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Journal of the Association for Consumer Research

IF
论文数28
被引数1
期刊论文 28
发表时间
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What Leads to Longer Word of Mouth Discussion?是什么导致口碑讨论更长？
deleteJournal of the Association for Consumer Research
IF0
delete2026-04-01
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PREAI
deleteBoghrati, Reihane; Berger, Jonah
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Beyond Words: Foreign-Language Use Increases the Perceived Social Presence of AI Service Chatbots超越语言：外语使用增加了AI服务聊天机器人的感知社会存在感
deleteJournal of the Association for Consumer Research
IF0
delete2026-04-01
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deleteSaile, Katharina; Huttl-Maack, Verena
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Redundancy in Visual-Verbal Word of Mouth: How Photos Increase Visual Language Use视觉-语言口碑中的冗余：照片如何增加视觉语言的使用
deleteJournal of the Association for Consumer Research
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delete2026-04-01
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deleteCeylan, Gizem; Diehl, Kristin
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Language as Means and Ends: How Generative Artificial Intelligence Automates, Amplifies, and Reinvents Language in Marketing语言作为手段和目的：生成式人工智能如何在营销中实现语言的自动化、放大和革新
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delete2026-04-01
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deleteReimann, Martin; Kronrod, Ann
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I Am Versus I Do: How Using First-Person Copular Versus Verbal Identity-Referencing Phrases Affects Identity-Related Behavior我思与我为：使用第一人称系动词与动作动词的身份指涉短语如何影响与身份相关的行为
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delete2026-04-01
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deleteKettle, Keri L.; Reed II, Americus; Morgan, Carter; Tinlin, Vanessa; Garg, Rohan
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Unpacking Sixty Years of Research on Foreign Languages in Advertising: Inspiration from Linguistics for Consumer Language Research解读六十年来关于广告中外国语言的研究：语言学对消费者语言研究的启示
deleteJournal of the Association for Consumer Research
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delete2026-04-01
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deleteHornikx, Jos; Van Meurs, Frank
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More Than Words: Linguistic Research in Marketing超越文字：市场营销中的语言学研究
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delete2026-04-01
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deleteKronrod, Ann; Moore, Sarah; Verlegh, Peeter
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How Word Reversibility Impacts Judgment Confidence词语可逆性如何影响判断自信
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delete2026-04-01
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deleteMaimone, Giulia; Karmarkar, Uma R.; Amir, On
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Right Back at You: How Reciprocal Compliments Affect Interpersonal Impressions
deleteJournal of the Association for Consumer Research
IF0
delete2026-04-01
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deleteZhou, Xin; Daniels, Michelle E.; Samper, Adriana
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Methodological Options for Collaborative Understanding of Impoverished Consumers贫困消费者协作理解的方法论选择
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delete2026-01-01
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deleteHill, Ronald Paul; Mazvancheryl, Sanal
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Critical Connections: Understanding the Complexities of Cross-Sector Collaborations for Transformative Social Impact关键连接：理解跨部门协作以实现变革性社会影响的复杂性
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delete2026-01-01
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deleteUpadhyaya, Shikha; Houston, H. Rika
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Through the Lens: Reclaiming Place Brand Image with the First Nations People of the Goulburn Murray透过镜头：与古尔本马利地区原住民合作重塑地方品牌形象
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delete2026-01-01
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deleteEvans, Jody; Bridson, Kerrie
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The Collaborative Edge: Multi-Stakeholder Partnerships for Dynamic Societal Impact协作边缘：多利益相关方伙伴关系以实现动态社会影响
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delete2026-01-01
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deleteHutton, Martina
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Collaborative Environments in Inherently Fragile Ecosystems在固有脆弱生态系统中的协作环境
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deleteOng, L. Lin; Nungsari, Melati; Agarwal, Charu
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The Stories We Tell Ourselves About Ourselves: A Narrative-Based Intervention to Shape Aspects of Identity我们讲述给自己的关于自身的故事：一种基于叙事的干预以塑造身份的方面
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delete2026-01-01
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deleteHamby, Anne; Heller, Brooke; Pakala, Krishna; Jankowski, Eric; Lowenthal, Patrick
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The Student-Led Digital Wellness Initiative: A Collaborative Approach to Increase Digital Wellness in High Schools学生主导的数字健康倡议：一种在高中提升数字健康水平的协作方法
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delete2026-01-01
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deleteSousa, Ellen Campos; Garcia-Collart, Tessa
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Is Value Cocreation a Privilege? A Call for Collaborative Action in the Marketplace价值共创是一种特权吗？呼吁市场中的协作行动
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deleteEkpo, Akon E.; Thornton, Ladonna M.
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We're All in This Together: Collaborative Approaches to Create Societal Impact我们都在同一条船上：创造社会影响的协作方法
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deleteBublitz, Melissa G.; Peracchio, Laura A.
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Cultivating a Collaborative Giving Mindset培养协作式捐赠心态
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deleteBublitz, Melissa G.; Peracchio, Laura A.; Davis, Brennan; Du, Katherine M.; Escalas, Jennifer Edson; Gallo, Inigo; Gloukhovtsev, Alexei; Hansen, Jonathan; Miller, Elizabeth G.; Wiener, Hillary J. D.
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Of Photographs, Souvenirs, and Ticket Stubs: When Do Consumers Desire Mementos During an Experience?论照片、纪念品与车票存根：消费者在体验过程中何时渴望纪念品？
deleteJOURNAL OF THE ASSOCIATION FOR CONSUMER RESEARCH
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delete2025-10-01
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deleteChu, Charlene K.; Shu, Suzanne B.
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