logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回期刊详情
R

REVISTA BRASILEIRA DE MARKETING

IF
论文数30
被引数
期刊论文 30
发表时间
delete
Proposition and validation of a hierarchical consumer-based brand equity model基于消费者的品牌资产分层模型的提出与验证
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-04-01
delete0
PREAI
deleteMourad, Aiman Ibrahim; Serralvo, Francisco Antonio
delete分享
delete收藏
Understanding customers' Reactance towards Neo Bank理解客户对数字银行的反感
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-04-01
delete0
PREAI
deleteGarg, Nitin; Sahu, Ganesh Prasad
delete分享
delete收藏
Motherhood and adolescence: an analysis of consumer vulnerability in a context of dual vulnerability母职与青少年：双重脆弱背景下消费者脆弱性的分析
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-04-01
delete0
PREAI
deleteVitor, Ana Carolina; Leite, Ramon Silva
delete分享
delete收藏
Omnichannel retailing and customer trust as predictors of purchase intention in latin american retail全渠道零售和客户信任作为拉丁美洲零售中购买意向的预测因素
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-04-01
delete0
PREAI
deleteVerdesoto, German Jazmany Zambrano
delete分享
delete收藏
Omnichannel solution applied in customer service channels of a financial institution in Brazil巴西某金融机构客户服务渠道中的全渠道解决方案应用
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-04-01
delete0
PREAI
deleteRibeiro, Gabriela de Paula; Cappellozza, Alexandre; Pinochet, Luis Hernan Contreras
delete分享
delete收藏
Slow beauty consumption: proposition of an attitude and behavior scale慢速美容消费：态度和行为量表的构建
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-04-01
delete0
PREAI
deleteBraga, Nubia Costa de Almeida; Leocadio, Aurio Lucio; Melo, Francisco Vicente Sales; Ladeira, Rodrigo
delete分享
delete收藏
Transformative Service Research: knowledge structure of the field and directions for future research变革性服务研究：该领域知识结构与未来研究方向
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-04-01
delete0
PREAI
deleteBatista, Karen; Batista, Leonardo Ferreira; de Farias, Salomao Alencar; Limongi, Ricardo; de Abreu, Nelsio Rodrigues
delete分享
delete收藏
Market myth and consumption resignification: A study on women's domestic work市场神话与消费再定义：关于女性家务劳动的研究
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-04-01
delete0
PREAI
deleteLeite, Isadora Clotilde de Siqueira; Quintao, Ronan Torres
delete分享
delete收藏
Rethinking the university-student relationship in Morocco: a qualitative analysis of value co-creation重新思考摩洛哥大学与学生的关系：价值共创的定性分析
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-04-01
delete0
PREAI
deleteReda, Lharti
delete分享
delete收藏
The influence of trust on the intention to use sharing economy services信任对使用共享经济服务意愿的影响
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-04-01
delete0
PREAI
deletePivetta, Natalia Pavanelo; Scherer, Flavia Luciane; Soares, Soraya de Souza
delete分享
delete收藏
Examining the influence of omnichannel retail consumer experience on offline and online word of mouth dynamics考察全渠道零售消费者体验对线下和线上口碑动态的影响
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-04-01
delete0
PREAI
deleteMachio, Helio Augusto; Spanhol, Caroline Pauletto; Araujo, Elton Gean; Mores, Giana; Trevizan, Vitor Miguel; Ferreira, Mariana da Luz; Dal Moro, Leila
delete分享
delete收藏
Centennials' happiness and sustainable packaging: A TPB approach to consumer behaviour千禧一代的幸福与可持续包装：基于计划行为理论（TPB）的消费行为研究
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-04-01
delete0
PREAI
deleteHernandez-Arteaga, Lorena Gabriela; Martinez-Arvizu, Orlando Josue; Salazar-Altamirano, Mario Alberto; Galvan-Vela, Esthela; Ochoa-Hernandez, Magda Lizet
delete分享
delete收藏
Market Orientation, Brand Positioning, and Brand Reputation in Higher Education Institutions: conceptual integration through bibliometrics高等教育机构中的市场导向、品牌定位与品牌声誉：基于文献计量的概念整合
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-01-01
delete0
deleteOAAI
deleteBucheli-Sandoval, Julian Eduardo
delete分享
delete收藏
Marketing and positioning strategies of industrialized foods labeled as homemade and handmade in Brazil巴西工业化食品标注为家庭制作和手工制作时的营销与定位策略
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-01-01
delete0
deleteOAAI
deleteFalco, Thais Silva; Menezes, Camila Carvalho
delete分享
delete收藏
Personalized Instagram Ads and purchase intention: a theory of planned behavior approach to creativity, value, and authenticity个性化Instagram广告与购买意愿：基于计划行为理论对创意、价值与真实性的研究
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-01-01
delete0
PREAI
deleteUl Haq, Inam; Mazhar, Bilal; Maqsood, Fatima
delete分享
delete收藏
Good practices in experimental research实验研究中的良好实践
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-01-01
delete0
deleteOAAI
deleteChammas, Cristiane Benedetti; Hernandez, Jose Mauro Da Costa
delete分享
delete收藏
Understanding, planning, and analyzing a discrete choice experiment: How to do it?离散选择实验的理解、规划与分析：如何实施？
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-01-01
delete0
deleteOAAI
deleteBarbosa, Eduardo Campana
delete分享
delete收藏
Symbolic production and cultural reproduction of electronic games consumption as a sporting practice电子游戏消费作为体育实践中的象征性生产与文化再生产
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-01-01
delete0
deleteOAAI
deleteSenra, Karin Borges; Vieira, Francisco Giovanni David
delete分享
delete收藏
Effects of Spiritual Well-Being on the Consumer Experience of symbolic spiritual products灵性福祉对象征性灵性产品消费体验的影响
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-01-01
delete0
deleteOAAI
deleteTorres, Euzilene dos Santos; Ardigo, Carlos Marcelo; Limberger, Pablo Flores; Boaria, Francieli
delete分享
delete收藏
Market Orientation, Brand Positioning, and Brand Reputation in Higher Education Institutions: conceptual integration through bibliometrics高等教育机构中的市场导向、品牌定位和品牌声誉：基于文献计量学的概念整合
deleteREVISTA BRASILEIRA DE MARKETING
IF0
delete2026-01-01
delete0
deleteOAAI
deleteBucheli-Sandoval, Julian Eduardo
delete分享
delete收藏