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Journal of Political Marketing

IF1.7
论文数14
被引数
期刊论文 14
发表时间
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Developing a Model of Joyful Political Campaign: Integrating Social Marketing Paradigm into Political Marketing开发愉悦政治竞选模型：将社会营销范式整合到政治营销中
deleteJournal of Political Marketing
IF1.7
delete2026-03-01
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PREAI
deleteAji, Hendy Mustiko; Fadhilla, Hanifa Nur
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Vice-Presidential Candidate Characteristics and Selection: Does Candidate Brand Awareness Matter?副总统候选人特征与选拔：候选人品牌知名度是否重要？
deleteJournal of Political Marketing
IF1.7
delete2026-02-01
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PREAI
deleteTutu-Boahene, Bernard
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Branding the Vote: The Strategic Role of Candidate Image in Political Marketing on Social Media为投票塑造品牌：候选人形象在社交媒体政治营销中的战略作用
deleteJournal of Political Marketing
IF1.7
delete2026-01-01
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PREAI
deleteMoslehpour, Massoud; Shalehah, Anita; Pham, Van Kien; Walawalkar, Ankita Manohar
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Television and Digital Advertising in the 2024 U.S. Presidential Campaign2024年美国总统竞选中的电视与数字广告
deleteJournal of Political Marketing
IF1.7
delete2026-01-01
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PREAI
deleteFowler, Erika Franklin; Ridout, Travis N.; Franz, Michael M.; Kim, Yujin; Zhang, Meiqing; Floyd, Breeze; Olienikov, Pavel
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Executing a Personal PoliticalBranding Campaign from Within Government: The Case of the UK Finance Minister Rishi Sunak and Social Media (2020-2022)在政府内部执行个人政治品牌化运动：以英国财政部长Rishi Sunak和社交媒体（2020-2022）为例
deleteJournal of Political Marketing
IF1.7
delete2026-01-01
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PREAI
deleteGarland, Ruth
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An Overview of Media Coverage Shifts Before and After the 2024 U.S. Presidential Election2024年美国大选前后媒体覆盖变化概述
deleteJournal of Political Marketing
IF1.7
delete2026-01-01
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PREAI
deleteLokmanoglu, Ayse D.; Gupta, Ananya; Hemmila, Tess; Jadoon, Amira; Knijnenburg, Bart; Perliger, Arie
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Examining TikTok's Sport Sponsorship Strategy: Content Creation and Amplification in the Global North考察TikTok的体育赞助策略：全球北方的内容创作与放大
deleteJournal of Political Marketing
IF1.7
delete2025-12-01
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PREAI
deleteBurton, Nicholas; Naraine, Michael L.
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Engaging Voters Via Celebrity Politician Strategy: A Multi-Group Analysis通过名人政治家策略吸引选民：一项多群体分析
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IF1.7
delete2025-12-01
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PREAI
deleteBouNassif, Maya A.
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The Impact That Political Social Media Marketing Causes on Young Portuguese Voters: A Quantitative Study About Voting Intentions政治社交媒体营销对葡萄牙青年选民的影响：一项关于投票意向的定量研究
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IF1.7
delete2025-12-01
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PREAI
deleteAzevedo, Francisca Goncalves; Salomao, Miriam
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Exploring the Dynamics of Digital and Social Media Marketing by Political Parties: Organic Posts vs. Paid Advertising on Meta Platforms探索政党数字与社交媒体营销的动态：Meta平台上的有机帖文与付费广告
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IF1.7
delete2025-12-01
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PREAI
deleteMochla, Vagia; Tsourvakas, George; Stoubos, Iakovos
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Voters' Perceptions of and Preferences for Political Party Brands: Evidence from South Africa选民对政治党派品牌及其偏好的认知：来自南非的证据
deleteJournal of Political Marketing
IF1.7
delete2025-11-01
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PREAI
deleteChuchu, Tinashe; Koopman, Aaron; Rankapole, Bohlale
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The Global Evolution and Expansion of Political Consultancy: A Systematic Literature Review政治咨询的全球演变与扩张：一项系统文献综述
deleteJournal of Political Marketing
IF1.7
delete2025-10-01
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deleteRanjan, Ashwini; Upadhyay, Ashwani Kumar
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Socioeconomic Stratification and Political Marketing Micro-Targeting Effectiveness: Evidence from Venezuelan Municipal Elections社会经济分层与政治营销微观定位有效性：来自委内瑞拉市政选举的证据
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IF1.7
delete2025-10-01
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deletede la Puente, Mario A.; Rico, Heidy; Londono, Tatiana; Torres, Jose; Guzman, Hernan
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Guest Editorial: The New Managing Editor for Asia客座编辑：亚洲新任管理编辑
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IF0
delete2025-09-01
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PREAI
deleteNewman, Bruce I.
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