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Australasian Marketing Journal 封面图

Australasian Marketing Journal

IF3.8
论文数304
被引数2591
期刊论文 304
发表时间
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The Impact of 360-Degree Video on Social Media Word of Mouth Intention in Luxury Hospitality: The Roles of Telepresence and Experience360度视频对奢侈品酒店社交媒体口碑意图的影响：临场感和体验的作用
deleteAustralasian Marketing Journal
IF3.8
delete2026-10-09
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PREAI
deleteMadhurima Deb; Sita Mishra; Saumya Verma
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Preventing Premature Disposal: How Personal Values Shape Consumer Disposal Decisions in a Circular Economy防止过早处置：个人价值观如何塑造循环经济中消费者的处置决策
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IF3.8
delete2026-09-24
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PREAI
deleteW.H. Thejani Madhuhansi; Lucie K. Ozanne; Joya A. Kemper; Ann-Marie Kennedy
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Connecting Customer and Employee Experiences through a Technologically-Mediated Knowledge Exchange通过技术中介的知识交流连接客户和员工体验
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IF3.8
delete2026-09-10
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deleteMai Nguyen; Ashish Malik; Antti Lönnqvist; Nhung Trinh; Tuan Phong Nham
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Harnessing AI-Powered Data Capabilities for Outside-In Marketing: A Qualitative Exploration利用人工智能驱动的数据能力进行外部视角营销：一项定性探索
deleteAustralasian Marketing Journal
IF3.8
delete2026-08-05
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deletePark Thaichon; Sara Quach; Nirma Sadamali Jayawardena; (Jenny) Dung Le
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Ethically Designing Customer and Employee Experiences in the Age of AI and Knowledge Automation在人工智能和知识自动化时代伦理设计客户与员工体验
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IF3.8
delete2026-07-26
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deleteSunanda Nayak; Ashish Malik; Pawan Budhwar
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E-tailers’ Technology Adaptation to Enhance New Customer Experience Amidst Crises: Implications and Research Agenda电商企业技术适应以提升危机中新客户体验：启示与研究议程
deleteAustralasian Marketing Journal
IF3.8
delete2026-07-23
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deleteDeepak Halan; Rituparna Basu; Park Thaichon
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Marketing Through People: A Mixed Method Study of How Well-Being-Oriented HRM Drives Customer Satisfaction via Employee Behaviour通过人进行营销：一项关于幸福导向型人力资源管理如何通过员工行为驱动顾客满意度的混合方法研究
deleteAustralasian Marketing Journal
IF3.8
delete2026-07-12
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deleteReeti Agarwal; Priyanka Malik; Abhishek Bhushan Singhal; Gábor Szabó-Szentgróti
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Influencing Influencer Marketing Research影响网红营销研究
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IF3.8
delete2026-07-03
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deleteLara Stocchi; Paul Harrigan
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Measuring Consumer Onboarding Experience (COBE) of Digital Product测量数字产品消费者入门体验（COBE）
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IF3.8
delete2026-07-03
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deleteJalaluddin Mondal; Somnath Chakrabarti; Sabyasachi Patra
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Inside the Story: How Narrative Structure Drives Customer Engagement Among Brand Users and Non-Users故事内部：叙事结构如何驱动品牌用户和非用户之间的客户参与
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IF3.8
delete2026-06-02
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deleteEmilie Gachassin; Catherine Prentice; Park Thaichon
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Bridging Distances: The Role of Growth Mindset and Psychological Safety in Enhancing Employee and Customer Experiences Across Work Arrangements跨越距离：成长型思维和心理安全感在提升不同工作安排下员工和客户体验中的作用
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IF3.8
delete2026-06-02
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deleteMai Nguyen; Yanzhe Yuan; Isaac Cheah; Liem Viet Ngo
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Beyond Transactions: Affordances, Emotions, and Place Attachment in Retail Spaces超越交易：零售空间中的可用性、情绪与场所依恋
deleteAustralasian Marketing Journal
IF3.8
delete2026-04-30
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deleteDaniela Spanjaard; Jessica Richards; Lynne Freeman; Lisa Rohanek
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Revisiting the Service-Profit Chain: A Conceptual Integration of Employee Experience and Engagement for the Contemporary Workforce重新审视服务-利润链：当代劳动力中员工体验与参与的概念整合
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IF3.8
delete2026-04-28
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deleteRamanathan Iyer; Ashish Malik; Mohan Thite; Sangita De
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Synthetic Scarcity and Its Discontent合成稀缺及其不满
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IF3.8
delete2026-04-09
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deletePatrick van Esch; Yuanyuan (Gina) Cui; Jerome Christia; Paul Clark; Christo Bisschoff; Colette Gallagher
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It Takes a Network and More: Athlete Activism and the Co-Creation of Athlete-Brand Meaning需要网络及其他：运动员行动主义与运动员-品牌意义的共创
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IF3.8
delete2026-03-24
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deleteMatthias Anderski; Rachel Fuller; Geoff Dickson; Ashleigh-Jane Thompson; Tim Ströbel
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Exploring How Young Consumers Construct Identities in Socially Restrictive Societies: Managing Impressions Through Fashion Clothing探索年轻消费者如何在社交限制性社会中构建身份认同：通过时尚服装管理印象
deleteAustralasian Marketing Journal
IF3.8
delete2026-03-20
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deleteMuhammad Abid; Aron O’Cass; Hormoz Ahmadi; Vida Siahtiri
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The Role of Social Media Influencers Attractiveness, Envy and Social Comparisons on Followers’ Prosocial Intentions社交媒体影响者吸引力、嫉妒和社会比较对粉丝利他意图的作用
deleteAustralasian Marketing Journal
IF3.8
delete2026-03-11
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deleteMarcela Moraes; Isaac Cheah; Mai Nguyen; Tareq Rasul
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Unleashing Positive Word-of-Mouth Through Brand Social Responsibility通过品牌社会责任激发正面口碑
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IF3.8
delete2026-03-09
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deleteLiem Viet Ngo; Xuan-Doanh Nguyen-Le; Trang Thi-Thuy Duong; Quan Ha Minh Tran; Nguyen Phong Nguyen; Gary Gregory; Quynh Thi Thuy Nguyen
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From Brands to Celebrities: How Para-Social Brand Interactions Relate to Positive WOM从品牌到名人：拟社会品牌互动如何与积极口碑相关联
deleteAustralasian Marketing Journal
IF3.8
delete2026-03-02
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deleteQuan Ha Minh Tran; Huynh Ba Chan Nhu; Widya Paramita; Trang Thi-Thuy Duong; Mai Nguyen; Gavin Northey; Tim Hall
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Virtual Social Influencer Scale Development and Validation: An Algorithmic Approach虚拟社会影响者量表的开发与验证：一种算法方法
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IF3.8
delete2026-02-27
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deletePatrick van Esch; Yuanyuan (Gina) Cui; Denni Arli; Brad Eskridge
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