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Marketing Intelligence and Planning

IF
论文数29
被引数5
期刊论文 29
发表时间
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Are you talking to me?: Product anthropomorphized messaging and persuasion您是在对我说话吗？：产品拟人化信息传递与说服
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delete2025-09-08
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PREAI
deleteHsuan-Hsuan Ku; Yi-Tiang Shiu
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Role of CSR perceptions in building customer engagement企业社会责任感知在构建客户参与度中的作用
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delete2025-08-26
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PREAI
deleteSudeepta Pradhan; Abhishek Mishra; Makhmoor Bashir; Sunny Bose
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Business ties and effectuation for radical innovation in small firms: the moderating role of competitive aggressivenessM.H. Karami, M. Abdouss, M. Kalaee, O.M. Jazani, A. Zamanian, 《功能化碳量子点在纳米生物成像中的应用：综述》，Bionanoscience. 15 (2025) 1–23.
deleteMarketing Intelligence & Planning
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delete2025-08-25
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PREAI
deleteMasoud Karami; Mokter Hossain; Omid Hashemi; Nikan Mehrara
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Does obsolescence risk matter for smartwatch adoption?淘汰风险对智能手表的采用有影响吗？
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delete2025-08-14
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PREAI
deleteBurak Borulu; Fulya Acikgoz; Orhan Celiker; Mehmet Cem Bölen
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Mapping out digital luxury marketing: a systematic review and future research agenda绘制数字奢侈品营销图谱：一项系统综述与未来研究议程
deleteMarketing Intelligence and Planning
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delete2025-08-13
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PREAI
deleteChristine Ye
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Alleviating the interaction distrust of AI services: the moderating effect of sustainable development orientation缓解AI服务的交互不信任：可持续发展导向的调节作用
deleteMarketing Intelligence and Planning
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delete2025-08-12
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PREAI
deleteZhihua Ding; Teng Sun; Yupeng Mou
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Building followers’ loyalty in social commerce: influencers’ perspectives and theoretical insights from social presence and media richness theory
deleteMarketing Intelligence and Planning
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delete2025-08-11
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PREAI
deleteFang-Yi Lo; Muhammad Dliya’ul Haq; Yuan-Yi Shen
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Innovation reputation and market capitalization: the moderations of firm size, industry, and asset efficiency创新声誉与市场资本化：企业规模、行业及资产效率的调节作用
deleteMarketing Intelligence and Planning
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delete2025-08-06
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PREAI
deleteArilova Randrianasolo; Alexey V. Semenov
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Managing channel conflicts: how do expert power and reward power contribute?
deleteMarketing Intelligence and Planning
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delete2025-08-06
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PREAI
deleteSushant Kumar
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Service presentness in enhancing services interaction flow服务临场性在增强服务交互流程中的作用
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delete2025-07-24
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PREAI
deleteHarriman Samuel Saragih
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Is green the new gold? Green branding and its state-of-the-artBhardwaj, S.; Chopra, R.; Lim, W.M.; Kumar, S. 《绿色是新的黄金吗？绿色品牌建设及其前沿状态》。Mark. Intell. Plan. 2025, 即将出版。 [Google Scholar] [CrossRef]
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delete2025-06-26
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PREAI
deleteSeema Bhardwaj; Ritika Chopra; Weng Marc Lim; Satish Kumar
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Social media fatigue among university students: a configural modeling of stressors and distractions大学生社交媒体疲劳：压力源与干扰的配置模型分析
deleteMarketing Intelligence and Planning
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delete2025-06-19
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PREAI
deleteWalid Chaouali; Houssem Edine Nasr; Arch G. Woodside; Afef Khalil; Sihem Ben Saad
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Insights from customers’ chats with bots and human agents与聊天机器人和人工代理的顾客聊天所获得的见解
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delete2025-06-10
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PREAI
deleteVivek Astvansh
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Ethical marketing: a review and research agenda
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delete2025-06-05
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PREAI
deleteOmkar Dastane; Eugene Cheng-Xi Aw; Juan Carlos Fandos-Roig; Javier Sánchez-García
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Shopping in the metaverse: role of enjoyment from the perspective of information system success model元宇宙购物：基于信息系统成功模型中的愉悦感作用
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delete2025-06-03
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PREAI
deleteShuman Wang; Zeran Zhang; Yajing Yin; Chunlin Yuan
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Customer experience of co-creation vs co-destruction in retailing: the role of key moments throughout the customer journey零售业中共创与共毁的客户体验：客户旅程中关键节点的角色
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delete2025-06-03
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PREAI
deleteMuhammad Farrukh Abid; Sara Quach; Amjad Shamim; Park Thaichon; Junaid Siddique
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The effects of salesperson involvement on training design: identifying necessary conditions for exceeding sales quota销售人员参与对培训设计的影响：识别超越销售配额所必需的条件
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delete2025-05-30
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PREAI
deleteRichard Conde; Cameron Sumlin; Lucille Pointer
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The influence of rating scale formats on customer evaluation and perceived review helpfulness: empirical evidence from field and experimental studies评分量表格式对顾客评价和感知评论有用性的影响：来自实地研究和实验研究的实证证据
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delete2025-05-27
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PREAI
deleteJong Min Kim; Mina Jun; Jeongsoo Han
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Mobile app engagement: scale development, validation and empirical test移动应用参与度：量表开发、验证与实证检验
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delete2025-05-23
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PREAI
deleteSneha Rose George; Manoj Edward; Joshy Joseph
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Enhancing effectiveness of public service advertisements: the role of mortality salience and negative message framing提升公共服务广告的效果：死亡思维凸显和负面信息框架的作用
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delete2025-05-23
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deletePreetha Menon; Rajat Roy; Giridhar Ramachandran; Rhea Roy
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