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Journal of Marketing Theory and Practice 封面图

Journal of Marketing Theory and Practice

IF5.3
论文数920
被引数4347
期刊论文 920
发表时间
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Effect of past relationship quality on brand hate: a serial mediation effect of perceived betrayal and blame attribution过去关系质量对品牌厌恶的影响：感知背叛和归咎于责的序列中介效应
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-10-29
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PREAI
deleteIsha Sharma; Kokil Jain; Vinod Kumar
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How and why do consumers radicalize?消费者如何以及为何激进化？
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-10-29
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deleteS. Umit Kucuk; David W. Stewart; Marc Sobel
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Beyond virtual reality: identifying functional and perceptual drivers of immersive negotiation training adoption in B2B sales超越虚拟现实：识别沉浸式谈判培训在B2B销售中采用的功能和感知驱动因素
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-10-19
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deleteOAAI
deleteStephanie Jordan; Maximilian Friess; Barbara Dannenmann; Jörg Westphal; Deva Rangarajan; Alexander H. Kracklauer
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Understanding ”Silver Sellers”: Workplace Social Inclusion, Eudaimonic Well-Being, and Sales Outcomes理解“银发销售人员”：职场社会包容、积极幸福感与销售结果
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-10-15
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PREAI
deleteSilvio Cardinali; Alessandro Romoli; Simone Severini
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Leveraging social media for proactive service performance: exploring the moderating role of digital selling environment and salesperson bricolage利用社交媒体提升主动服务绩效：探究数字化销售环境与销售人员即兴创造力的调节作用
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-10-12
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deleteAshish Kalra; Omar S. Itani
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Aye robot! When should(n’t) service providers say yes to humanoid robot frontline employees?机器人服务提供者何时应该（不应该）接受人形机器人作为一线员工？
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-10-05
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deletePavan Munaganti; Babu John-Mariadoss; Andrew W. Perkins
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The role of information cocoons in shaping consumer loyalty in e-commerce: a grounded theory study信息茧房在塑造电子商务消费者忠诚度中的作用：一项扎根理论研究
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-10-04
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deleteWenxin Wang; Xin Yan
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When AI speaks like us: the role of brand anthropomorphism in driving brand love and evangelism across developed and developing markets当AI像我们一样说话：品牌拟人化在推动品牌喜爱和拥护者行为中的作用，在发达和新兴市场中的比较
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-09-23
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deleteKhalid Hussain; Laeeq M. Khan; Muhammad Junaid; Ghanem Ayed Elhersh; Imran Khan
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The synergistic drivers of beverage brand value: marketing, R&D, and corporate social responsibility饮料品牌价值的协同驱动力：营销、研发和公司社会责任
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-09-22
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deleteXiujie Deng; Shunan Chen; Xuedong Liang
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Deciphering takeover premiums: what resources of target firms drive takeover premiums?解析收购溢价：目标企业的哪些资源驱动收购溢价？
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-09-15
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deleteDaoqin Han; Lixun Su; Kaiwen Zhang; Yuan Wen; Dong Liu
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The flow of sales-generated knowledge into the innovation discovery phase: enablers and barriers销售产生的知识流入创新发现阶段：促进因素与阻碍因素
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-09-11
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deleteKatariina Ylönen; Saara Julkunen; Anu Puusa
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Artificial intelligence in service: a commentary on AI-expressed emotions and customer’s trust dilemma服务中的人工智能：关于AI表达情感与顾客信任困境的评论
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-09-10
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deleteSarbani Mishra; Poonam Kumar; Saumyaranjan Sahoo; Raj Agnihotri
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Job meaningfulness in B2B salespeople: connecting salesforce control systems to B2B salesperson resilience and performanceB2B销售人员的工作意义：连接销售队伍控制系统与B2B销售人员的韧性及绩效
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-09-09
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deleteJonathan A. Barnes; Barron W. Brown; William B. Locander
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Industry clustering and the survival of minority-owned businesses: evidence from retail and hospitality sectors产业集群与少数族裔企业生存：来自零售和酒店业的数据证据
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-08-26
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deleteZhen Richard Tang; Robert D. Winsor; Chloe Myounghee Moon
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Rivals, retaliation and replacement brand preferences: ideology shapes consumer responses to misaligned brand activism竞争对手、报复与替代品牌偏好：意识形态塑造消费者对品牌行动主义错位的反应
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-08-23
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deleteKatharine Howie; Jessica Vredenburg; Rhiannon M. Mesler
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From an online shopping experience to online purchase intentions: do showroomers differ? A study of a brand-owned D2C e-commerce store从在线购物体验到在线购买意向：实体店体验者是否存在差异？——一项关于品牌自有D2C电子商务商店的研究
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-06-21
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deleteFrancesca Magno; Fabio Cassia; Christian M. Ringle
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Warned yet ignored: when customer guilt amplifies or attenuates negative word-of-mouth in group service settings警告却被忽视：在群体服务环境中，客户内疚感如何放大或减弱负面口碑
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-06-13
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deleteWolfgang Weitzl; Clemens Hutzinger
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Integrating socio-technical perspectives in digital transformations in sales: a research agenda在销售数字化转型中融入社会-技术视角：一项研究议程
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-06-11
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deleteNirosha Nilmini Sathiskumar; Poul Houman Andersen; Deva Rangarajan; Hamid Bekamiri
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Exploring cultural adaptability in AI-enabled marketing communications: the moderating role of technology readiness on consumer behavioral dynamics探索人工智能营销传播中的文化适应性: 技术准备对消费者行为动态的调节作用
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-06-09
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deleteVu Hiep Hoang; Quoc Dung Ngo; Thi Lan Huong Le
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The role of green self-identity in shaping recycling intentions among Gen Z: evidence from Chinese second-hand platform users绿色自我身份在塑造Z世代回收意愿中的作用：来自中国二手平台用户的证据
deleteJournal of Marketing Theory and Practice
IF5.3
delete2026-06-06
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deleteZiyi Hua; Minghao Huang; Qiuchao Li
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