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Journal of Marketing for Higher Education

IF2.1
论文数5
被引数1
期刊论文 5
发表时间
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From governance metrics to market signals: a sustainability-aligned Balanced Scorecard for private higher education groups从治理指标到市场信号：与可持续性对齐的私立高等教育集团平衡计分卡
deleteJournal of Marketing for Higher Education
IF2.1
delete2026-05-01
delete0
PREAI
deleteYan, Chunshun; Qian, Mengting; Chen, Songbai; Sun, Tianyi
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Exploring global trends in the perceived importance of marketing for the internationalization of HEIs探索高等教育机构国际化中营销重要性的全球趋势
deleteJournal of Marketing for Higher Education
IF2.1
delete2026-01-01
delete0
PREAI
deleteKeri, Anita; Marinoni, Giorgio
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Sustainability, rankings and legitimacy: tools of competitive advantage for academic and social efficiency in higher education institutions可持续性、排名和合法性：高等教育机构学术和社会效率的竞争优势工具
deleteJournal of Marketing for Higher Education
IF2.1
delete2026-01-01
delete0
PREAI
deleteMiotto, Giorgia; Blanco-Gonzalez, Alicia; Torres-Prunonosa, Jose
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Can student satisfaction rise as education quality declines? A comparative analysis of higher education students' satisfaction in times of disruption学生满意度能在教育质量下降时上升吗？——动荡时期的比较分析：高等教育学生的满意度
deleteJOURNAL OF MARKETING FOR HIGHER EDUCATION
IF2.1
delete2025-11-01
delete0
PREAI
deletePerez-Encinas, Adriana; Martinez-Vazquez, Alan; Souto-Otero, Manuel; Keri, Anita
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Conceptualizing nation branding in the field of higher education: a systematic literature review在高等教育领域构建国家品牌的概念：一项系统文献综述
deleteJOURNAL OF MARKETING FOR HIGHER EDUCATION
IF2.1
delete2025-10-01
delete0
PREAI
deleteKim, Min Ji; Bamberger, Annette
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