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Journal of Brand Management 封面图

Journal of Brand Management

IF4.1
论文数485
被引数3242
期刊论文 485
发表时间
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Assessing CSR initiatives: towards the development of a net benefits scorecard评估企业社会责任倡议：构建净效益评分卡
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delete2026-04-01
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deleteHoeffler, Steve; Keller, Kevin Lane; Park, Kendall
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Walk the talk: role of credibility cues in consumer evaluation of brand activism across diverse socio-political contexts言行一致：可信度线索在消费者对品牌社会活动主义评价中的作用及不同社会政治背景的影响
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deleteByun, Sang-Eun; Mann, Manveer
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The resilient grass in the storm: brand resilience in uncertain contexts风暴中的坚韧之草：不确定情境下的品牌韧性
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deleteLi, Chunqing; Hao, Riyan
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Influence of celebrity endorsement on brand equity: the roles of credibility and brand identification名人代言对品牌资产的影响：可信度和品牌认同的作用
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deleteMillan, A.; Retamosa, M.; Carranza, R.
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The brand activism paradox: a recursive loop of risk and resolution品牌行动主义的悖论：风险与解决的递归循环
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deleteGuha, Mithila; Saka, Serkan
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Brand equity and corporate social irresponsibility: evidence from an emerging market品牌资产与企业社会责任缺失：来自新兴市场的证据
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deleteHou, Siyu; Guo, Zhaoyang; Sun, Xiaohui
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In search of mechanisms for influencer defence: the consequences of influencer credibility and authenticity探索影响者防御机制：影响者可信度与真实性的后果
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deleteWong, Amy; Hung, Yu-Chen
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'Why Do It?' Revoicing an iconic brand for an anxious generation为何这样做？为焦虑的一代重塑标志性品牌
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deleteInd, Nicholas; Eklund, Andreas Aldogan; Helmefalk, Miralem
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When stars fall: streamer fame, consumer retaliation, and brand spillover in product failure episodes当星星陨落：主播名人效应、消费者报复行为及产品失败事件中的品牌溢出效应
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deleteLiu, Rong; Wu, Di; Li, Siqi
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Rightsizing brand names: the effects of brand name length on brand name attitude and recognition品牌名称的优化：品牌名称长度对品牌名称态度和识别的影响
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deleteZee, Jesse Sebastian; Willems, Kim; Brengman, Malaika; Desmet, Timothy
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Trendy brands: what makes a brand perceived as trendy潮流品牌：是什么让一个品牌被感知为潮流
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deleteVieira, Jorge; Bicho, Marta
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When brand love is not enough: a conservation-feasibility account of switching under financial constraints当品牌热爱不足以支撑时：财务约束下转换的节约-可行性分析
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deleteAlyar, Pinar
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The predictive role of implicit brand equity measures across decision contexts隐式品牌权益指标在决策情境中的预测作用
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deleteKarantonis, Kosmo; Schnittka, Oliver; Limon-Calisan, Yonca; Riedel, Carolina
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How influencer stereotypes impact brand stereotypes: a multilevel perspective on stereotype content transfer影响者刻板印象如何影响品牌刻板印象：基于刻板内容转移的多层次视角
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deleteLeri, Ifigeneia; Florack, Arnd; Diamantopoulos, Adamantios; Arslanagic-Kalajdzic, Maja
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How negative publicity shapes consumer responses: the roles of country-of-origin and psychological contracts负面宣传如何塑造消费者反应：原产地效应和心理契约的作用
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deleteZhong, Shuai; Ji, Chunli; Prentice, Catherine; Liu, Peili; Ali, Faizan
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Phonetic, semantic, and phono-semantic methods of brand name translation: an eye-tracking study on Chinese consumers' perception语音、语义和语音-语义品牌名称翻译方法：基于中国消费者感知的眼动追踪研究
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deleteCui, Ying; Liu, Xiao
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The power of traditional culture: elevating brands through traditional cultural concepts in advertising传统文化的力量：通过广告中的传统文化概念提升品牌
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deleteLiu, Chenxu; Zhang, Zheng
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On the run for value: exploring the relevance of consumer goals for consumer relationships on brand flagship platforms追逐价值：探究消费者目标对品牌旗舰平台上消费者关系相关性的影响
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deleteSchewe, Marieke; Hegner, Sabrina; Schade, Michael; Gardewin, Ole; Burmann, Christoph
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Negative brand experiences in tourism: exploring how destination attributes lead to brand hate旅游中的负面品牌体验：探究目的地属性如何导致品牌厌恶
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deleteFarhat, Zeineb; Chaney, Damien; Khemakhem, Romdhane
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The role of storytelling in the branding of SMEs
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delete2025-11-01
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deleteFluhrer, Peter
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