteAwwad, Mohammad Suleiman
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Blood donation: strongly approve but not give! Promoting blood giving with inducing hypocrisy paradigm献血：强烈赞成但不捐献！利用诱导虚伪范式促进献血行为
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2025-10-01
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PREAI
deleteM'Sallem, Wafa; Baccar, Sana
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From disconnected to engaged: a multi-analytical approach to explore citizen engagement with government social media during crisis
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
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deleteBagadia, Swati; Malhotra, Deepali; Yadav, Rajan
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Decoding the vote: the influence of decision-making styles and social media campaigns on Gen Z's presidential election choices解码选票：决策风格和社交媒体运动对Z世代总统选举选择的影响
deleteInternational Review on Public and Nonprofit Marketing
IF2.1
delete2025-10-01
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PREAI
deleteRhesa, Muhammad; Setialaksana, Wirawan; Basirung, Muhammad Romario; Supardi, Rafsanjani; Umar, Andi Taufiq
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