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Marketing Theory

IF2.8
论文数59
被引数6
期刊论文 59
发表时间
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The somatic pendulum: Embodied seasonality and the ontological limits of consumer desire躯体摆：具身季节性与消费者欲望的本体论界限
deleteMarketing Theory
IF2.8
delete2026-11-04
delete0
PREAI
deleteAnthony Beudaert
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Do we agree on what marketing agility is? Examining its nature and the distinct roles of its components我们是否对营销敏捷性的定义达成共识？考察其本质及其各组成部分的不同作用
deleteMarketing Theory
IF2.8
delete2026-10-16
delete0
PREAI
deleteMoe Khant-Thu; Vasilis Theoharakis; Andrey Pavlov
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Reconceptualizing inclusion and exclusion in marketing theory: Insights from Wilkerson’s Caste framework在营销理论中重新概念化包容与排斥：基于Wilkerson种姓框架的见解
deleteMarketing Theory
IF2.8
delete2026-10-13
delete0
PREAI
deleteTânia Veludo-de-Oliveira; Lena Cavusoglu; Brooke M. Reavey; Susan Dobscha; Michael Saren
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Power, interdependencies, and the service exclusion of young neurodiverse children: A parental perspective权力、相互依赖性及年轻神经多样性儿童的服务排斥：父母视角
deleteMarketing Theory
IF2.8
delete2026-09-28
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PREAI
deleteSajith Siriwardana; Gaurangi Laud; Rajesh Rajaguru
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Beyond human-centered marketing: Rethinking market relationships as technocultural infrastructures超越人类中心营销：将市场关系重新思考为技术文化基础设施
deleteMarketing Theory
IF2.8
delete2026-09-25
delete0
PREAI
deleteRobert V. Kozinets
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Living with nothingness: Consumer intentionality and meaning-making in the no-where place与虚无共处：无所在之地的消费者意向性与意义构建
deleteMarketing Theory
IF2.8
delete2026-09-13
delete0
PREAI
deleteRui Wang; Scott Jones
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The promise of dwelling – Affective encounters with ‘not yet’ data居住的潜力——与“尚未”数据的情感遭遇
deleteMarketing Theory
IF2.8
delete2026-09-07
delete0
PREAI
deleteVictoria Rodner; Jing Yuan; Stephanie O’Donohoe
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Time: The gift that keeps on giving时间：一份持续给予的礼物
deleteMarketing Theory
IF2.8
delete2026-09-05
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PREAI
deleteSheila Malone; Caroline Tynan; Sally McKechnie
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About love and algorithms: Navigating the logics of contemporary dating关于爱与算法： 探索当代约会逻辑
deleteMarketing Theory
IF2.8
delete2026-09-04
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PREAI
deleteStefania Masè; Alisa Minina Jeunemaître; Jamie Smith
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The future of marketing theory营销理论的未来
deleteMarketing Theory
IF2.8
delete2026-08-25
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PREAI
deleteRohit Varman; Andreas Chatzidakis; Finola Kerrigan
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Centring the curated margins: Exclusionary inclusion as decolonial borderwork in First Nations art markets将筛选的边缘置于中心：在原住民艺术市场中，排斥性包容作为一种去殖民化的边界工作
deleteMarketing Theory
IF2.8
delete2026-08-25
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PREAI
deleteAi Ming Chow; Rohan Venkatraman
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The concept of market resilience: Towards a performative perspective市场韧性概念：迈向一种表现性视角
deleteMarketing Theory
IF2.8
delete2026-08-21
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PREAI
deleteBjörn Fischer; Nurgül Özbek; Susi Geiger
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Collective sensemaking in interactive value formation: A study of conversational agents互动价值形成中的集体意义构建：一项关于对话代理的研究
deleteMarketing Theory
IF2.8
delete2026-08-17
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PREAI
deleteAngelo Ranieri; Cristina Mele; Kristina Heinonen
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Markets, inequality, and poverty under finance capitalism金融市场、不平等与贫困
deleteMarketing Theory
IF2.8
delete2026-07-12
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PREAI
deleteGhazal Mir Zulfiqar
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Theorizing the consumerized: CCT beyond Maslow and towards post-anthropocentrism对消费者化的理论化：超越马斯洛，走向后人类中心主义
deleteMarketing Theory
IF2.8
delete2026-07-04
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PREAI
deleteSøren Askegaard
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‘Landgrabbing’ as a technology of market governance: Revealing and resisting spatio-temporal hegemony in digital markets“土地掠夺”作为一种市场治理技术：揭示并抵抗数字市场中的时空霸权
deleteMarketing Theory
IF2.8
delete2026-07-02
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PREAI
deleteSusi Geiger; Gianluca Chimenti
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Exploring atmospheres of consumption探索消费氛围
deleteMarketing Theory
IF2.8
delete2026-07-01
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PREAI
deleteVictoria Rodner; Christina Goulding; Rebecca Scott; Robin Canniford
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Decolonialism and marketing theory去殖民化与营销理论
deleteMarketing Theory
IF2.8
delete2026-07-01
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PREAI
deleteOlga Kravets; Marcus WIlcox Hemais
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Market system dynamics: Moral, ontological, and posthuman stakes市场系统动态：道德、本体论和后人类赌注
deleteMarketing Theory
IF2.8
delete2026-06-25
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PREAI
deleteMarkus Giesler; Eileen Fischer
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A tale of two markets: Exploring the spatiality of market controversies两个市场的故事：探索市场争议的空间性
deleteMarketing Theory
IF2.8
delete2026-06-22
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PREAI
deleteJosiane Fernandes; Teea Palo
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