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Journal of Advertising Research

IF2.4
论文数21
被引数2669
期刊论文 21
发表时间
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Did You Write This? Rethinking Authorship in the Age of AI你是否写了这个？——人工智能时代的作者身份再思考
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IF2.4
delete2026-04-03
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PREAI
deleteCampbell, Colin
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How Does Interacting with AI Versus Human Agents Influence Consumer Identity-Based Choices? The Roles of Distinctiveness and Assimilation Motives与人工智能相比与人类代理互动如何影响基于消费者身份的选择？独特性和同化动机的作用
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IF2.4
delete2026-03-01
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deleteGu, Yu; Zhou, Yimei
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The Limits of Brand Heritage in Luxury Advertising: Why Heritage-Based Storytelling May Fail for Certain Luxury Products奢侈广告中品牌传承的局限性：为何基于传承的故事叙述可能对某些奢侈产品失效
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IF2.4
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deleteBirau, Mia M.; Daub, Ann-Sophie; Costerousse, Caroline
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A Meta-Analytic Comparison of Human Influencers and Virtual Influencers Across Different Levels of Human-Likeness: Is Humanness More Persuasive?不同人类相似性水平下人类影响者与虚拟影响者的元分析比较：人性更具说服力吗？
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IF2.4
delete2026-02-01
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deleteChu, Tsz Hang; Looi, Jiemin; Liu, Dandan
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The 2026 JAR Research Priorities List: A Research Agenda for Advertising in the Age of AI2026年JAR研究优先事项列表：人工智能时代广告研究的议程
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IF2.4
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Exploring Celebrity Capital Life Cycle's Impact on Endorsement Effectiveness: How Stars Rise, Shine, and Fizzle for Familiar and Unfamiliar Brands探索名人资本生命周期对代言效果的影响：明星如何为熟悉和不熟悉品牌崛起、闪耀及陨落
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IF2.4
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deleteSharma, Pretty; Keel, Astrid L.; Roy, Subhadip
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The Power of Digital Creators: Bridging Industry and Academic Research on Creator-Driven Marketing Strategies数字创作者的力量：弥合创作者驱动营销策略的产业与学术研究
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IF2.4
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deleteFarrell, Justine Rapp; Sands, Sean; Ferraro, Carla
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How Influencer Type and Interest Appeals in Green Advertising Drive Pro-Environmental Behavior: The Moderating Role of Attribute Centrality影响者类型和绿色广告中的兴趣诉求如何驱动亲环境行为：属性中心性的调节作用
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IF2.4
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deleteSun, Jin; Wang, Hao; Yang, Jingshu
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Why Some Shoppable Ads Persuade: Expectancy Violations and Ad Value Across Streaming TV and Social Media为什么某些可购物广告具有说服力：流媒体电视和社交媒体中的预期违背与广告价值
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deleteJi, Alice; Nelson, Michelle R.; Sun, Ruiheng
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How Platform Personalization and Goal Framing Shape Incidental Brand Memory: Serendipity and Effort as Encoding Pathways Under Low Attention平台个性化与目标框架如何塑造偶然品牌记忆：低注意力下作为编码路径的偶然性与努力
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deleteWu, Ziyue; Gong, Yanping; Huang, Rong; He, Xiaoxing
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Rethinking Expectancy Disconfirmation in Consumer Responses to AI-Generated Creative Content重新思考消费者对AI生成创意内容反应中的期望确认
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deleteKarpinska-Krakowiak, Malgorzata (Mags); Bernritter, Stefan F.
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Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes引发或抑制品牌行动主义负面反应：信息类型如何差异化影响感知虚伪和消费者态度
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deleteMilfeld, Tyler; Peters, Courtney B.; Tatara, Jennifer H.
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Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough使用不熟悉线索来吸引多任务处理受众：给予注意力突破
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deleteKim, Heesoo; Cheon, Hongsik John
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How Persuasive Is Personalized Advertising? A Meta-Analytic Review of Experimental Evidence of the Effects of Personalization on Ad EffectivenessYeo, T. E. D., Chu, T. H., & Li, Q. (2025)。个性化广告的说服力如何？对个性化对广告效果影响实验证据的元分析综述。广告研究杂志，1–16。 [Google Scholar] [CrossRef]
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deleteYeo, Tien Ee Dominic; Chu, Tsz Hang; Li, Qiqi
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Ten Practical Tips to Help Your Papers Succeed at JAR (and Beyond)十项实用技巧助您的论文在JAR（及更广范围）取得成功
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An Analysis of the Audience of a Digital Subscription Magazine: Findings About Reach, Viewing Frequency, and Repeat-Viewing for Media Aggregators, Planners, and Advertisers数字订阅杂志受众分析：关于媒体聚合商、策划人员和广告商的覆盖范围、观看频率和重复观看的研究发现
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deleteChan, Kaye; Uncles, Mark
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Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers宠物影响者：真诚代言的“Fur-Mula”——考察宠物作为影响者何时以及如何展现更强的说服力
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deleteLavertu, Laura; Kulow, Katina; Cowan, Kirsten; Marder, Ben
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How Brands Communicate Arrogance Effectively? The Effect of Arrogant Expressions on Consumer Attention and Purchase品牌如何有效传达傲慢效应？傲慢表达对消费者注意力和购买行为的影响
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deleteGong, Heming; Bian, Xuemei; Zheng, Chundong
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How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses: Shopping in Jumping Tempo音乐节奏如何影响消费者对具有不同监管焦点的广告的偏好：跳跃节奏购物
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deleteLei, Shuyu; Wu, Qi; Du, Jiangang
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The Baby Animal Effect in Wildlife Conservation Advertising幼年动物效应在野生动物保护广告中的作用
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deleteBaek, Tae Hyun; Yoon, Sukki; Kim, Seeun
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