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Journal of Current Issues and Research in Advertising

IF2.9
论文数189
被引数665
期刊论文 189
发表时间
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Inspired by “Greenfluencers”: Young People’s Use of Greenfluencers’ Content, Compensatory Green Beliefs, and Fashion Consumption受“绿色影响者”启发：年轻人的绿色影响者内容使用、补偿性绿色信仰与时尚消费
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-10-22
delete0
deleteOAAI
deleteAriadne Neureiter; Jörg Matthes
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Finding the Sweet Spot: A Curvilinear Approach to AI Touchpoints and Brand Love in Consumer Communication寻找最佳结合点：消费者沟通中人工智能触点与品牌喜爱度的曲线研究方法
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-10-22
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PREAI
deleteCoral Cenizo
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Matching Mega and Nano Influencers with Ad Messages: How Construal Fit Drives Processing Fluency and Brand Outcomes匹配巨量和纳米级影响者与广告信息：构念契合如何驱动加工流畅度和品牌结果
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-10-01
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deleteOAAI
deletePloypin Chuenterawong; Jeongwon Yang
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Understanding How Downward Mobility Affects Consumers’ Responses to Advertisements Appealing to Cultural or Economic Capital理解向下流动如何影响消费者对诉诸文化资本或经济资本的广告的反应
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-09-17
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PREAI
deleteWei-Fen Chen; Xue Wang; Ying-yi Hong
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Disclosure in AI-Generated Advertising: How Source Credibility Affects Consumer Purchase IntentionAI生成广告中的信息披露：来源可信度如何影响消费者购买意愿
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-09-03
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PREAI
deleteJie Chen; Eric Haley
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Natty or Juice: How Social Media Images and Videos Amplify Multifaceted Envy in Fitness Influencer Services Marketing健身达人服务营销中社交媒体图像和视频如何放大多维度的嫉妒心理
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-09-01
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PREAI
deleteSitan Li; Qinran Li
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The Impact of Message Framing on the Effectiveness of Corporate Social Responsibility (CSR) Advertising: Integrating Environmental and Social Dimensions消息框架对CSR广告效果的影响：整合环境和社会维度
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-08-18
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PREAI
deleteKyeongwon Kwon
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Tap Intention Toward Rewarded Mobile In-Game Banner Advertising: The Roles of Category-Based Contextual Fit and Reward Type点击意图与奖励型移动游戏内横幅广告：基于类别的情境匹配和奖励类型的作用
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-08-03
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PREAI
deleteYoshitomo Hatakeyama
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Do Virtual Influencers Need Self-Disclosure? Differential Effects on Parasocial Interaction Between Human and Virtual Influencers and the Moderating Role of Openness虚拟影响者需要自我披露吗？人类与虚拟影响者之间拟社会互动的差异效应及开放性的调节作用
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-07-15
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PREAI
deleteJeong Ah Yoo; Chang-Hoan Cho
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Sad but Still Engaging: Examining Sadness Appeal in Narrative Advertising on the audience’s Brand Attitude and Purchase Intention悲伤但依然吸引人：考察叙事广告中的悲伤诉求对受众品牌态度和购买意愿的影响
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-07-13
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PREAI
deleteQingyuan Yang; Yuan Sun
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Analyzing Engagement with Digital Transit Advertising in a Subway Station: From a Facial Recognition System Perspective分析地铁站数字交通广告的参与度：基于人脸识别系统的视角
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-04-01
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PREAI
deleteYim, Mark Yi-Cheon; Jang, Juwon; Yoo, Seung (Seung-Chul); Seo, Joo Hwan
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A Bibliometric Analysis of Biometric Methods in Advertising Research广告研究中生物识别方法的文献计量分析
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-03-01
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PREAI
deleteBaek, Tae Hyun; Park, Jooyoung; Li, Jia Heng; Yim, Mark Yi-Cheon
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Navigating the Dubbing Dilemma in MNC Advertising: Perspectives from Marketers and Tunisian Consumers Post-COVID-19后疫情时代跨国公司广告中配音困境的导航：营销者和突尼斯消费者的视角
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-02-01
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PREAI
deleteBen Yahia, Karim
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Open to Work, Closed to Opportunity? Digital Visibility and the Unspoken Codes of Creative Advertising Hiring开放求职，却错失良机？数字可见性与创意广告招聘中的未言明的规则
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2026-01-01
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PREAI
deleteMelendez-Rodriguez, Sarai
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Gender Perspectives on Parasocial Relationships with Social Media Beauty Influencers: Insights from China
deleteJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
delete2025-12-01
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PREAI
deleteQu, Jiayu Gina; Wang, Jinping
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The Last Chance Dance: The Interplay of Scarcity and Social Proof in Social Media Contest Messaging最后的舞蹈：稀缺性与社会认同在社交媒体竞赛信息中的相互作用
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2025-12-01
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PREAI
deletePark, Sun-Young; Yilmaz, Gamze
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Mixing Signals: Does Combining R&D and Advertising Intensity Shape or Undermine Innovation Reputation?混合信号: 研发和广告强度的结合会塑造或破坏创新声誉吗？
deleteJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
delete2025-12-01
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PREAI
deleteRandrianasolo, Arilova; Semenov, Alexey V.
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Exploring How Brand Use of Artificial Intelligence Influences Consumer Perceptions and Behavioral Intentions Through General AI Attitudes and Brand Transparency探索品牌使用人工智能如何通过一般的人工智能态度和品牌透明度影响消费者的感知和行为意图
deleteJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
delete2025-12-01
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PREAI
deletePierre, Louvins
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The Role of Sponsor Type and Guilt Appeal Intensity on Consumer Reactions to Anti-Drunk Driving Campaigns赞助商类型和愧疚诉求强度对消费者对反醉酒驾驶运动反应的影响
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2025-12-01
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PREAI
deleteYun, Chung In (hazel); Pounders, Kathrynn; Jin, Eunjoo
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I Can't Believe You Posted That, It's Offensive! Conceptualizing How Consumers Take Offense to Marketing Communications我无法相信你发布了那个，这太冒犯了！概念化消费者如何对营销传播感到冒犯
deleteJournal of Current Issues and Research in Advertising
IF2.9
delete2025-12-01
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PREAI
deleteHarrison, Paul J.; Williams, Janine L.; Ashill, Nicholas J.
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