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Health Marketing Quarterly

IF1.6
论文数14
被引数
期刊论文 14
发表时间
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Trust in public health campaigns: A comparative analysis of India's polio and COVID-19 vaccination drives公共卫生运动中的信任：印度脊髓灰质炎和COVID-19疫苗接种活动的比较分析
deleteHealth Marketing Quarterly
IF1.6
delete2026-03-01
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PREAI
deleteTeeli, Asrar Ahmad; Hussain, Sajad
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Mapping the research landscape of mobile health applications: A systematic review and bibliometric analysis移动健康应用研究领域的图谱绘制：一项系统综述和文献计量分析
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IF1.6
delete2026-02-01
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PREAI
deleteDelen, Ezgi; Ilter, Burcu
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Personas: A market segmentation approach to describe physical activity behavior in autistic populations using the capability, opportunity, motivation, behavior (COM-B) framework基于能力、机会、动机、行为（COM-B）框架的具身体现法：一种用于描述自闭症人群身体活动行为的市场细分方法
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IF1.6
delete2026-02-01
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PREAI
deleteParsons, Katherine; Payne, Simon; Wallace, Joanne; Holt, Nigel
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Does informational social media use negatively impact preventive behavior during the COVID-19 pandemic? The moderating roles of citizens' scientific knowledge and trust in science信息性社交媒体使用是否对新冠疫情期间的预防行为产生负面影响？公民科学知识和对科学的信任的调节作用
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IF1.6
delete2026-02-01
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PREAI
deleteSchnittka, Oliver; Bohn, Ricarda; Ahrholdt, Dennis C.; Dragin-Jensen, Christian
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Editorial: Designing equity: Reframing health marketing for sustainable social impact编者按：设计公平：为可持续社会影响重塑健康营销
deleteHealth Marketing Quarterly
IF1.6
delete2026-01-02
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PREAI
deleteParkinson, Joy
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Can AI be a trusted counselor? How AI counseling builds psychological empowerment and compliance intention人工智能能否成为可信赖的咨询师？人工智能咨询如何构建心理赋权和依从性意向
deleteHealth Marketing Quarterly
IF1.6
delete2026-01-01
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PREAI
deleteLee, Won-jun; Shin, Seungjae; Shin, Luke Y.
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Customer-to-customer value co-creation and value co-destruction practices in social media health communities社交媒体健康社区中的顾客间价值共创与价值共毁实践
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IF1.6
delete2026-01-01
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deleteSaxena, Sumit; Zhu, Xia; Kataria, Sonia
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Blending emotion and logic in health messaging strategy: Audience perception of message appeals in anti- and pro-vaccination memes将情感与逻辑融入健康信息策略：受众对反疫苗和亲疫苗表情包中信息诉求的感知
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IF1.6
delete2025-11-01
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PREAI
deleteCrawford, Elizabeth Crisp; Thomas, Laura E.; Yakubova, Muhabbat; Anderson, Murphy
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Factors Driving Continuous Intention to Use Telemedicine in the Post-COVID-19 Era: An Integrated HBM and UTAUT Approach后疫情时代推动持续使用远程医疗意向的因素：基于整合健康信念模型和科技接受模型的研究
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IF1.6
delete2025-11-01
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PREAI
deleteShin, Seungjae; Lee, Won-jun
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Gen Z and Safe Sex Practices: Drivers of Condom Purchase Intention in an Emerging CountryZ世代与安全性行为：新兴国家避孕套购买意向的驱动因素
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IF1.6
delete2025-11-01
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PREAI
deleteCao, Viet Quoc; Trinh, Nhung; Tang-Le, Hung Thanh
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The value of visible work: Operational transparency in digital healthcare interfaces可见工作的价值：数字医疗界面中的运营透明度
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IF1.6
delete2025-10-01
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PREAI
deleteAnderson, Sidney; Anderson, Jeffrey; Nguyen, Carlin A.
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Cognitive Blind Spots: An Exploration of How Belief Perseverance Influences Organic Food Perceptions
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IF1.6
delete2025-10-01
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PREAI
deleteDarrat, Aadel A.; Darrat, Mahmoud A.
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Customer-centric co-creation value for vulnerable populations in digital healthcare
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IF1.6
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PREAI
deleteWardani, Suciati Mega; Balqiah, Tengku Ezni; Astuti, Rifelly Dewi
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Analyzing the barriers and motivators associated with the adoption of health-care apps among the rural population分析农村人口采用医疗保健应用程序的障碍和动机
deleteHEALTH MARKETING QUARTERLY
IF0
delete2025-09-01
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PREAI
deleteYadav, Rambalak
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