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JOURNAL OF PUBLIC POLICY & MARKETING

IF4.7
论文数68
被引数45
期刊论文 68
发表时间
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A World Turned Upside Down: Public Policy and Marketing Research in a New Era of Engagement一个颠倒的世界：参与新时代的公共政策与营销研究
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-10-19
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PREAI
deleteMelissa G. Bublitz; Stacey R. Finkelstein
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Striving for Dignity: Everyday Struggles of Subsistence Entrepreneurs in Nonempathic Marketplaces追求尊严：非共情市场环境中维持生计型创业者的日常生活斗争
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-09-23
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PREAI
deleteSarthak Mohapatra; Srinivas Venugopal; Ramendra Singh
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The Myth of the Average Consumer: Toward a Neuropluralist Understanding of Consumer Behavior平均消费者的神话：迈向消费者行为神经多元的理解
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-08-21
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PREAI
deleteJane E. Machin; Ann M. Mirabito; Josephine Go Jefferies; Sabine Boesen Mariani; Simona Radu; Nadina Luca; Riikka Murto; Mine Üçok Hughes; Melea Press; Raisa T. Zaman; Mark Kay; Patty Douglas; Vanessa S. Kleinheinz
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Research that Matters: A Field Guide for Policy Impact具有重要意义的研穵：政策影响实践指南
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-08-10
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PREAI
deleteJeremy Kees; Beth Vallen
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Make It Stick: The Role of Alternative Activities in Reducing Smartphone Usage让记忆更持久：替代性活动在减少智能手机使用中的作用
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-08-09
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PREAI
deleteQuang Duc Pham; Jeeva Somasundaram; Laura Zimmermann
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Merger Control: Assumptions, Predictions, and Real-World Customer Outcome并购控制：假设、预测和现实世界客户结果
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-07-20
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PREAI
deleteChristina Öberg
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Financial Advice to Financial Well-Being: The Mediating Role of Financial Self-Efficacy金融建议到财务健康：金融自我效能的中介作用
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-07-20
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PREAI
deleteDaniel Fernandes; Richard G. Netemeyer; Dee Warmath
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Buyer Power in Advertising: Healthy Food Pays More for Visibility广告中的买方权力：健康食品为提高曝光度支付更多
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-07-07
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PREAI
deleteDeivis Nicolas Guzman-Tordecilla; Antonio J. Trujillo; Andres I. Vecino-Ortiz; Manuel Hermosilla
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Implied Uses of Modern Sporting Rifles in Manufacturers’ Print Advertising制造商印刷广告中现代运动步枪的暗示用途
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-07-07
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PREAI
deleteAimee Dinnín Huff; Michelle Barnhart; Brett C. Burkhardt
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EXPRESS: The Perfect Storm: The Marketplace Conduction Model of Consumer Vulnerability (MCM-CV)EXPRESS：完美风暴：消费者脆弱性的市场传导模型（MCM-CV）
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-06-16
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PREAI
deleteElizabeth Crosby; Natalie Ross Adkins; J.D. Daniel VanSant; Christine M. Manno; Maayan Malter; Ariadne Kapetanaki; Elizabeth T. Gratz; Elena Elkanova; Ashley Deutsch; Mark Buschgens
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A Transformative Agenda for Digital Inclusion: Unpacking the Institutional Dynamics of Algorithmic Systems数字化转型议程：解析算法系统的制度动态
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-06-10
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PREAI
deleteLinda Tuncay Zayer; Robert Alfonso Arias; Akon E. Ekpo; Katherine Sredl; Jenna Drenten
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Bridging the Digital Divide: Why Inclusive Technology Is a Market Necessity and Opportunity弥合数字鸿沟：为何包容性技术是市场必需和机遇
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-06-10
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PREAI
deleteJenny van Doorn; Jana Holthöwer; Esther Metting
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Beyond Representation: Inclusive Marketing as Market Access超越表现：包容性营销作为市场准入
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-06-10
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PREAI
deleteTodd Pezzuti; Jinjie Chen; Mauricio Mittelman
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Reclaiming Digital Inclusion as Collective Market Practice重塑数字包容性作为集体市场实践
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-06-10
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PREAI
deleteBernardo Figueiredo; Torgeir Aleti; Diane Martin; Mark Buschgens; Glen Wall
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AI for All or for the Privileged Few? Inequality Risks in Global Education人工智能是为了所有人还是少数特权者？全球教育中的不平等风险
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-06-10
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PREAI
deleteShrihari Sridhar; Adithya Pattabhiramaiah; Muzeeb Shaik
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Expanding and Enriching Marketing (and Management) Research, Education, and Practice Through Subsistence Marketplaces通过维持生计市场拓展和丰富营销（及管理）研究、教育与实践活动
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-06-10
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PREAI
deleteMadhu Viswanathan
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Marketplace Inclusion Across the Consumer Journey: A Five-Stage Framework消费者旅程中的市场包容性：一个五阶段框架
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-06-10
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PREAI
deleteJiaqian Wang; Angela Y. Lee
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Academic Courage in a Politicized Marketplace: How Evidence-First Race Research Can Move Policy (and Markets) Forward在政治化的市场中展现学术勇气：以证据为先的种族研究如何推动政策（及市场）发展
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-06-10
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PREAI
deleteSterling A. Bone; Glenn L. Christensen; Kaelyn N. Loveless
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The Limits of the Law: Reimagining Marketplace Accessibility法律的局限：重塑市场可及性
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-06-10
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PREAI
deleteVanessa M. Patrick; Byung Cheol Lee; Seungmin Nam; Tracy Rank-Christman; Justin Katusak
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Inclusion from the Borderlands: A Border-Thinking Praxis for Reorienting Marketing Research, Education, and Practice边缘地带的包容：一种重新定位营销研究、教育和实践的边缘性思维实践
deleteJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
delete2026-06-10
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PREAI
deleteAdriana Guedes Arcuri; Jannsen Santana; Isabela Carvalho de Morais; Karin Brondino-Pompeo; Maíra Magalhães Lopes; Luciana Velloso
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