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International Journal of Market Research

IF1.4
论文数39
被引数1942
期刊论文 40
发表时间
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When Skeptics Believe: How Proactive Sustainability Signals Build Brand Loyalty当怀疑者相信：前瞻性可持续性信号如何建立品牌忠诚度
deleteInternational Journal of Market Research
IF1.4
delete2026-09-01
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deleteZheng, Dingzhang; Tan, Yaxing
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How Scent Arousal Influences Consumers' Decision-Making: A Heuristic-Systematic Model Perspective气味唤醒如何影响消费者的决策制定：一个启发式-系统式模型视角
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IF1.4
delete2026-07-01
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deleteLi, Fangzhou; Chang, Xinyu; Yada, Katsutoshi; Yang, Shuai; Li, Zhen
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Ad Relevance vs. Skepticism: Explaining Avoidance and Purchase Intention广告相关性 vs. 怀疑态度：解释回避行为和购买意向
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IF1.4
delete2026-07-01
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deleteThi Kim Lien, Nguyen; Thi Thu Thuy, Nguyen; Duy Phuong, Nguyen
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Chatbot-Administered Surveys in Marketing: A Literature Review聊天机器人管理的市场调研：文献综述
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IF1.4
delete2026-07-01
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deleteZhao, Yingxue; Gao, Xiaoyi (Sylvia); Paas, Leo
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EveryWhen: An Australian Indigenous Knowledge System and MethodologyEveryWhen: 一个澳大利亚土著知识系统和方法论
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IF1.4
delete2026-03-01
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deleteRaciti, Maria M.; Gilbey, Kathryn; Manathunga, Catherine; Qi, Jing
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Multi-Dimensional Predictors of Sharing Platform Growth: A Machine Learning Study共享平台增长的的多维预测因子：一项机器学习研究
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IF1.4
delete2026-03-01
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deleteBong, Yang; Harvey, John; Nica-Avram, Georgiana; Smith, Gavin; Goulding, James
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Developing a Comprehensive Manipulation for the Construct Self-Brand Connection开发构建消费者自我-品牌联结的综合干预措施
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IF1.4
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deleteDatta, Partha Sarathi; Dubelaar, Chris
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When the Blockchain Breaks: Marketing Resilience in the Event of a Cryptocurrency Collapse当区块链崩溃时：加密货币崩盘事件中的营销韧性
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IF1.4
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deleteMa, Judy
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The Identity Informative Power of Activity Facilitating Purchases活动促进购买的信息身份识别能力
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IF1.4
delete2026-03-01
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deleteHawkins, Matthew A.; Thyroff, Anastasia
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Market Research in the Age of Generative AI: Opportunities and Challenges生成式人工智能时代的市场研究：机遇与挑战
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IF1.4
delete2026-02-01
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deleteSung, Billy; Pitardi, Valentina; Paas, Leo; Cartwright, Trixie
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Using Meta-Learners and Propensity Score Matching to Optimize Customer Retention利用元学习器和倾向性评分匹配优化客户留存
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IF1.4
delete2026-02-01
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deleteRuf, Felix; Handrich, Matthias
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AI to Improve the Qualitative Research Approach: A Methodological Contribution to the AOL MethodAI改进定性研究方法：对AOL方法的方法论贡献
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IF1.4
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deleteChamsi, Yassine; Couder, Julien; Valette-Florence, Pierre
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Diversity or Authenticity? How Black Consumers Perceive Fashion Representation黑人消费者如何看待时尚代表性：多样性还是真实性？
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delete2026-01-01
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deleteBardey, Aurore; Titiana, Amunkake; Terrelonge, Dion; Ntiamoah, Yvonne
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Reflexive Effects of Articulated Negative Word of Mouth on the Sender's Brand Hate and Future NWOM Intentions: Mediating Role of Brand Hate and Coping Mechanisms口碑负面信息对发送者品牌厌恶及未来NWOM意图的反射效应：品牌厌恶与应对机制的调节作用
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deleteChawdhary, Rahul; Ivanova, Anna; Chaudhary, Arslan
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The Influence of Sentiment and Emotion on Helpful Reviews: Machine Learning Analysis of Emotion Dynamics in Online Reviews情感和情绪对有用评论的影响：在线评论中情绪动态的机器学习分析
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delete2026-01-01
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deleteLee, Sanghyub John; Tipgomut, Pornchanoke; De Villiers, Rouxelle
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Methodological Maturity in the Data Definition Phase of Marketing Analytics: A Qualitative Analysis of 40 Stakeholders营销分析中数据定义阶段的方法论成熟度：40位利益相关者的定性分析
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deleteEsquerdeiro, Ignacio Gorostiza; Bujan-Carballal, David; Oyarbide-Zubillaga, Aitor
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Generative AI-Augmented Thematic Analysis生成式AI增强的主题分析
deleteINTERNATIONAL JOURNAL OF MARKET RESEARCH
IF1.4
delete2025-12-01
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deleteJayawardene, Vimukthi; Ewing, Michael T.
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How to Run a World Café: A Comprehensive Guide Using a Three-Phase Blueprint如何举办世界咖啡：一份使用三阶段蓝图的综合指南
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deleteKlatt, Annika; van Zeeland, Eveline; Henseler, Jorg
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Let's Talk About Sex: A Systematic Review of Sex-of-Interviewer Effects on the Survey Response让我们谈谈性：关于访谈者性别对调查问卷反应影响的系统综述
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deleteDardha, Sonila; Daikeler, Jessica; Thomas, Kathrin; Weiss, Bernd
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Effects of Embodied Interviewing Agents on Open Narrative Responses具身式访谈代理对开放式叙述回答的影响
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IF1.4
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deleteHohne, Jan Karem; Neuert, Cornelia; Claassen, Joshua
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