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International Journal of Internet Marketing and Advertising

IF1.9
论文数12
被引数
期刊论文 12
发表时间
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Evaluating the varied aspects of mobile advertising and its implications in the contemporary market - a systematic literature review评估移动广告的各个方面及其在当代市场中的影响——一项系统文献综述
deleteInternational Journal of Internet Marketing and Advertising
IF1.9
delete2026-01-01
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PREAI
deleteGera, Mudit; Batra, Dharminder Kumar; Tandon, Deepak
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Influencer marketing and health repercussions: a literature review on the impact of influencers on eating behaviour and body self-perception网红营销与健康影响：关于网红对饮食行为和身体自我认知影响的文献综述
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IF1.9
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PREAI
deleteSaiz, Belen Cambronero; Mayagoitia-Soria, Ana; Feijoo-Fernandez, Beatriz
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Influence of advertisement on buying behaviour and brand loyalty through brand awareness of consumers in rural areas with moderating effect of perceived quality农村地区消费者品牌认知对购买行为和品牌忠诚度的影响，以及感知质量的中介效应
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IF1.9
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PREAI
deletePrabhu, A. Sathiya; Ganapathi, R.
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Influence of perceived quality and value and brand image on buying behaviour of consumers in rural areas with moderating effect of perceived risk农村地区消费者购买行为中感知质量、感知价值与品牌形象的影响及感知风险的中介效应
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IF1.9
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deletePrabhu, A. Sathiya; Ganapathi, R.
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The influence of social media advertising on consumers' brand behaviour: a case of Malaysian Gen Y and Gen Z社交媒体广告对消费者品牌行为的影响：以马来西亚Y世代和Z世代为例
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IF1.9
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deleteWong, Brian Kee Mun; Chua, Jia Yi
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The impact of electronic word of mouth on online purchase intention of generation Z in Vietnam越南Z世代在线购买意向受电子口碑的影响
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IF1.9
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PREAI
deleteVien, Bui Van; Hung, Le Nguyen Duy; Dung, Le Van; Vi, Vu Huynh Mai; Phuong, Ha Anh
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A bibliometric analysis of historical background and future avenues for the spillover effect of electronic word of mouth on purchase intention电子口碑对购买意向溢出效应的历史背景和未来途径的文献计量分析
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IF1.9
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PREAI
deleteVerma, Kavita; Malhotra, Kapil
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Consumer choices in the food market: healthy and sustainable consumption食品市场中的消费者选择：健康与可持续消费
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IF1.9
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deletePredanocyova, Kristina; Sedik, Peter; Horska, Elena
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Generation Z charitable contributions: investigating the impacts of guilt, egoistic and statistical evidence ad appeals on trust and donation intentionsZ世代慈善捐赠：探究内疚感、利己主义和统计数据广告呼吁对信任和捐赠意愿的影响
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deleteAl-Wugayan, Adel A.
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Effects of website service quality on booking intentions in the hotel industry: the mediating role of e-customer satisfaction and e-customer trust网站服务质量对酒店行业预订意向的影响：电子客户满意度和电子客户信任的中介作用
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deleteMohammed, Mushref; Zhou, Shenbei
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The impact of conspicuous consumption posts on social media users' attitudes towards luxury brands社交媒体中炫耀性消费帖文对社会媒体用户对奢侈品牌态度的影响
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IF1.9
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deleteJia, Xiaofeng; Ahn, Soyeon
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Social media engagement and fear of travel: a premium hotel case study社交媒体参与度和旅行恐惧：豪华酒店案例研究
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IF1.9
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deleteGomez-Suarez, Monica; Veloso, Monica; Quinones, Myriam
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