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Spanish Journal of Marketing-ESIC

IF5.3
论文数28
被引数
期刊论文 28
发表时间
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Market orientation in higher education: a student-focused scale validation高等教育中的市场导向：以学生为中心的量表验证
deleteSpanish Journal of Marketing-ESIC
IF5.3
delete2026-05-01
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PREAI
deleteBucheli-Sandoval, Julian Eduardo; Casadiego-Alzate, Rodolfo
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From natural cues to brand trust: the role of green values and pride从自然线索到品牌信任：绿色价值观和自豪感的作用
deleteSpanish Journal of Marketing-ESIC
IF5.3
delete2026-05-01
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PREAI
deleteDas, Manoj; Goyal, Kirti
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Sustainable tourism in the age of digitalization: how metaverse, engagement and well-being influence responsible travel choices数字化时代的可持续旅游：元宇宙、参与度和幸福感如何影响负责任的旅行选择
deleteSpanish Journal of Marketing-ESIC
IF5.3
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PREAI
deleteKhan, Tariq Iqbal; Qayyum, Abdul; Ali, Muhammad; Jamil, Raja Ahmed
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Wow! you're so cool! Does anthropomorphism affect brand coolness perceptions?拟人化是否会影响品牌酷感感知？
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IF5.3
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PREAI
deleteTiwari, Amit Anand; Kumar, Rajeev; Singh, Baljeet
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Brand activism and consumer involvement: a mixed-method study on a digital ad campaign品牌行动主义与消费者参与：一项关于数字广告活动的混合方法研究
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IF5.3
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PREAI
deleteAzap Oztemel, Eda; Becan, Cihan
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Elucidating continued usage of mobile wallets application from the lens of extended expectation-confirmation model从扩展期望-确认模型的角度解释移动钱包应用的持续使用
deleteSpanish Journal of Marketing-ESIC
IF5.3
delete2026-05-01
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PREAI
deleteSingh, Pankaj Kumar; Jaiswal, Deepak; Yousaf, Anish
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Revisiting online privacy concern in predicting user coping behavior: systematic review, conceptual framework, and research agenda重新审视在线隐私关注在预测用户应对行为中的作用：系统综述、概念框架和研究议程
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IF5.3
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PREAI
deleteSong, Xi; Liu, Matthew Tingchi; Quintal, Vanessa; Lai, Yuyuan Kylie
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Brand heritage: bridging the past and future through a systematic literature review and research agenda品牌传承：通过系统文献综述和研究议程连接过去与未来
deleteSpanish Journal of Marketing-ESIC
IF5.3
delete2026-04-01
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PREAI
deleteCastillo-Villar, Fernando Rey
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Why omnichannel shoppers adopt - or resist - AR try-on: a behavioural reasoning perspective为什么全渠道购物者会采用或抵制AR试穿：基于行为推理的视角
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IF5.3
delete2026-04-01
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PREAI
deleteSharma, Neha; Sajid, Muhammed; Dutta, Nirankush
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How streamer attributes shape buying behaviors through emotional trust and viewer engagement流注属性如何通过情感信任和观众参与塑造购买行为
deleteSpanish Journal of Marketing-ESIC
IF5.3
delete2026-04-01
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PREAI
deleteLinh, Mai Thi Thuy; Na, Nguyen Tran Le; Thanh, Pham Tien; Thinh, Pham Vu
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Green apparel and Generation Z's purchase intention: the moderating role of eWOM绿色服装与Z世代购买意向：电子口碑的调节作用
deleteSpanish Journal of Marketing-ESIC
IF5.3
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PREAI
deleteMathur, Smriti; Tewari, Alok; Shrivastava, Avinash K.; Sharma, Preeti
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Phygital marketing: transforming engagement and satisfaction of the Indian digital nativesphygital营销：转变印度数字原住民的参与度和满意度
deleteSpanish Journal of Marketing-ESIC
IF5.3
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PREAI
deleteLuthra, Anchal; Dixit, Shivani; Singh, Anamica; Garg, Seema
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The influence of Electronic Word-of-Mouth (eWOM) on museum visit intention: an application of the IAM and IACM models电子口碑（eWOM）对博物馆参观意愿的影响：IAM和IACM模型的应用
deleteSpanish Journal of Marketing-ESIC
IF5.3
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deleteAzuara-Grande, Alberto; Sarmiento-Guede, Jose Ramon; Garcia-de-Blanes-Sebastian, Maria; Corral-de-la-Mata, Daniel
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Limited-edition packaging and brand type effects on consumer outcomes限量版包装和品牌类型对消费者结果的影响
deleteSpanish Journal of Marketing-ESIC
IF5.3
delete2026-02-01
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deleteJamil, Raja Ahmed; Qayyum, Abdul; Shah, Adnan Muhammad; Lee, KangYoon
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Examining the motivations of Tik Tok use on consumer-related brand online activities on (COBRAs) and purchase intentions via TikTok among generation Z考察Tik Tok使用动机对Z世代消费者相关品牌在线活动（COBRAs）和通过TikTok进行购买意向的影响
deleteSpanish Journal of Marketing-ESIC
IF5.3
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PREAI
deleteSantos-Corrada, Maria; Flecha-Ortiz, Jose A.; Lopez-Gonzalez, Evelyn; Dones-Gonzalez, Virgin; Cortina-Mercado, Melissa
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Thematic evolution of green marketing over the past decades过去几十年来绿色营销的主题演变
deleteSpanish Journal of Marketing-ESIC
IF5.3
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deleteSarwar, Muhammad; Loureiro, Sandra Maria Correia
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Time pressure and shopping behaviour in retailing: a review and research agenda零售业中的时间压力与购物行为：综述与研究议程
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IF5.3
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PREAI
deleteSarkar, Bibek Guha; Mehta, Ritu
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The role of smart technologies in shaping tourist experience智能技术在塑造游客体验中的作用
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IF5.3
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deleteSan Martin, Hector; Collado, Jesus; Herrero, Angel
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Examining the role of parasocial interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis (nov, 10.1108/SJME-08-2024-0233, 2025)考察拟社会互动在产生从众效应中的作用：一项平行中介和多组分析（nov, 10.1108/SJME-08-2024-0233, 2025）
deleteSpanish Journal of Marketing-ESIC
IF5.3
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PREAI
deleteNadroo, Z. M.; Jayawardena, N. S.; Naqshband, M. A.; Thaichon, P.
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Understanding AR adoption: consumer motivations, barriers, and occupational differences理解AR采纳：消费者动机、障碍及职业差异
deleteSpanish Journal of Marketing-ESIC
IF5.3
delete2025-12-01
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PREAI
deleteChauhan, Sumedha; Goyal, Sandeep; Mukhopadhyay, Sandip
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