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Journal of International Marketing 封面图

Journal of International Marketing

IF4.2
论文数27
被引数2899
期刊论文 27
发表时间
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Cross-Country Evaluation of Livestream Shopping Affordances: Interactivity, Gamification, and Personalization in Western Countries and China跨国评估直播购物功能：西方国家与中国的互动性、游戏化和个性化
deleteJournal of International Marketing
IF4.2
delete2026-10-15
delete0
PREAI
deleteMichele Girotto; Fatema Kawaf
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Cross-Border Tensions in Creative Service Delivery on Global Professional Digital Platforms全球专业数字平台上创意服务交付中的跨境紧张关系
deleteJournal of International Marketing
IF4.2
delete2026-09-18
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PREAI
deleteEkaterina Nemkova; Fabian Bartsch; Zsófia Tóth
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Governance in Global Sharing Economy Platforms: A Transaction Cost Perspective全球共享经济平台的治理：交易成本视角
deleteJournal of International Marketing
IF4.2
delete2026-09-04
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PREAI
deleteShankar Ganesan; Aric Rindfleisch; Avishek Lahiri
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Strategic Patterns of Cross-Border Platform-Mediated Pricing: Evidence from Global Game Distribution跨境平台中介定价的战略模式：来自全球游戏分销的证据
deleteJournal of International Marketing
IF4.2
delete2026-08-21
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PREAI
deleteTomohiro Murakami; Mitsuo Yoshida
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Measuring Business-Process Distance with Large Language Models使用大型语言模型测量业务流程距离
deleteJournal of International Marketing
IF4.2
delete2026-07-12
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PREAI
deleteWolfgang Messner
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Consumer Resilience Across Heterogeneous Markets: A Multilevel and Temporal Analysis of Preparation, Response, and Recovery异质市场中消费者韧性的多层级和时序分析：准备、响应与恢复
deleteJournal of International Marketing
IF4.2
delete2026-07-12
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PREAI
deleteKemalettin Ağizan
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What Makes a Product Cool? Consumer Perceptions of Product Coolness Across Three Cultures是什么让产品变得酷？跨三种文化的消费者对产品酷度的感知
deleteJournal of International Marketing
IF4.2
delete2026-04-25
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PREAI
deleteGratiana Pol; Eden Yin; Gerard J. Tellis
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EXPRESS: Does Country-Level Advertising Spending Influence Consumer Credit? International EvidenceEXPRESS：国家层面广告支出是否影响消费者信贷？国际证据
deleteJournal of International Marketing
IF4.2
delete2026-04-24
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PREAI
deleteS. Cem Bahadir; Berrak Bahadir; Neven Valev
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EXPRESS: Unconventional lettering or “made in” labels? The influence of implicit versus explicit country-of-origin cues on consumers’ willingness to payEXPRESS：非传统字体设计或“制造地”标签？原产国隐含与明确提示对消费者支付意愿的影响
deleteJournal of International Marketing
IF4.2
delete2026-04-17
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PREAI
deleteMaria Gabriela Montanari; Adamantios Diamantopoulos; Udo Wagner; Luisa Klara Bell
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Dynamic Capabilities Framework: Prospects and Limitations for Advancing International Marketing Knowledge and Practice动态能力框架：推动国际市场营销知识与实务的展望与局限
deleteJournal of International Marketing
IF4.2
delete2026-04-15
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PREAI
deleteS. Tamer Cavusgil; Seyda Z. Deligonul
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Trademark Rights: The Impact of Joining the Madrid Protocol on International Marketing Alliances商标权：加入马德里议定书对国际营销联盟的影响
deleteJournal of International Marketing
IF4.2
delete2026-04-05
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PREAI
deleteSatish Jayachandran; Alexander Krasnikov
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What Is International Marketing? A Look at the Present, the Future, and New Initiatives in JIM什么是国际营销？审视当下、未来以及JIM中的新举措
deleteJournal of International Marketing
IF4.2
delete2026-01-08
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PREAI
deleteAyşegül Özsomer
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Juggling Markets and Products: How Does Ambidexterity Impact Export Performance?
deleteJournal of International Marketing
IF4.2
delete2025-12-05
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deleteOAAI
deleteAna Catarina Cadima Lisboa; Dionysis Skarmeas; Matthew J. Robson
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Executive Insights in the Age of AI and Global Disruption: Navigating Change, Technology, and Strategy人工智能与全球动荡时代的执行洞察：驾驭变革、技术与战略
deleteJournal of International Marketing
IF4.2
delete2025-12-03
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PREAI
deleteGary Gregory; Yuli (Rita) Li; Vijay Solanki
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Generative AI for Video Translation: Consumer Evaluation in International Markets生成式AI用于视频翻译：国际市场的消费者评估
deleteJournal of International Marketing
IF4.2
delete2025-11-23
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deleteRisqo Wahid; Jiseon Han; Nizar Fauzan; Heikki Karjaluoto
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Marketplace Sovereignty Under Threat: A Research Curation on Marketplace Actors in Turbulent Times市场主权面临威胁：动荡时期市场参与者的研究精选
deleteJournal of International Marketing
IF4.2
delete2025-11-20
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PREAI
deleteGülen Sarial-Abi; Aulona Ulqinaku
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The Journal of International Marketing on Consumer Vulnerability, Social Class, and Resilience《国际营销杂志》关于消费者脆弱性、社会阶层和韧性
deleteJournal of International Marketing
IF4.2
delete2025-09-29
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deleteVasileios Davvetas
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Expanding Trust Repair Theory Through Renqing: Reflections on通过人情扩展信任修复理论：反思
deleteJournal of International Marketing
IF4.2
delete2025-09-24
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PREAI
deleteShaoming Zou
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Commentary on Cui et al. (2025): Restoring Trust with Heart—Renqing, Relational Norms, and Cultural Intelligence in B2B Marketing对崔等人（2025）的评论：以心复信——同理心、关系规范与文化智力在B2B营销中的作用
deleteJournal of International Marketing
IF4.2
delete2025-08-03
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PREAI
deleteHean Tat Keh
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Institutional Distances and International E-Commerce Firms’ Standardization of Online Offers and Services制度距离与国际电子商务企业的在线产品和服务标准化
deleteJournal of International Marketing
IF4.2
delete2025-07-01
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PREAI
deleteAdrian Schuetz; Bernhard Swoboda
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