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Journal of Marketing Analytics 封面图

Journal of Marketing Analytics

IF3.5
论文数386
被引数1174
期刊论文 386
发表时间
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How exchange sensitive consumers accept shrinkflation: exploring the moderating role of psychological inflexibility through cognitive appraisals易受交易影响的消费者如何接受收缩式通胀：探究认知评估中心理僵化性的调节作用
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deleteBok, Stephen; Shum, James; Lee, Maria
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LLM exposure and funnel erosion in consumer journeys: measuring journey compression and reordering in passive behavioral logsLLM暴露和漏斗侵蚀在消费者旅程中的作用：在被动行为日志中测量旅程压缩和重排序
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deleteVargo, Chris J.; Rahman, Shahed; Hopp, Tobias
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From endorsement to country image as a tourist destination: comparing fsQCA and logistic regression in sport celebrity analytics从代言到目的地国家形象：比较体育名人分析中的fsQCA与逻辑回归
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deleteRiquelme, Isabel P.; Vila, Natalia; Kuster, Ines; Mora, Elisabet
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Beyond sufficiency: identifying must-have and should-have drivers of private label brand loyalty超越充分性：识别自有品牌忠诚度的必备和应备驱动因素
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deleteKaroui, Sedki; Belaid, Samy; Fehri, Dorsaf
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Caught looking: pitfalls of data visualization in quick decision-making凝视陷阱：快速决策中数据可视化的误区
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deleteKistler, Justin T.; Wooten, Joel; Mumbower, Stacey; Galbreth, Michael
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Measuring the disruptiveness of conceptual papers in the field of marketing测量营销领域概念性论文的颠覆性
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deleteLee, Jennifer Jooyeon; Kim, Hyunuk
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Modeling user retention in service-oriented livestreaming: the role of IT affordances, parasocial interaction, and privacy concerns服务导向型直播中的用户留存建模：信息技术可用性、拟社会互动和隐私关注的作用
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deleteWu, Jianhua; Jiang, Nan; Xavier, Jesrina Ann
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Metrological uncertainty and the value of informative nulls in marketing research计量不确定性与营销研究中信息性零假设的价值
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deleteSarstedt, Marko
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Mastering the marketing mix: an empirical approach to strategically orchestrate the marketing mix across segments and competitors
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deleteMergner, Niklas; Bruggemann, Philipp; Olbrich, Rainer
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A data-driven analysis of post-adoption engagement and advocacy in the fintech loyalty ecosystem基于数据的金融科技忠诚度生态系统中采纳后参与度和倡导行为分析
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deleteAhmed, Waqas; Al-Zaeemi, Shehab Abdulhabib; Ali, Ahmed; Dwivedi, Yogesh K.
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Big data in consumer behavior research: a systematic review of data sources, analytical methods, and research questions大数据在消费者行为研究中的应用：数据来源、分析方法与研究问题的系统综述
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deleteLiu, Qiankun; Wang, Ruigang; Pareti, Muhabaiti; Castellini, Alessandra; Viaggi, Davide; Canavari, Maurizio
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Manufacturers' current omnichannel position: effect of digital channels on loyalty and the customer characteristics that demand digital channels制造商的当前全渠道定位：数字渠道对忠诚度的影响以及要求数字渠道的客户特征
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deleteKoizumi, Masaki; Kato, Takumi
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Multiple linear and logistic regression analysis: a SmartPLS 4 software tutorial多重线性与逻辑回归分析：SmartPLS 4软件教程
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deleteMargalina, Vasilica-Maria; Kreienbaum, Charlotte; Hair, Joseph F.; Becker, Jan-Michael; Ringle, Christian M.
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Artificial intelligence: what we know we'd like to know人工智能: 我们知道我们想知道的
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deletePetrescu, Maria; Krishen, Anjala S.
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Swap, tap, shop: how mobile apps are transforming the in-store shopping experience换购、体验、购物：移动应用如何改变店内购物体验
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deleteLee, Youngdeok (Young); Ha, Sejin; Jeong, So Won; Park, Jee-Sun
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Does mobile banking service quality matter? A two-staged structural equation modeling-artificial neural network approach (nov, 10.1057/s41270-024-00363-6, 2024)移动银行服务质量是否重要？基于两阶段结构方程建模-人工神经网络方法
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deletePokhrel, Laxman; Anup, K. C.; Shrestha, Binod Krishna
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Integrating marketing capabilities and CRM for social promotion: evidence from big data marketing analytics整合营销能力与CRM以促进社会化营销：来自大数据营销分析的证据
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deleteHaverila, Kai; Haverila, Matti; Zarea, Hadi
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The role of customer experience, engagement, and satisfaction on behavioral intention: reconfiguring loyalty mechanisms in regulated health services in an emerging market顾客体验、参与度和满意度对行为意图的作用：新兴市场中规范健康服务中重构忠诚机制的探讨
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deleteda Veiga, Claudimar Pereira; Bicalho, Luiza Peixoto; Drummond-Lage, Ana Paula; Lopes, Luis Felipe Dias; Su, Zhaohui; da Veiga, Cassia Rita Pereira
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From empathy to value: user-generated content inferred emotional intelligence in the context of second-hand clothing purchases online (sept, 10.1057/s41270-025-00442-2, 2025)从共情到价值：二手服装在线购买背景下用户生成内容推断的情感智能
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deleteSalciuviene, Laura; Seinauskiene, Beata; Lukauskas, Mantas; Dovaliene, Aiste; Gadeikiene, Agne; Banyte, Jurate
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Natural language processing to examine the mission statements of nonprofit brands: an empirics-first approach利用自然语言处理考察非营利品牌使命声明：一种以实证为先导的方法
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deleteLee, Jae Hwan; An, Jiyoon
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