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Journal of Marketing Management

IF3
论文数98
被引数
期刊论文 98
发表时间
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Never mind the bollocks: beyond the institutionally marginalised position of the critical (aka “punk”) marketing Scholar无需理会胡言乱语：超越机构边缘化地位下的批判（又称“朋克”）营销学者
deleteJournal of Marketing Management
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delete2026-10-26
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PREAI
deleteCraig J. Thompson
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J’accuse Marketing; I will, I will, I will or to infinity and beyond营销我控诉；我愿意，我愿意，我愿意，或超越无限
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deletePierre McDonagh
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Beyond Critique, and towards a collective criticism超越批判，走向集体批评
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deleteOlga Kravets
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Beyond conformism: for solidarity and counter-accountability超越顺从主义：为了团结和反向问责制
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deleteMark Tadajewski; Matthew Higgins
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We are not here to consume: a commentary on Charitsis and Bradshaw我们并非在此消费：对Charitsis和Bradshaw的评论
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deleteChris Miles
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A feminist perspective on the need for critical marketing: a commentary on beyond critique: for a subversive marketing scholarship从女性主义视角看批判性营销的必要性：对《超越批判：为颠覆性营销学》的评论
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deleteAndrea Prothero; Linda Tuncay Zayer; Susan Dobscha
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Marx is dead, punk is dead, and critical marketing is not feeling particularly well either马克思已逝，朋克已亡，批判性营销也感觉不太妙
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deleteVassilis Charitsis; Alan Bradshaw
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Towards marketing and learning otherwise: ‘beyond critique’ as whole迈向营销与学习：将“超越批判”视为整体
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deleteAlex Faria
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Subversive marketing scholarship: what is its purpose?颠覆性营销学术研究：它的目的是什么？
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deleteCarlos Diaz Ruiz
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Subversion, consequences and critical marketing颠覆、后果与关键营销
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ESG media buzz and firm performance: the moderating effect of firms’ strategic emphasisESG媒体报道热度与企业绩效：企业战略重点的调节作用
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deleteYuyan Wei; Haoze Chen; Xuecong Lu; Lei Huang; Devashish Pujari
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Workers of the marketing department, unite!…and other musings from the critical marketing department faculty lounge市场营销部门的员工，团结起来！……以及来自批判性市场营销系教员休息室的沉思
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deleteDetlev Zwick
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Undoing the imperial theory industry废除帝国理论工业
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deleteRohit Varman
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On subversion as method: towards marketing metaphysics作为方法的颠覆：迈向营销形而上学
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deleteAlessandro Graciotti
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The catalytic academic-community partnership: impactful marketing research through long term engagement催化性的学界-社区伙伴关系：通过长期参与产生影响力的市场营销研究
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deleteBeth Leavenworth DuFault; John W. Schouten
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Unveiling the impact of visual and textual sugar content reinforcement: an empirical investigation on purchase intentions and soda consumption揭示视觉和文本糖含量强化的影响：一项关于购买意愿和碳酸饮料消费的实证研究
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deleteStéphanie Verfay; Marie-Claire Wilhelm; Laurie Balbo
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Designing transformative customer experiences设计变革性客户体验
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deleteEline Jongmans; Florence Jeannot; Maud Dampérat
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‘You don’t want to be sat on a sticky seat’: a Q-methodological foraging analysis of pub consumer choice“你不想坐在黏糊糊的椅子上”：一项关于酒吧消费者选择的Q方法觅食分析
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deleteVictoria K. Wells; Nadine Waehning
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Five stages of trust building: the importance of humour and games in building relationships with vulnerable consumers建立信任的五个阶段：幽默和游戏在建立与弱势消费者关系中的重要性
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deleteKat Rezai; Reika Igarashi; Elaine Mercer-Jones; Jamie Thompson; Paul Naughton; Nathalia Tjandra
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Why am I (not) being targeted? Conceptualising the intersectional complexities of cancel culture and future research agenda为何被（未）针对？概念化“取消文化”的交叉复杂性及未来研究议程
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deleteGeorgia Wastell; Alison M. Joubert; Amelie Burgess; Sally Rao Hill
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