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期刊详情
J
Journal of Public Policy and Marketing
IF
4.7
论文数
24
被引数
2878
相关解读
0
订阅
期刊论文
24
相关解读
0
期刊论文
24
发表时间
发表时间
IF
被引数
Generative AI: Delivering on the Promises and Understanding the Perils
Grewal, D.; Okazaki, S.; Guha, A.; Liu-Thompkins, Y. 生成式AI:实现承诺与理解风险。J. Public Policy Mark. 2025, 44, 299–308. [Google Scholar] [CrossRef]
Journal of Public Policy & Marketing
IF
4.7
2025-06-09
0
PRE
AI
Dhruv Grewal; Shintaro Okazaki; Abhijit Guha; Yuping Liu-Thompkins
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When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education
当人工智能戴上许多帽子: 生成式人工智能在营销教育中的作用
JOURNAL OF PUBLIC POLICY & MARKETING
IF
4.7
2025-05-05
0
PRE
AI
Unnati Narang; Vishal Sachdev; Ruichun Liu
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Similarity Challenge Appeals Motivate Consumers to Buy Virtuous Replacement Products
相似性挑战呼吁激励消费者购买有道德的替代产品
Journal of Public Policy & Marketing
IF
4.7
2025-04-21
0
PRE
AI
Maria Landekhovskaya; Grant E. Donnelly; Rebecca Walker Reczek
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Empowering Consumers with Disabilities Through Generative AI Cocreation of Servicescape Information
标题:通过生成式AI共创服务场景信息赋能残障消费者
Journal of Public Policy & Marketing
IF
4.7
2025-03-16
0
PRE
AI
Meike Eilert; Stefanie Robinson
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Fostering Marketplace Inclusion: Health Equity Implications
促进市场包容性:健康公平的启示
JOURNAL OF PUBLIC POLICY & MARKETING
IF
4.7
2025-03-11
1
PRE
AI
Labarge, Monica C.; Block, Kameron
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Creating Equity by Design: A Conceptual Framework for Marketplace Inclusion
通过设计创造公平:市场包容性的概念框架
JOURNAL OF PUBLIC POLICY & MARKETING
IF
4.7
2025-03-11
3
PRE
AI
Lteif, Lama; Block, Lauren G.; Cian, Luca; Patrick, Vanessa M.; Scott, Maura L.
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Driving Impact and Initiating Important Policy Conversations: New JPP&M Article Formats
驱动影响并启动重要政策对话:新JPP&M文章格式
JOURNAL OF PUBLIC POLICY & MARKETING
IF
4.7
2025-03-11
0
PRE
AI
Vallen, Beth; Kees, Jeremy
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Comments on Creating Equity by Design
关于通过设计创造公平的评论
JOURNAL OF PUBLIC POLICY & MARKETING
IF
4.7
2025-03-11
1
PRE
AI
Torres, Allyce C.
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Disability as Identity: Advancing Innovation Through Hearing Ability Diversity
残疾作为身份认同:通过听力能力多样性推动创新
JOURNAL OF PUBLIC POLICY & MARKETING
IF
4.7
2025-03-11
1
PRE
AI
Groth, Oden H.; Janger, Michael; Hildebrand, Diogo
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How Voluntary Simplicity Evokes Resilience in Times of Crisis
自愿简朴如何在危机时期激发韧性
Journal of Public Policy & Marketing
IF
4.7
2025-02-24
0
PRE
AI
Stefan Hoffmann; Ingo Balderjahn; Felix Reimers
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The Digital Detox Paradox: Potential Backfire Effects of Digital Detox Interventions on Consumer Digital Well-Being
数字排毒悖论:数字排毒干预对消费者数字福祉的潜在反作用效应
Journal of Public Policy & Marketing
IF
4.7
2025-02-12
0
PRE
AI
Emma G. Galvan; Christopher L. Newman
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Small Donors’ Political Slacktivism: The Relationship Between Contribution Format and Subsequent Political Behaviors
小额捐赠者的政治slacktivism:贡献形式与后续政治行为之间的关系
Journal of Public Policy & Marketing
IF
4.7
2025-02-12
0
PRE
AI
Pureum Kim; Gustavo Schneider; Anastasiya Pocheptsova Ghosh
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Curbing Adolescents' Risky Drinking Behavior with Authenticity
通过真实性来抑制青少年的危险饮酒行为
JOURNAL OF PUBLIC POLICY & MARKETING
IF
4.7
2025-02-11
0
PRE
AI
Hess, Alexandra C.; Jaud, David A.; Garnier, Claire; Gergaud, Olivier
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A Neurodiversity Perspective on Fostering Marketplace Inclusion by Bridging Ability Mismatches
从神经多样性视角看弥合能力不匹配以促进市场包容性
JOURNAL OF PUBLIC POLICY & MARKETING
IF
4.7
2025-02-11
1
PRE
AI
Jefferies, Josephine Go; Rhoads, Meredith; Vogus, Timothy J.; Satornino, Cinthia B.; Joffe, Margaux; Broderick, Alicia A.
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Responsibilizing the Net-Zero Hero? Creation and Implications of a Tragic Subject Position
责任化的“碳中和英雄”?悲剧性主体地位的形成与影响
JOURNAL OF PUBLIC POLICY & MARKETING
IF
4.7
2025-02-09
0
PRE
AI
Tom van Laer; Morgan E. Smith
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From Bytes to Biases: Investigating the Cultural Self-Perception of Large Language Models
从字节到偏见:调查大型语言模型的文化自我认知
JOURNAL OF PUBLIC POLICY & MARKETING
IF
4.7
2025-02-06
0
PRE
AI
Wolfgang Messner; Tatum Greene; Josephine Matalone
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The Human Superiority Effect in Advice Taking: A Multimethod Exploration and Implications for Policy Makers and Governmental Organizations
建议采纳中的人类优越效应:一项多方法探索及其对政策制定者和政府组织的启示
JOURNAL OF PUBLIC POLICY & MARKETING
IF
4.7
2025-02-06
0
PRE
AI
Manhui Jin; Zhiyong Yang; Traci L. Freling; Narayanan Janakiraman
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Buy! Buy! Buy!-How Multilevel Marketing Companies Pressure Their Participants to Buy Their Products
买!买!买!——多层次营销公司如何向其参与者施压购买其产品
JOURNAL OF PUBLIC POLICY & MARKETING
IF
4.7
2025-01-24
0
PRE
AI
Claudia Groß; Dirk Vriens
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Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content
营销中的体验叙事:生成式AI与人类内容的比较
JOURNAL OF PUBLIC POLICY & MARKETING
IF
4.7
2025-01-23
1
PRE
AI
Yingting Wen; Sandra Laporte
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Generative AI Solutions to Empower Financial Firms
生成式AI解决方案赋能金融企业
JOURNAL OF PUBLIC POLICY & MARKETING
IF
4.7
2024-12-31
1
PRE
AI
Shashank Shaurya Dubey; Vivek Astvansh; Praveen K. Kopalle
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