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journal of product and brand management

IF
论文数18
被引数2
期刊论文 46
发表时间
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Guest editorial: Interpretive approaches to branding客座编辑文章：解释性方法与品牌研究
deletejournal of product and brand management
IF0
delete2026-03-12
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PREAI
deleteBernard Cova; Daniele Dalli
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Guest editorial: Understanding brand inclusivity客座编辑：理解品牌包容性
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delete2026-03-06
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deleteAchilleas Boukis; Tana Licsandru
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Community internal activism for CSR brand repositioning社区内部行动主义对CSR品牌再定位的影响
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delete2026-02-26
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PREAI
deleteCristina Longo; Fatima Regany
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Making a brand “inclusive” with consumers (end-users) and non-consumers (suppliers) participants for stakeholder well-being通过与消费者（终端用户）和非消费者（供应商）参与者共同打造“包容性”品牌，以促进利益相关者的福祉。
deletejournal of product and brand management
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delete2026-01-15
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deleteAmrita Bansal; Swati Sisodia; Varsha Jain
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The role of social media content creators in reputation repair: a netnographic study of Depp v. Heard社交媒体内容创作者在声誉修复中的作用：一项关于Depp v. Heard的网络民族志研究
deletejournal of product and brand management
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delete2026-01-12
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PREAI
deleteAnia Izabela Rynarzewska; Lubna Nafees; Kristine C. Johnson; Stephen LeMay; Marilyn Michelle Helms
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Age-friendly branding: a definition, review and framework for inclusivity适老化品牌建设：定义、综述与包容性框架
deletejournal of product and brand management
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delete2026-01-05
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PREAI
deleteMichael S. Mulvey; Dan Padgett; Linda Garcia
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How the coexistence of Christian brand values and LGBTQ community support influences brand authenticity perceptions基督教品牌价值观与LGBTQ社群支持共存对品牌真实性感知的影响
deletejournal of product and brand management
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delete2025-12-12
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PREAI
deleteJuliann Allen; Sabinah Wanjugu
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Fast fashion vs. Luxury fashion: who is better fitting with sustainable extension? The comparison of recycling and upcycling快时尚与奢侈时尚：谁更契合可持续扩展？回收与升级再造的比较
deletejournal of product and brand management
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delete2025-11-18
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PREAI
deleteTeng Jing; Guicheng Shi; Matthew Tingchi Liu; Mingxia Zhu
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From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands从独特性到消费者行为：品牌激情和品牌成瘾在大众奢华人类品牌中的中介作用
deletejournal of product and brand management
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delete2025-11-10
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deletePaula Rodrigues; Ana Brochado; Ana Sousa; Muhammad Junaid; Ana Pinto Borges
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Price volatility and brand alliance价格波动与品牌联盟
deletejournal of product and brand management
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delete2025-10-28
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deleteMinjoo Kim; Kevin E. Voss
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Nudging consumer engagement for food brands: a machine learning and visual framing-based typological approach通过机器学习和视觉框架的食品品牌消费者参与引导：一种基于类型学的方法
deletejournal of product and brand management
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delete2025-10-16
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deleteS. Lianbiaklal; Varisha Rehman
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The impact of brand inauthenticity on consumer emotional and behavioral responses品牌不真实对消费者情感和行为反应的影响
deletejournal of product and brand management
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delete2025-10-16
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deleteJessica Hoppner; Russell Abratt; Ryan White
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City branding’s influence on social media engagement: the cool factor城市品牌对社会媒体参与度的影响：酷因素
deletejournal of product and brand management
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delete2025-10-13
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deleteOAAI
deleteBruno Schivinski; Xiufang (Leah) Li; Abdullah M. Alahmari; Quynh Phuong Nguyen; Barbara Czarnecka; Sandra Maria Correira Loureiro
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Unlocking the nexus of internal brand knowledge, psychological contract, and employee brand identification: implications for customer-centric excellence解锁内部品牌知识、心理契约与员工品牌认同的关联：对以客户为中心的卓越绩效的启示
deleteJournal of Product & Brand Management
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delete2025-10-02
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deleteMukta Srivastava; Gordhan Kumar Saini; Jayanthi Thanigan; Manoj Motiani
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Bridging old and new: a comparison of the perceived value of firsthand and secondhand luxury among Millennials and Gen Z连接新旧：千禧一代和Z世代对一手与二手奢侈品感知价值的比较
deletejournal of product and brand management
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delete2025-10-02
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deleteLing Jiang; Nathalie Veg-Sala
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Cause-related marketing of luxury brands: does the global versus local scope matter?奢侈品品牌的因果营销：全球范围与本地范围是否有影响？
deletejournal of product and brand management
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delete2025-09-29
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deleteLing Jiang; Juan Shan; Annie Peng Cui
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Creating online brand advocates: the roles of consumer-brand commitment and monetary and non-monetary incentives创建在线品牌拥护者：消费者-品牌承诺以及货币与非货币激励的作用
deleteJournal of Product & Brand Management
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delete2025-09-26
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deleteRe-an Müller; Isaac Sewornu Coffie; Natasha De Klerk
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The solid past: visual stability of brand logos on consumer attitudes toward nostalgic brands实体过去：品牌标志的视觉稳定性对怀旧品牌消费者态度的影响
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delete2025-09-26
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deleteOAAI
deleteChunqu Xiao; Chenyu Wang; Yayu Zhou
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Facing the fear: leading global brands’ social media communication in times of crisis直面恐惧：全球领导品牌在危机时期的社交媒体沟通
deleteJournal of Product & Brand Management
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delete2025-09-19
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deleteSang-Eun Byun; Manveer Mann; Whitney Ginder
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Understanding employee advocacy through online reviews: a branding perspective通过在线评论理解员工拥护：一个品牌视角
deleteJournal of Product & Brand Management
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delete2025-09-16
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deleteAbishek Santhosh Raj; Varisha Rehman
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